Screen Actors Guild Award Audience in United States
Screen Actors Guild Award has an estimated audience of 303,003 people in United States. 61.9% are female, 38.1% are male, average age 42.3. Top regions: California, New York, Texas. Top brand affinities: Google Drive, Vanessa Kirby, MSN, Josh Gad, Amanda Seyfried.
The average Screen Actors Guild Award fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Drive, Vanessa Kirby, MSN, with strongest over-indexing on Google Drive (6.85× the country average). Demographically, the Screen Actors Guild Award audience skews more female with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Event · Subtype: Award
Demographics of Screen Actors Guild Award fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 42.3 |
| Estimated audience size | 303,003 |
Audience persona
The typical Screen Actors Guild Award fan in United States is more female, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Drive.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 64,125 | 1.92× |
| New York | 33,714 | 1.99× |
| Texas | 24,209 | 0.93× |
| Florida | 20,276 | 0.99× |
| Illinois | 14,428 | 1.43× |
| Pennsylvania | 12,143 | 1.19× |
| New Jersey | 9,886 | 1.28× |
| Massachusetts | 9,448 | 1.58× |
| Ohio | 8,819 | 0.94× |
| Georgia | 8,713 | 0.93× |
| North Carolina | 8,501 | 0.93× |
| Virginia | 8,062 | 1.09× |
| Washington | 7,402 | 1.22× |
| Michigan | 7,022 | 0.89× |
| Maryland | 5,449 | 1.05× |
| Tennessee | 5,300 | 0.87× |
| Minnesota | 5,085 | 1.17× |
| Indiana | 5,006 | 0.9× |
| Colorado | 4,945 | 1.04× |
| Missouri | 4,830 | 0.99× |
| Wisconsin | 4,701 | 1.03× |
| Oregon | 4,595 | 1.32× |
| Connecticut | 4,409 | 1.45× |
| South Carolina | 3,469 | 0.76× |
| Arizona | 3,389 | 0.55× |
| Louisiana | 3,214 | 0.82× |
| Kentucky | 3,183 | 0.84× |
| Nevada | 3,004 | 1.02× |
| Oklahoma | 2,547 | 0.76× |
| Utah | 2,375 | 0.88× |
| Iowa | 2,116 | 0.85× |
| Washington, District of Columbia | 1,992 | 2.19× |
| Kansas | 1,867 | 0.78× |
| Arkansas | 1,717 | 0.69× |
| Mississippi | 1,591 | 0.64× |
| Hawaii | 1,407 | 1.08× |
| Alabama | 1,317 | 0.31× |
| New Mexico | 1,280 | 0.84× |
| Nebraska | 1,254 | 0.83× |
| Idaho | 1,238 | 0.81× |
| New Hampshire | 1,122 | 0.94× |
| Rhode Island | 1,067 | 1.11× |
| Maine | 1,066 | 0.98× |
| West Virginia | 1,059 | 0.75× |
| Delaware | 779 | 0.93× |
| Montana | 664 | 0.79× |
| Vermont | 603 | 1.13× |
| South Dakota | 437 | 0.62× |
| North Dakota | 431 | 0.69× |
| Wyoming | 389 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 6.85× | Technology & Electronics |
| Vanessa Kirby | 16.13× | Movies & TV |
| MSN | 5.34× | News |
| Josh Gad | 28.68× | Movies & TV |
| Amanda Seyfried | 12.24× | Movies & TV |
| Evan Rachel Wood | 26.29× | Movies & TV |
| Patricia Arquette | 18.09× | Movies & TV |
| Stanley Tucci | 25.8× | Movies & TV |
| Ryan Phillippe | 19.66× | Movies & TV |
| Adam DeVine | 19.51× | Movies & TV |
| Jon Favreau | 21.4× | Movies & TV |
| Catherine O'Hara | 5.66× | Movies & TV |
| Gary Oldman | 12.85× | Movies & TV |
| Superman | 2.11× | Movies & TV |
| Elisabeth Moss | 12.66× | Movies & TV |
| Staples (Canada) | 3.97× | Business & Career |
| Heath Ledger | 8.42× | Movies & TV |
| Sam Elliott | 6.64× | Movies & TV |
| Leonardo DiCaprio | 5.8× | Movies & TV |
| Carey Mulligan | 14.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.69 |
| Extroversion | THRILL | 1.53 |
| Early Adopter Mentality | POWER | 1.45 |
| Sustainability | BALANCE | 1.41 |
| Community Orientation | OPEN | 1.4 |
| Tradition | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Philippines | 9.6% |
| Greece | 6.6% |
See Screen Actors Guild Award audiences in other countries
- Screen Actors Guild Award — Germany
- Screen Actors Guild Award — United Kingdom
- Screen Actors Guild Award — France
- Screen Actors Guild Award — Italy
- Screen Actors Guild Award — Spain
- Screen Actors Guild Award — Brazil
- Screen Actors Guild Award — Japan
- Screen Actors Guild Award — South Korea
- Screen Actors Guild Award — India
More Award audiences in United States
- Golden Globe Award (24,985,631)
- Emmy Award (17,222,339)
- Tony Award (10,908,750)
- Academy Award for Best Actor (4,359,121)
- Academy Award for Best Picture (3,040,473)
Frequently asked questions
How many fans does Screen Actors Guild Award have in United States?
Screen Actors Guild Award has an estimated audience of 303,003 people in United States, concentrated in California and New York.
What is the gender split and age of Screen Actors Guild Award fans?
61.9% of Screen Actors Guild Award fans are female, 38.1% are male, with an average age of 42.3 years.
Which brands do Screen Actors Guild Award fans like most?
Screen Actors Guild Award fans show strongest brand affinity for Google Drive (6.85×), Vanessa Kirby (16.13×), and MSN (5.34×) over the country average.
Where do Screen Actors Guild Award fans live in United States?
Screen Actors Guild Award fans in United States are most concentrated in California (reach 64,125), New York (reach 33,714), and Texas (reach 24,209). These three regions account for the largest share of the active audience.
What other brands do Screen Actors Guild Award fans also like?
Beyond Screen Actors Guild Award itself, the audience over-indexes on Vanessa Kirby (16.13×), MSN (5.34×), Josh Gad (28.68×), and Amanda Seyfried (12.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Screen Actors Guild Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.