Rascasse Audience Intelligence

Science communication Audience in United States

A data profile of the people who buy, follow and care about Science communication in United States — modelled from more than twelve digital signal sources. Science communication has an estimated audience of 1,422,937 people in United States.

#7483among Topic in United States#1284in Business & Career

The average Science communication fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Astrophysics, Neil deGrasse Tyson, american psycho, with strongest over-indexing on Astrophysics (38.66× the country average).

Demographically, the Science communication audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Science communication fan in United States is balanced, around 39.5 years old, with strong Individualism tendencies and a notable affinity for Astrophysics.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Science communication profile in United States.

Audience size
1.4M
in United States
Gender
49.1%♀
50.9% male
Age
39.5
average years
Country rank
#18478
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Science communication fans

49.1% are female, 50.9% are male, average age 39.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Science communication audience in United States
MetricValue
Female49.1%
Male50.9%
Average age39.5
Estimated audience size1,422,937
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Science communication audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3922%
40-4920%
50+20%
Fig. 04

Worldwide distribution

57.4%

of the worldwide Science communication audience comes from United States.

Worldwide audience distribution share by country for Science communication
CountryShare
United States57.4%
Canada5.0%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Science communication audience in United States is strongest.

Fig. 05

Top regions by affinity

Science communication fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K1.59×
02Washington, District of Columbia~7K1.52×
03Wisconsin~30K1.25×
04Maryland~30K1.20×
05Vermont~3K1.16×
06Oregon~20K1.14×
07Alaska~3K1.14×
08Rhode Island~5K1.11×
09California~200K1.10×
10Washington~30K1.10×
11Maine~6K1.10×
12North Dakota~3K1.10×
13Connecticut~20K1.09×
14Delaware~4K1.08×
15South Dakota~4K1.07×
16New York~80K1.05×
17Montana~4K1.02×
18Colorado~20K1.01×
19Hawaii~6K0.99×
20New Hampshire~5K0.97×
21Virginia~30K0.96×
22New Mexico~7K0.96×
23West Virginia~6K0.96×
24Utah~10K0.95×
25Iowa~10K0.95×
26Idaho~7K0.95×
27Nebraska~7K0.94×
28North Carolina~40K0.93×
29Kansas~10K0.93×
30Pennsylvania~40K0.91×
31Minnesota~20K0.91×
32Mississippi~10K0.91×
33Michigan~30K0.90×
34Arkansas~10K0.90×
35Alabama~20K0.89×
36Louisiana~20K0.88×
37Oklahoma~10K0.88×
38Georgia~40K0.87×
39Arizona~30K0.87×
40Missouri~20K0.87×
41Illinois~40K0.86×
42South Carolina~20K0.86×
43Kentucky~20K0.86×
44New Jersey~30K0.85×
45Indiana~20K0.85×
46Nevada~10K0.85×
47Tennessee~20K0.83×
48Texas~100K0.82×
49Florida~80K0.80×
50Ohio~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Science communication, United States
0.79×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Science communication audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Science communication audience
#·InterestCategoryAffinity×
01AstrophysicsPolitics & Society38.66×
02Criticism of religionPolitics & Society20.68×
03Victor HugoPolitics & Society20.00×
04VoltaireLiterature14.56×
05Bill NyeMovies & TV13.85×
06Neil deGrasse TysonMovies & TV13.32×
07american psychoMovies & TV12.73×
08Cornell UniversityBusiness & Career11.21×
09American Museum of Natural HistoryArts & Culture10.96×
10Karl MarxLiterature9.18×
11Late-night talk showMovies & TV5.90×
12Web serverTechnology & Electronics5.79×
13IndividualismPolitics & Society5.17×
14Sustainable energyHome & Garden4.08×
15Emmy AwardMovies & TV3.69×
16Renewable energyBusiness & Career3.20×
17Online newspaperNews2.61×
18Britney SpearsMusic & Radio2.45×
19PodcastMusic & Radio1.83×
20SupermanMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Science communication audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Science communication audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.53×
PatriotismCONSERVATISM2.13×
Early Adopter MentalityPOWER2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Science communication audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Family OrientationCONSERVATISM0.76×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Science communication have in United States?

Science communication has an estimated audience of 1,422,937 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Science communication fans?

49.1% of Science communication fans are female, 50.9% are male, with an average age of 39.5 years.

03

Which brands do Science communication fans like most?

Science communication fans show strongest brand affinity for Astrophysics (38.66×), Neil deGrasse Tyson (13.32×), and american psycho (12.73×) over the country average.

04

Where do Science communication fans live in United States?

Science communication fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Science communication fans also like?

Beyond Science communication itself, the audience over-indexes on Neil deGrasse Tyson (13.32×), american psycho (12.73×), Web server (5.79×), and Cornell University (11.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Science communication audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Science communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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