Rascasse Audience Intelligence

Screen Actors Guild Award Audience in United States

A data profile of the people who buy, follow and care about Screen Actors Guild Award in United States — modelled from more than twelve digital signal sources. Screen Actors Guild Award has an estimated audience of 303,003 people in United States.

#24among Award in United States#621among Event in United States#8709in Movies & TV

The average Screen Actors Guild Award fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Drive, Ariel Winter, Superman, with strongest over-indexing on Google Drive (7.28× the country average).

Demographically, the Screen Actors Guild Award audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Screen Actors Guild Award fan in United States is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Google Drive.

Category: Movies & TV · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Screen Actors Guild Award profile in United States.

Audience size
303K
in United States
Gender
61.9%♀
38.1% male
Age
42.3
average years
Country rank
#48130
Event in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Screen Actors Guild Award fans

61.9% are female, 38.1% are male, average age 42.3.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Screen Actors Guild Award audience in United States
MetricValue
Female61.9%
Male38.1%
Average age42.3
Estimated audience size303,003
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Screen Actors Guild Award audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Screen Actors Guild Award audience comes from United States.

Worldwide audience distribution share by country for Screen Actors Guild Award
CountryShare
United States20.3%
Philippines9.6%
Greece6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Screen Actors Guild Award audience in United States is strongest.

Fig. 05

Top regions by affinity

Screen Actors Guild Award fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.09×
02New York~30K1.96×
03California~60K1.85×
04Massachusetts~9K1.55×
05Connecticut~4K1.43×
06Illinois~10K1.37×
07New Jersey~10K1.33×
08Oregon~4K1.26×
09Washington~7K1.17×
10Pennsylvania~10K1.15×
11Vermont<1K1.15×
12Rhode Island~1K1.14×
13Minnesota~5K1.11×
14Virginia~8K1.08×
15Maryland~6K1.06×
16Hawaii~1K1.06×
17Colorado~5K1.01×
18Maine~1K1.01×
19Wisconsin~5K1.00×
20Nevada~3K0.99×
21New Hampshire~1K0.99×
22Delaware<1K0.98×
23Missouri~5K0.97×
24Florida~20K0.95×
25Ohio~9K0.91×
26Georgia~8K0.90×
27North Carolina~8K0.90×
28New Mexico~1K0.89×
29Montana<1K0.89×
30Nebraska~1K0.88×
31Texas~20K0.87×
32Indiana~5K0.87×
33North Dakota<1K0.87×
34Michigan~7K0.86×
35Utah~2K0.86×
36Iowa~2K0.86×
37Idaho~1K0.86×
38Tennessee~5K0.85×
39Louisiana~3K0.84×
40Kentucky~3K0.84×
41West Virginia~1K0.84×
42Alaska<1K0.84×
43Kansas~2K0.83×
44South Dakota<1K0.83×
45South Carolina~4K0.78×
46Oklahoma~3K0.78×
47Arkansas~2K0.77×
48Mississippi~2K0.75×
49Arizona~4K0.69×
50Alabama~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Screen Actors Guild Award, United States
0.59×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Screen Actors Guild Award audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Screen Actors Guild Award audience
#·InterestCategoryAffinity×
01TVLineNews12.77×
02Ariel WinterMovies & TV11.43×
03Real Time with Bill MaherMovies & TV10.23×
04Josh GadMovies & TV10.00×
05Mrs. DoubtfireMovies & TV9.40×
06Political satireLiterature9.29×
07TV GuideMovies & TV8.96×
08Ryan PhillippeMovies & TV8.36×
09Patricia ArquetteMovies & TV7.64×
10Google DriveTechnology & Electronics7.28×
11Cats (musical)Music & Radio6.41×
12SoulmateKids & Family6.32×
13Vanessa KirbyMovies & TV5.88×
14Tony AwardArts & Culture5.77×
15Tyler, The CreatorMusic & Radio5.39×
16Leonardo DiCaprioMovies & TV4.90×
17Amanda SeyfriedMovies & TV4.25×
18HollywoodTravel & Leisure1.90×
19SupermanMovies & TV1.87×
20Harry PotterMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Screen Actors Guild Award audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Screen Actors Guild Award audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.47×
PatriotismCONSERVATISM1.44×
Urban LifestyleOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Screen Actors Guild Award audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Family OrientationCONSERVATISM0.81×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Screen Actors Guild Award have in United States?

Screen Actors Guild Award has an estimated audience of 303,003 people in United States, concentrated in California and New York.

02

What is the gender split and age of Screen Actors Guild Award fans?

61.9% of Screen Actors Guild Award fans are female, 38.1% are male, with an average age of 42.3 years.

03

Which brands do Screen Actors Guild Award fans like most?

Screen Actors Guild Award fans show strongest brand affinity for Google Drive (7.28×), Ariel Winter (11.43×), and Superman (1.87×) over the country average.

04

Where do Screen Actors Guild Award fans live in United States?

Screen Actors Guild Award fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Screen Actors Guild Award fans also like?

Beyond Screen Actors Guild Award itself, the audience over-indexes on Ariel Winter (11.43×), Superman (1.87×), TVLine (12.77×), and Tony Award (5.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Screen Actors Guild Award audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Screen Actors Guild Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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