Rascasse Audience Intelligence

San Francisco Museum of Modern Art Audience in United States

Name: San Francisco Museum of Modern Art — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about San Francisco Museum of Modern Art in United States — modelled from more than twelve digital signal sources. San Francisco Museum of Modern Art has an estimated audience of 846,467 people in United States.

#29among Museum in United States #2468among POI in United States #259in Arts & Culture

The average San Francisco Museum of Modern Art fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Stephen Hawking, Guggenheim Museum Bilbao, Georgia O'Keeffe, with strongest over-indexing on Stephen Hawking (42.33× the country average).

Demographically, the San Francisco Museum of Modern Art audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Francisco Museum of Modern Art fan in United States is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Stephen Hawking.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Francisco Museum of Modern Art profile in United States.

Audience size

846K

in United States

Gender

57.5%♀

42.5% male

Age

43.3

average years

Country rank

#26456

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of San Francisco Museum of Modern Art fans

57.5% are female, 42.5% are male, average age 43.3.

Fig. 02

Gender split

57.5%

Female

42.5%

Male

Demographic split for San Francisco Museum of Modern Art audience in United States
Metric	Value
Female	57.5%
Male	42.5%
Average age	43.3
Estimated audience size	846,467

Fig. 03

Age distribution

Age distribution of the San Francisco Museum of Modern Art audience in United States
Age bracket	Share	%
16-19		12%
20-29		17%
30-39		19%
40-49		22%
50+		31%

Fig. 04

Worldwide distribution

42.8%

of the worldwide San Francisco Museum of Modern Art audience comes from United States.

Worldwide audience distribution share by country for San Francisco Museum of Modern Art
Country	Share
United States	42.8%
Italy	10.2%
Taiwan	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Francisco Museum of Modern Art audience in United States is strongest.

Fig. 05

Top regions by affinity

San Francisco Museum of Modern Art fans by region: top regions in United States
#	Region	Reach	×
01	California	~600K	31.86×
02	Oregon	~10K	1.34×
03	Nevada	~9K	1.14×
04	Hawaii	~4K	1.10×
05	Washington	~20K	1.03×
06	Washington, District of Columbia	~2K	0.95×
07	South Dakota	~2K	0.91×
08	North Dakota	~2K	0.91×
09	West Virginia	~4K	0.90×
10	Alaska	~2K	0.90×
11	Vermont	~1K	0.89×
12	Delaware	~2K	0.88×
13	Montana	~2K	0.86×
14	Mississippi	~6K	0.85×
15	Rhode Island	~2K	0.84×
16	New Hampshire	~3K	0.83×
17	Maine	~3K	0.83×
18	Idaho	~3K	0.82×
19	New Mexico	~3K	0.79×
20	Utah	~6K	0.78×
21	Arkansas	~5K	0.78×
22	Nebraska	~3K	0.78×
23	Iowa	~5K	0.74×
24	Kansas	~5K	0.74×
25	Alabama	~9K	0.73×
26	Oklahoma	~7K	0.72×
27	Kentucky	~8K	0.71×
28	Louisiana	~8K	0.70×
29	South Carolina	~9K	0.67×
30	Connecticut	~6K	0.66×
31	Colorado	~9K	0.65×
32	Massachusetts	~10K	0.62×
33	Wisconsin	~8K	0.61×
34	New York	~30K	0.60×
35	Arizona	~10K	0.60×
36	Indiana	~9K	0.60×
37	Missouri	~8K	0.60×
38	Tennessee	~10K	0.58×
39	Minnesota	~7K	0.58×
40	Maryland	~8K	0.56×
41	Michigan	~10K	0.50×
42	Virginia	~10K	0.50×
43	New Jersey	~10K	0.49×
44	Illinois	~10K	0.48×
45	Ohio	~10K	0.48×
46	Georgia	~10K	0.47×
47	North Carolina	~10K	0.47×
48	Pennsylvania	~10K	0.45×
49	Texas	~30K	0.39×
50	Florida	~20K	0.36×

Affinity by region — San Francisco Museum of Modern Art, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Francisco Museum of Modern Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Francisco Museum of Modern Art audience
#	Interest	Category	×
01	Guggenheim Museum Bilbao	Arts & Culture	229.49×
02	Aquarium of the Pacific	Travel & Leisure	48.93×
03	Stephen Hawking	Business & Career	42.33×
04	Georgia O'Keeffe	Arts & Culture	37.62×
05	Shedd Aquarium	Travel & Leisure	35.05×
06	Marina Abramović	Arts & Culture	28.35×
07	Jackson Pollock	Arts & Culture	26.10×
08	Cubism	Arts & Culture	24.15×
09	Bonnaroo Music Festival	Music & Radio	19.29×
10	Pitbull (rapper)	Music & Radio	17.37×
11	Solomon R. Guggenheim Museum	Arts & Culture	15.70×
12	Art dealer	Arts & Culture	14.63×
13	San Jose Sharks	Sports	10.67×
14	Burning Man	Music & Radio	10.60×
15	Poshmark	Shopping	8.56×
16	Museum of Modern Art	Arts & Culture	8.01×
17	Street art	Arts & Culture	5.71×
18	ULTA Beauty	Beauty & Wellness	5.13×
19	CVS Pharmacy	Shopping	3.16×
20	Target Corporation	Shopping	3.08×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Francisco Museum of Modern Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by San Francisco Museum of Modern Art audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	2.80×
Urban Lifestyle	OPEN	2.26×
Sustainability	BALANCE	2.25×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by San Francisco Museum of Modern Art audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.99×
Need for Security	CONSERVATISM	1.02×
Career Orientation	POWER	1.03×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does San Francisco Museum of Modern Art have in United States?

San Francisco Museum of Modern Art has an estimated audience of 846,467 people in United States, concentrated in California and New York.

What is the gender split and age of San Francisco Museum of Modern Art fans?

57.5% of San Francisco Museum of Modern Art fans are female, 42.5% are male, with an average age of 43.3 years.

Which brands do San Francisco Museum of Modern Art fans like most?

San Francisco Museum of Modern Art fans show strongest brand affinity for Stephen Hawking (42.33×), Guggenheim Museum Bilbao (229.49×), and Georgia O'Keeffe (37.62×) over the country average.

Where do San Francisco Museum of Modern Art fans live in United States?

San Francisco Museum of Modern Art fans in United States are most concentrated in California (reach ~600K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do San Francisco Museum of Modern Art fans also like?

Beyond San Francisco Museum of Modern Art itself, the audience over-indexes on Guggenheim Museum Bilbao (229.49×), Georgia O'Keeffe (37.62×), Poshmark (8.56×), and Bonnaroo Music Festival (19.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

Museum of Modern Art (7,444,687)
British Museum (6,534,849)
Metropolitan Museum of Art (5,185,120)
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Children's museum (3,053,138)

See San Francisco Museum of Modern Art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco Museum of Modern Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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