Sanford Health Audience in United States

Sanford Health logo

Sanford Health has an estimated audience of 343,790 people in United States. 75.5% are female, 24.5% are male, average age 44.0. Top regions: North Dakota, South Dakota, Minnesota. Top brand affinities: Goop, Governor of Michigan, Historic site, Israel, Fairy godmother.

The average Sanford Health fan in United States is 44.0 years old, more female, and lives primarily in North Dakota. The audience is concentrated in North Dakota, South Dakota, Minnesota. Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (5.24× the country average). Demographically, the Sanford Health audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: NGO / Political Party

Demographics of Sanford Health fans

Demographic split for Sanford Health audience in United States
MetricValue
Female75.5%
Male24.5%
Average age44.0
Estimated audience size343,790

Audience persona

The typical Sanford Health fan in United States is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Sanford Health in United States
RegionReachAffinity
North Dakota16,06322.74×
South Dakota15,68619.74×
Minnesota11,8612.41×
Wisconsin5,8941.14×
Iowa1,9400.68×
California1,8640.05×
Texas1,8210.06×
Illinois1,4910.13×
Florida1,4750.06×
Nebraska1,3120.76×
New York1,2220.06×
Colorado8410.16×
Michigan7280.08×
Arizona6940.1×
Kansas6550.24×
Georgia6410.06×
North Carolina6390.06×
Pennsylvania6240.05×
Ohio5890.06×
Virginia5440.06×
Missouri4900.09×
Massachusetts4900.07×
Tennessee4740.07×
Washington3920.06×
New Jersey3600.04×
Indiana3490.06×
Montana2950.31×
Maryland2870.05×
Arkansas2670.09×
Utah2570.08×
Oregon2520.06×
Louisiana2290.05×
South Carolina2200.04×
Kentucky2080.05×
New Mexico1990.12×
Oklahoma1990.05×
Alabama1860.04×
Connecticut1780.05×
Nevada1570.05×
Idaho1490.09×
Mississippi1240.04×
Washington, District of Columbia1130.11×
Wyoming1020.2×
Hawaii830.06×
New Hampshire710.05×
Maine690.06×
West Virginia550.03×
Rhode Island530.05×
Alaska510.07×
Vermont370.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sanford Health audience
BrandAffinityCategory
Goop5.24×Internet & Social Media
Governor of Michigan7.07×Politics & Society
Historic site3.67×Arts & Culture
Israel1.7×Travel & Leisure
Fairy godmother5.95×Literature
Wok5.03×Food & Beverages
Product design1.5×Business & Career
Grinch3.01×Movies & TV
Hipster6.76×Politics & Society
Hibachi5.26×Food & Beverages
headspace6.14×Health
Vocal harmony2.92×Music & Radio
Google Home4.14×Technology & Electronics
Grace Slick5.04×Music & Radio
Cherish (group)6.25×Music & Radio
TV Fanatic6.07×Movies & TV
Mathcore4.41×Music & Radio
El Paso County, Colorado6.68×Travel & Leisure
Harlow5.9×Travel & Leisure
Elsword8.12×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sanford Health audience
TraitClusterScore
Family OrientationCONSERVATISM1.35
Community OrientationOPEN1.26
ExtroversionTHRILL1.24
Urban LifestyleOPEN1.23
Career OrientationPOWER1.22
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Sanford Health
CountryShare
United States99.8%
Germany0.1%
Italy0.0%

See Sanford Health audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Sanford Health have in United States?

Sanford Health has an estimated audience of 343,790 people in United States, concentrated in North Dakota and South Dakota.

What is the gender split and age of Sanford Health fans?

75.5% of Sanford Health fans are female, 24.5% are male, with an average age of 44.0 years.

Which brands do Sanford Health fans like most?

Sanford Health fans show strongest brand affinity for Goop (5.24×), Governor of Michigan (7.07×), and Historic site (3.67×) over the country average.

Where do Sanford Health fans live in United States?

Sanford Health fans in United States are most concentrated in North Dakota (reach 16,063), South Dakota (reach 15,686), and Minnesota (reach 11,861). These three regions account for the largest share of the active audience.

What other brands do Sanford Health fans also like?

Beyond Sanford Health itself, the audience over-indexes on Governor of Michigan (7.07×), Historic site (3.67×), Israel (1.7×), and Fairy godmother (5.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sanford Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.