Science communication Audience in United States

Science communication has an estimated audience of 1,422,937 people in United States. 49.1% are female, 50.9% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Astrophysics, Microblogging, Singer-songwriter.

The average Science communication fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Astrophysics, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Science communication audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Science communication fans

Demographic split for Science communication audience in United States
MetricValue
Female49.1%
Male50.9%
Average age39.5
Estimated audience size1,422,937

Audience persona

The typical Science communication fan in United States is balanced, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Science communication in United States
RegionReachAffinity
California187,3121.2×
Texas93,7420.77×
New York93,5461.18×
Florida74,0540.77×
Massachusetts52,1211.86×
Pennsylvania40,9800.86×
North Carolina40,1940.94×
Illinois39,6770.84×
Georgia36,7480.84×
Washington35,1101.23×
Michigan33,9600.91×
Virginia33,9560.98×
Maryland32,8381.34×
Wisconsin31,3661.47×
Ohio30,9810.71×
New Jersey28,9790.8×
Colorado24,6271.1×
Arizona24,2320.83×
Oregon20,8871.28×
Tennessee18,2630.64×
Minnesota17,8620.88×
Missouri17,8380.78×
Indiana17,6670.68×
Connecticut16,7161.17×
Alabama14,6830.74×
South Carolina13,8880.65×
Louisiana11,8310.64×
Utah11,8180.93×
Kentucky10,1130.57×
Iowa9,9890.85×
Washington, District of Columbia9,6282.25×
Kansas9,0190.8×
Oklahoma8,9910.57×
Hawaii6,8191.11×
Maine6,7941.33×
Nevada6,5100.47×
Rhode Island6,4741.43×
Mississippi5,9140.5×
Nebraska5,5800.78×
Arkansas5,2540.45×
West Virginia4,8820.74×
Alaska4,8721.6×
Idaho4,5080.63×
New Hampshire4,3580.78×
Delaware4,3481.11×
Wyoming4,2782.03×
Montana4,2471.08×
New Mexico4,2450.59×
South Dakota4,1921.27×
Vermont4,1391.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Science communication audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Astrophysics33.99×Politics & Society
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
american psycho20×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Voltaire20×Literature
Bass guitar3.2×Music & Radio
Superman1.63×Movies & TV
Bachelor of Business Administration21.65×Business & Career
Sustainable energy3.92×Home & Garden
Neil deGrasse Tyson10.6×Movies & TV
Cornell University10.23×Business & Career
Planet Fitness2.15×Sports
Nature1.63×Home & Garden
Occupy Wall Street14.21×Politics & Society
Metaphysics2.89×Business & Career
Rick and Morty3.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Science communication audience
TraitClusterScore
Early Adopter MentalityPOWER2.14
SustainabilityBALANCE2
IndividualismJOY1.99
ExtroversionTHRILL1.96
PatriotismCONSERVATISM1.8
Community OrientationOPEN1.72

Worldwide distribution

Worldwide audience distribution share by country for Science communication
CountryShare
United States57.4%
Canada5.0%
United Kingdom4.9%

See Science communication audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Science communication have in United States?

Science communication has an estimated audience of 1,422,937 people in United States, concentrated in California and Texas.

What is the gender split and age of Science communication fans?

49.1% of Science communication fans are female, 50.9% are male, with an average age of 39.5 years.

Which brands do Science communication fans like most?

Science communication fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Astrophysics (33.99×) over the country average.

Where do Science communication fans live in United States?

Science communication fans in United States are most concentrated in California (reach 187,312), Texas (reach 93,742), and New York (reach 93,546). These three regions account for the largest share of the active audience.

What other brands do Science communication fans also like?

Beyond Science communication itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Astrophysics (33.99×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Science communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.