Screen Actors Guild Award Audience in United States

Screen Actors Guild Award logo

Screen Actors Guild Award has an estimated audience of 303,003 people in United States. 61.9% are female, 38.1% are male, average age 42.3. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Israel, Dog breed, Bank account, Combat sport.

The average Screen Actors Guild Award fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Israel, Dog breed, with strongest over-indexing on Lulu 黃路梓茵 (9.99× the country average). Demographically, the Screen Actors Guild Award audience skews more female with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Event · Subtype: Award

Demographics of Screen Actors Guild Award fans

Demographic split for Screen Actors Guild Award audience in United States
MetricValue
Female61.9%
Male38.1%
Average age42.3
Estimated audience size303,003

Audience persona

The typical Screen Actors Guild Award fan in United States is more female, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Screen Actors Guild Award in United States
RegionReachAffinity
California64,1251.92×
New York33,7141.99×
Texas24,2090.93×
Florida20,2760.99×
Illinois14,4281.43×
Pennsylvania12,1431.19×
New Jersey9,8861.28×
Massachusetts9,4481.58×
Ohio8,8190.94×
Georgia8,7130.93×
North Carolina8,5010.93×
Virginia8,0621.09×
Washington7,4021.22×
Michigan7,0220.89×
Maryland5,4491.05×
Tennessee5,3000.87×
Minnesota5,0851.17×
Indiana5,0060.9×
Colorado4,9451.04×
Missouri4,8300.99×
Wisconsin4,7011.03×
Oregon4,5951.32×
Connecticut4,4091.45×
South Carolina3,4690.76×
Arizona3,3890.55×
Louisiana3,2140.82×
Kentucky3,1830.84×
Nevada3,0041.02×
Oklahoma2,5470.76×
Utah2,3750.88×
Iowa2,1160.85×
Washington, District of Columbia1,9922.19×
Kansas1,8670.78×
Arkansas1,7170.69×
Mississippi1,5910.64×
Hawaii1,4071.08×
Alabama1,3170.31×
New Mexico1,2800.84×
Nebraska1,2540.83×
Idaho1,2380.81×
New Hampshire1,1220.94×
Rhode Island1,0671.11×
Maine1,0660.98×
West Virginia1,0590.75×
Delaware7790.93×
Montana6640.79×
Vermont6031.13×
South Dakota4370.62×
North Dakota4310.69×
Wyoming3890.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Screen Actors Guild Award audience
BrandAffinityCategory
Lulu 黃路梓茵9.99×Movies & TV
Israel3.91×Travel & Leisure
Dog breed1.79×Pets & Animals
Bank account2.98×Business & Career
Combat sport1.82×Sports
AllJobs19.66×Business & Career
Collectable1.6×Kids & Family
Whataburger1.68×Food & Beverages
Google Photos2.28×Technology & Electronics
Natural rubber1.71×Cars & Mobility
Jeep Wagoneer4.48×Cars & Mobility
The Devil's Rejects7.19×Movies & TV
JamBase8×Music & Radio
Jeep Grand Cherokee (WJ)4.19×Cars & Mobility
Tezz4.58×Movies & TV
Jezebel (film)4.2×Movies & TV
Temple Grandin4.51×Literature
Inland Empire (film)6.09×Movies & TV
Chromebook3.3×Technology & Electronics
Temple Grandin4.38×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Screen Actors Guild Award audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.45
SustainabilityBALANCE1.41
Community OrientationOPEN1.4
TraditionCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Screen Actors Guild Award
CountryShare
United States20.3%
Philippines9.6%
Greece6.6%

See Screen Actors Guild Award audiences in other countries

More Award audiences in United States

Frequently asked questions

How many fans does Screen Actors Guild Award have in United States?

Screen Actors Guild Award has an estimated audience of 303,003 people in United States, concentrated in California and New York.

What is the gender split and age of Screen Actors Guild Award fans?

61.9% of Screen Actors Guild Award fans are female, 38.1% are male, with an average age of 42.3 years.

Which brands do Screen Actors Guild Award fans like most?

Screen Actors Guild Award fans show strongest brand affinity for Lulu 黃路梓茵 (9.99×), Israel (3.91×), and Dog breed (1.79×) over the country average.

Where do Screen Actors Guild Award fans live in United States?

Screen Actors Guild Award fans in United States are most concentrated in California (reach 64,125), New York (reach 33,714), and Texas (reach 24,209). These three regions account for the largest share of the active audience.

What other brands do Screen Actors Guild Award fans also like?

Beyond Screen Actors Guild Award itself, the audience over-indexes on Israel (3.91×), Dog breed (1.79×), Bank account (2.98×), and Combat sport (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Screen Actors Guild Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.