San Martín Region Audience in United States

San Martín Region logo

San Martín Region has an estimated audience of 529,244 people in United States. 37.1% are female, 62.9% are male, average age 39.6. Top regions: Idaho, Missouri, Florida. Top brand affinities: Mackenzie Foy, Minnesota, Spinal muscular atrophy, Panama, Home construction.

The average San Martín Region fan in United States is 39.6 years old, more male, and lives primarily in Idaho. The audience is concentrated in Idaho, Missouri, Florida. Top brand affinities include Mackenzie Foy, Minnesota, Spinal muscular atrophy, with strongest over-indexing on Mackenzie Foy (39.13× the country average). Demographically, the San Martín Region audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of San Martín Region fans

Demographic split for San Martín Region audience in United States
MetricValue
Female37.1%
Male62.9%
Average age39.6
Estimated audience size529,244

Audience persona

The typical San Martín Region fan in United States is more male, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for San Martín Region in United States
RegionReachAffinity
Idaho9,4973.58×
Missouri9,2021.08×
Florida9,1310.25×
Texas9,0790.2×
North Carolina8,8350.55×
Georgia8,7630.54×
Michigan8,7600.63×
Wisconsin8,7131.09×
California8,3950.14×
Arizona8,3910.78×
Pennsylvania8,3540.47×
Connecticut8,2851.56×
Nevada8,2281.61×
Oregon8,1231.34×
Utah8,0741.7×
Virginia8,0220.62×
Maryland7,9820.88×
New Jersey7,9620.59×
Illinois7,8360.44×
New York7,7280.26×
Massachusetts7,7050.74×
Washington7,5210.71×
Colorado7,5000.9×
Washington, District of Columbia5,2913.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Martín Region audience
BrandAffinityCategory
Mackenzie Foy39.13×Fashion & Accessoires
Minnesota5.33×Travel & Leisure
Spinal muscular atrophy16.56×Health
Panama5.28×Travel & Leisure
Home construction1.99×Home & Garden
Penn & Teller8.59×Movies & TV
JTV (Indonesia)3.71×
Justice1.9×Politics & Society
Sears2.41×Shopping
Dental hygienist3.48×Health
Toros de Tijuana13.08×Sports
Mad About You6.06×Movies & TV
My Name Is Khan14.17×Movies & TV
Italian Market, Philadelphia5.94×
Ixtapaluca7.35×Travel & Leisure
Public speaking1.55×Politics & Society
Warning sign4.58×Cars & Mobility
Grand Prairie, Texas2.89×Travel & Leisure
The Boomtown Rats19.09×Music & Radio
Asajj Ventress4.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Martín Region audience
TraitClusterScore
TravellingTHRILL1.49
Urban LifestyleOPEN1.19
Convenience OrientationPREMIUM1.18
Risk AppetiteTHRILL1.17
Luxury OrientationPREMIUM1.14
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for San Martín Region
CountryShare
Peru55.4%
Mexico11.2%
United States7.9%

See San Martín Region audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does San Martín Region have in United States?

San Martín Region has an estimated audience of 529,244 people in United States, concentrated in Idaho and Missouri.

What is the gender split and age of San Martín Region fans?

37.1% of San Martín Region fans are female, 62.9% are male, with an average age of 39.6 years.

Which brands do San Martín Region fans like most?

San Martín Region fans show strongest brand affinity for Mackenzie Foy (39.13×), Minnesota (5.33×), and Spinal muscular atrophy (16.56×) over the country average.

Where do San Martín Region fans live in United States?

San Martín Region fans in United States are most concentrated in Idaho (reach 9,497), Missouri (reach 9,202), and Florida (reach 9,131). These three regions account for the largest share of the active audience.

What other brands do San Martín Region fans also like?

Beyond San Martín Region itself, the audience over-indexes on Minnesota (5.33×), Spinal muscular atrophy (16.56×), Panama (5.28×), and Home construction (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Martín Region. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.