Secret Window Audience in United States

Secret Window logo

Secret Window has an estimated audience of 349,344 people in United States. 48.6% are female, 51.4% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Hemnet, The Nice Guys, Autlán, Jaguar F-Pace, Elsword.

The average Secret Window fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hemnet, The Nice Guys, Autlán, with strongest over-indexing on Hemnet (134.61× the country average). Demographically, the Secret Window audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Secret Window fans

Demographic split for Secret Window audience in United States
MetricValue
Female48.6%
Male51.4%
Average age39.8
Estimated audience size349,344

Audience persona

The typical Secret Window fan in United States is balanced, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Hemnet.

Top regions in United States

Top regions ranked by reach for Secret Window in United States
RegionReachAffinity
California32,6570.85×
Texas28,5650.95×
Florida19,3280.82×
New York16,6220.85×
Ohio12,1011.12×
Illinois11,7801.01×
Pennsylvania11,3170.96×
North Carolina11,1191.06×
Georgia10,3270.96×
Michigan9,4111.03×
Tennessee8,9231.27×
Virginia7,6450.9×
Indiana7,3381.15×
Washington6,9360.99×
Missouri6,8961.22×
New Jersey6,7500.76×
Arizona6,6910.94×
Colorado5,8871.07×
Kentucky5,8741.34×
Massachusetts5,8530.85×
Alabama5,6501.16×
Wisconsin5,5721.06×
South Carolina5,4671.04×
Maryland4,8220.8×
Oklahoma4,7921.24×
Minnesota4,7200.94×
Oregon4,6741.17×
Louisiana4,5111×
Utah4,4431.42×
Arkansas3,6091.25×
Nevada3,0970.92×
Mississippi3,0221.05×
Connecticut2,9860.85×
Iowa2,7960.97×
Kansas2,7711.01×
West Virginia2,1301.31×
Idaho2,0971.2×
New Mexico1,9641.12×
Nebraska1,5660.89×
Maine1,5621.25×
New Hampshire1,3771×
Montana1,0651.1×
Rhode Island9550.86×
Hawaii7890.53×
Delaware7290.76×
North Dakota6390.89×
South Dakota6360.79×
Washington, District of Columbia6300.6×
Alaska6220.83×
Vermont5620.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Secret Window audience
BrandAffinityCategory
Hemnet134.61×Home & Garden
The Nice Guys14.96×Movies & TV
Autlán36.92×Travel & Leisure
Jaguar F-Pace17.41×Cars & Mobility
Elsword20×Games
Collectable1.61×Kids & Family
Pillow2.05×Home & Garden
Google Photos2.3×Technology & Electronics
Erie County, New York8.04×Travel & Leisure
Grinch3.09×Movies & TV
Hocus Pocus3.66×Movies & TV
Personalised Gifts3.27×Home & Garden
Sussex County, New Jersey7.15×Travel & Leisure
Jingoism1.54×Politics & Society
Wok4.39×Food & Beverages
Racing1.75×Cars & Mobility
Karbala5.93×Travel & Leisure
Bank account1.56×Business & Career
Poble Espanyol28.32×Travel & Leisure
Winemaking2.72×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Secret Window audience
TraitClusterScore
SpiritualityBALANCE2.14
TraditionCONSERVATISM1.98
MindfulnessBALANCE1.46
CreativityOPEN1.37
IndividualismJOY1.36
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Secret Window
CountryShare
United States49.6%
United Kingdom11.0%
Germany7.4%

See Secret Window audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Secret Window have in United States?

Secret Window has an estimated audience of 349,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Secret Window fans?

48.6% of Secret Window fans are female, 51.4% are male, with an average age of 39.8 years.

Which brands do Secret Window fans like most?

Secret Window fans show strongest brand affinity for Hemnet (134.61×), The Nice Guys (14.96×), and Autlán (36.92×) over the country average.

Where do Secret Window fans live in United States?

Secret Window fans in United States are most concentrated in California (reach 32,657), Texas (reach 28,565), and Florida (reach 19,328). These three regions account for the largest share of the active audience.

What other brands do Secret Window fans also like?

Beyond Secret Window itself, the audience over-indexes on The Nice Guys (14.96×), Autlán (36.92×), Jaguar F-Pace (17.41×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Secret Window. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.