Secret Window Audience in United States

Secret Window has an estimated audience of 349,344 people in United States. 48.6% are female, 51.4% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Christina Ricci, The Strangers (2008 film), Jonathan Groff, Bates Motel (TV series), 10 Cloverfield Lane.

The average Secret Window fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christina Ricci, The Strangers (2008 film), Jonathan Groff, with strongest over-indexing on Christina Ricci (134.61× the country average). Demographically, the Secret Window audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Secret Window fans

Demographic split for Secret Window audience in United States
MetricValue
Female48.6%
Male51.4%
Average age39.8
Estimated audience size349,344

Audience persona

The typical Secret Window fan in United States is balanced, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Christina Ricci.

Top regions in United States

Top regions ranked by reach for Secret Window in United States
RegionReachAffinity
California32,6570.85×
Texas28,5650.95×
Florida19,3280.82×
New York16,6220.85×
Ohio12,1011.12×
Illinois11,7801.01×
Pennsylvania11,3170.96×
North Carolina11,1191.06×
Georgia10,3270.96×
Michigan9,4111.03×
Tennessee8,9231.27×
Virginia7,6450.9×
Indiana7,3381.15×
Washington6,9360.99×
Missouri6,8961.22×
New Jersey6,7500.76×
Arizona6,6910.94×
Colorado5,8871.07×
Kentucky5,8741.34×
Massachusetts5,8530.85×
Alabama5,6501.16×
Wisconsin5,5721.06×
South Carolina5,4671.04×
Maryland4,8220.8×
Oklahoma4,7921.24×
Minnesota4,7200.94×
Oregon4,6741.17×
Louisiana4,5111×
Utah4,4431.42×
Arkansas3,6091.25×
Nevada3,0970.92×
Mississippi3,0221.05×
Connecticut2,9860.85×
Iowa2,7960.97×
Kansas2,7711.01×
West Virginia2,1301.31×
Idaho2,0971.2×
New Mexico1,9641.12×
Nebraska1,5660.89×
Maine1,5621.25×
New Hampshire1,3771×
Montana1,0651.1×
Rhode Island9550.86×
Hawaii7890.53×
Delaware7290.76×
North Dakota6390.89×
South Dakota6360.79×
Washington, District of Columbia6300.6×
Alaska6220.83×
Vermont5620.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Secret Window audience
BrandAffinityCategory
Christina Ricci134.61×Movies & TV
The Strangers (2008 film)79.34×Movies & TV
Jonathan Groff38.65×Movies & TV
Bates Motel (TV series)60.32×Movies & TV
10 Cloverfield Lane74.82×Movies & TV
Creepypasta44.2×Literature
A Quiet Place39.38×Movies & TV
Panic Room81.51×Movies & TV
Suspiria59.27×Movies & TV
The Sixth Sense30.5×Movies & TV
Beetlejuice5.11×Movies & TV
Creepshow36.92×Movies & TV
Kia Sportage20×Cars & Mobility
Mary Shelley23.93×Literature
24 (TV series)17.99×Movies & TV
Crimson Peak28.32×Movies & TV
Halloween Horror Nights12.79×Movies & TV
Diane Keaton4.83×Movies & TV
Top Gear18.69×Movies & TV
Recovery approach7.89×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Secret Window audience
TraitClusterScore
SpiritualityBALANCE2.14
TraditionCONSERVATISM1.98
MindfulnessBALANCE1.46
CreativityOPEN1.37
IndividualismJOY1.36
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Secret Window
CountryShare
United States49.6%
United Kingdom11.0%
Germany7.4%

See Secret Window audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Secret Window have in United States?

Secret Window has an estimated audience of 349,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Secret Window fans?

48.6% of Secret Window fans are female, 51.4% are male, with an average age of 39.8 years.

Which brands do Secret Window fans like most?

Secret Window fans show strongest brand affinity for Christina Ricci (134.61×), The Strangers (2008 film) (79.34×), and Jonathan Groff (38.65×) over the country average.

Where do Secret Window fans live in United States?

Secret Window fans in United States are most concentrated in California (reach 32,657), Texas (reach 28,565), and Florida (reach 19,328). These three regions account for the largest share of the active audience.

What other brands do Secret Window fans also like?

Beyond Secret Window itself, the audience over-indexes on The Strangers (2008 film) (79.34×), Jonathan Groff (38.65×), Bates Motel (TV series) (60.32×), and 10 Cloverfield Lane (74.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Secret Window. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.