San Francisco Museum of Modern Art Audience in United States
San Francisco Museum of Modern Art has an estimated audience of 846,467 people in United States. 57.5% are female, 42.5% are male, average age 43.3. Top regions: California, New York, Texas. Top brand affinities: Steampunk, Product design, Elsword, Hibachi, Nebraska Cornhuskers football.
The average San Francisco Museum of Modern Art fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Steampunk, Product design, Elsword, with strongest over-indexing on Steampunk (13.99× the country average). Demographically, the San Francisco Museum of Modern Art audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of San Francisco Museum of Modern Art fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.3 |
| Estimated audience size | 846,467 |
Audience persona
The typical San Francisco Museum of Modern Art fan in United States is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Steampunk.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 634,851 | 26.77× |
| New York | 33,777 | 0.71× |
| Texas | 30,408 | 0.42× |
| Washington | 21,549 | 1.27× |
| Oregon | 17,210 | 1.77× |
| Florida | 17,117 | 0.3× |
| Illinois | 12,948 | 0.46× |
| Nevada | 12,645 | 1.54× |
| Arizona | 10,585 | 0.61× |
| Massachusetts | 10,575 | 0.63× |
| Virginia | 9,336 | 0.45× |
| Pennsylvania | 8,980 | 0.32× |
| Colorado | 8,829 | 0.66× |
| Georgia | 8,564 | 0.33× |
| New Jersey | 8,418 | 0.39× |
| North Carolina | 7,810 | 0.31× |
| Utah | 6,312 | 0.83× |
| Ohio | 6,254 | 0.24× |
| Michigan | 6,031 | 0.27× |
| Maryland | 5,602 | 0.38× |
| Minnesota | 4,979 | 0.41× |
| Hawaii | 4,836 | 1.33× |
| Missouri | 4,415 | 0.32× |
| Wisconsin | 4,064 | 0.32× |
| Tennessee | 3,927 | 0.23× |
| Indiana | 3,799 | 0.25× |
| Connecticut | 3,165 | 0.37× |
| Washington, District of Columbia | 3,079 | 1.21× |
| New Mexico | 2,970 | 0.7× |
| Idaho | 2,953 | 0.7× |
| Louisiana | 2,558 | 0.23× |
| South Carolina | 2,426 | 0.19× |
| Kentucky | 2,224 | 0.21× |
| Kansas | 2,152 | 0.32× |
| Oklahoma | 1,971 | 0.21× |
| Alabama | 1,969 | 0.17× |
| Iowa | 1,763 | 0.25× |
| Arkansas | 1,671 | 0.24× |
| Nebraska | 1,327 | 0.31× |
| Alaska | 1,276 | 0.7× |
| Maine | 1,235 | 0.41× |
| Rhode Island | 1,199 | 0.45× |
| Montana | 1,152 | 0.49× |
| Vermont | 1,001 | 0.67× |
| New Hampshire | 941 | 0.28× |
| Mississippi | 775 | 0.11× |
| West Virginia | 548 | 0.14× |
| North Dakota | 496 | 0.29× |
| Delaware | 488 | 0.21× |
| South Dakota | 471 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 13.99× | Fashion & Accessoires |
| Product design | 3.77× | Business & Career |
| Elsword | 28× | Games |
| Hibachi | 13.34× | Food & Beverages |
| Nebraska Cornhuskers football | 4.23× | Sports |
| Kevin Harrington (entrepreneur) | 32.65× | Business & Career |
| JC Whitney | 16.79× | Shopping |
| UK garage | 5.45× | Music & Radio |
| Natural rubber | 1.99× | Cars & Mobility |
| Home equity | 1.77× | Home & Garden |
| Hirokazu Koreeda | 35.39× | Movies & TV |
| Israel | 1.71× | Travel & Leisure |
| Iowa Lottery | 8.27× | Games |
| Kamen Rider Kuuga | 24.21× | Movies & TV |
| Cam Ward | 2.78× | Sports |
| Corona (band) | 4.06× | Music & Radio |
| Stamp collecting | 3.33× | Home & Garden |
| Home staging | 3.59× | Home & Garden |
| On the Border Mexican Grill & Cantina | 4.55× | Food & Beverages |
| Nipsey Hussle | 3.8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.77 |
| Sustainability | BALANCE | 2.2 |
| Quality Awareness | PREMIUM | 1.88 |
| Urban Lifestyle | OPEN | 1.84 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Early Adopter Mentality | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.2% |
| Italy | 10.3% |
| Taiwan | 5.7% |
See San Francisco Museum of Modern Art audiences in other countries
- San Francisco Museum of Modern Art — Germany
- San Francisco Museum of Modern Art — United Kingdom
- San Francisco Museum of Modern Art — France
- San Francisco Museum of Modern Art — Italy
- San Francisco Museum of Modern Art — Spain
- San Francisco Museum of Modern Art — Brazil
- San Francisco Museum of Modern Art — Japan
- San Francisco Museum of Modern Art — South Korea
- San Francisco Museum of Modern Art — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does San Francisco Museum of Modern Art have in United States?
San Francisco Museum of Modern Art has an estimated audience of 846,467 people in United States, concentrated in California and New York.
What is the gender split and age of San Francisco Museum of Modern Art fans?
57.5% of San Francisco Museum of Modern Art fans are female, 42.5% are male, with an average age of 43.3 years.
Which brands do San Francisco Museum of Modern Art fans like most?
San Francisco Museum of Modern Art fans show strongest brand affinity for Steampunk (13.99×), Product design (3.77×), and Elsword (28×) over the country average.
Where do San Francisco Museum of Modern Art fans live in United States?
San Francisco Museum of Modern Art fans in United States are most concentrated in California (reach 634,851), New York (reach 33,777), and Texas (reach 30,408). These three regions account for the largest share of the active audience.
What other brands do San Francisco Museum of Modern Art fans also like?
Beyond San Francisco Museum of Modern Art itself, the audience over-indexes on Product design (3.77×), Elsword (28×), Hibachi (13.34×), and Nebraska Cornhuskers football (4.23×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for San Francisco Museum of Modern Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.