Rascasse Audience Intelligence

Secret Window Audience in United States

A data profile of the people who buy, follow and care about Secret Window in United States — modelled from more than twelve digital signal sources. Secret Window has an estimated audience of 358,673 people in United States.

#3931among Movie / TV Show / Series in United States#8061in Movies & TV

The average Secret Window fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christina Ricci, Jonathan Groff, The Strangers (2008 film), with strongest over-indexing on Christina Ricci (149.37× the country average).

Demographically, the Secret Window audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Secret Window fan in United States is balanced, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Christina Ricci.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Secret Window profile in United States.

Audience size
359K
in United States
Gender
48.6%♀
51.4% male
Age
39.8
average years
Country rank
#44060
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Secret Window viewers

48.6% are female, 51.4% are male, average age 39.8.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Secret Window audience in United States
MetricValue
Female48.6%
Male51.4%
Average age39.8
Estimated audience size358,673
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Secret Window audience in United States
Age bracketShare%
16-1912%
20-2924%
30-3926%
40-4919%
50+18%
Fig. 04

Worldwide distribution

42.5%

of the worldwide Secret Window audience comes from United States.

Worldwide audience distribution share by country for Secret Window
CountryShare
United States42.5%
Germany14.3%
United Kingdom9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Secret Window audience in United States is strongest.

Fig. 05

Top regions by affinity

Secret Window fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~2K1.36×
02Utah~4K1.33×
03Kentucky~6K1.31×
04Arkansas~4K1.26×
05Maine~2K1.22×
06Tennessee~8K1.21×
07Idaho~2K1.21×
08Oklahoma~5K1.20×
09Oregon~5K1.15×
10Alabama~6K1.14×
11Missouri~6K1.13×
12Indiana~7K1.12×
13Mississippi~3K1.09×
14New Mexico~2K1.09×
15Montana~1K1.09×
16Ohio~10K1.08×
17Colorado~6K1.04×
18Wisconsin~5K1.03×
19Iowa~3K1.02×
20Kansas~3K1.02×
21New Hampshire~1K1.02×
22North Carolina~10K1.01×
23Michigan~9K1.01×
24South Carolina~5K1.00×
25Louisiana~4K0.99×
26Alaska<1K0.97×
27Pennsylvania~10K0.96×
28Nebraska~2K0.96×
29Vermont<1K0.96×
30Arizona~7K0.95×
31Washington~7K0.95×
32North Dakota<1K0.95×
33Rhode Island~1K0.94×
34Texas~30K0.93×
35South Dakota<1K0.93×
36Illinois~10K0.92×
37Minnesota~5K0.92×
38Georgia~10K0.91×
39Connecticut~3K0.90×
40Nevada~3K0.89×
41Virginia~8K0.88×
42Delaware<1K0.87×
43Massachusetts~6K0.84×
44Maryland~5K0.82×
45Florida~20K0.81×
46California~30K0.80×
47New York~20K0.80×
48New Jersey~7K0.78×
49Hawaii~1K0.71×
50Washington, District of Columbia<1K0.71×
Fig. 06

Affinity by region

Affinity by region — Secret Window, United States
0.71×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Secret Window audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Secret Window audience
#·InterestCategoryAffinity×
01Christina RicciMovies & TV149.37×
02Jonathan GroffMovies & TV96.52×
03The Sixth SenseMovies & TV85.78×
04Panic RoomMovies & TV82.88×
05The Strangers (2008 film)Movies & TV73.18×
06Bates Motel (TV series)Movies & TV67.88×
07SuspiriaMovies & TV66.38×
0810 Cloverfield LaneMovies & TV65.14×
09The Cabin in the WoodsMovies & TV48.04×
10CreepypastaLiterature43.86×
11A Quiet PlaceMovies & TV42.02×
12Crimson PeakMovies & TV36.02×
13M. Night ShyamalanMovies & TV35.44×
14Mary ShelleyLiterature26.64×
1524 (TV series)Movies & TV18.91×
16Berlin WallTravel & Leisure13.39×
17Elizabeth BanksMovies & TV12.32×
18Non-alcoholic beverageFood & Beverages8.42×
19Britney SpearsMusic & Radio5.33×
20BeetlejuiceMovies & TV4.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Secret Window audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Secret Window audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.55×
Family OrientationCONSERVATISM2.34×
TraditionCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Secret Window audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
SustainabilityBALANCE0.76×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Secret Window have in United States?

Secret Window has an estimated audience of 358,673 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Secret Window viewers?

48.6% of Secret Window fans are female, 51.4% are male, with an average age of 39.8 years.

03

Which brands do Secret Window fans like most?

Secret Window fans show strongest brand affinity for Christina Ricci (149.37×), Jonathan Groff (96.52×), and The Strangers (2008 film) (73.18×) over the country average.

04

Where do Secret Window fans live in United States?

Secret Window fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Secret Window fans also like?

Beyond Secret Window itself, the audience over-indexes on Jonathan Groff (96.52×), The Strangers (2008 film) (73.18×), The Sixth Sense (85.78×), and Bates Motel (TV series) (67.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Secret Window audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Secret Window. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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