Secular humanism Audience in United States

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Secular humanism has an estimated audience of 890,771 people in United States. 52.5% are female, 47.5% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: 3D printing, Whataburger, Israel, Home Delivery, Vocal harmony.

The average Secular humanism fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 3D printing, Whataburger, Israel, with strongest over-indexing on 3D printing (5.35× the country average). Demographically, the Secular humanism audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Secular humanism fans

Demographic split for Secular humanism audience in United States
MetricValue
Female52.5%
Male47.5%
Average age44.8
Estimated audience size890,771

Audience persona

The typical Secular humanism fan in United States is balanced, around 44.8 years old, with strong Individualism tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Secular humanism in United States
RegionReachAffinity
California87,8280.9×
Texas69,2270.9×
Florida51,3120.85×
New York39,3750.79×
North Carolina30,4111.13×
Pennsylvania30,1131×
Ohio28,7771.05×
Illinois26,4750.89×
Georgia25,7310.94×
Virginia25,0031.15×
Michigan23,7411.02×
Washington23,3061.3×
Arizona20,6191.13×
Tennessee19,3451.08×
Indiana18,0271.11×
Missouri17,2921.2×
Colorado16,6691.19×
Massachusetts16,0100.91×
Maryland15,4311.01×
New Jersey15,1780.67×
South Carolina14,6251.09×
Minnesota14,3471.12×
Oregon13,9431.37×
Wisconsin13,4601×
Oklahoma11,8311.2×
Kentucky11,5471.03×
Alabama11,2710.91×
Utah10,7961.35×
Louisiana9,4060.82×
Connecticut8,4580.95×
Iowa8,1471.11×
Arkansas7,9991.09×
Kansas7,9811.14×
Nevada7,0610.82×
Idaho5,1481.15×
Mississippi5,0640.69×
West Virginia4,5531.1×
Nebraska4,2730.96×
New Mexico3,9520.88×
New Hampshire3,1390.89×
Maine3,1030.97×
Hawaii2,9510.77×
Montana2,5861.05×
Washington, District of Columbia2,4860.93×
Rhode Island2,2180.78×
Alaska2,1321.12×
Vermont1,8901.21×
Delaware1,7210.7×
South Dakota1,6750.81×
North Dakota1,6310.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Secular humanism audience
BrandAffinityCategory
3D printing5.35×Technology & Electronics
Whataburger2.14×Food & Beverages
Israel2.5×Travel & Leisure
Home Delivery3.06×Food & Beverages
Vocal harmony4.37×Music & Radio
Goop5.04×Internet & Social Media
Solo climbing6.36×Sports
Natural rubber1.83×Cars & Mobility
Grinch3.54×Movies & TV
Enfamil5.71×Kids & Family
Elsword13.53×Games
Nationality1.64×Politics & Society
Wok4.74×Food & Beverages
Google Photos1.64×Technology & Electronics
Home Bargains7.72×Shopping
Google Home4.21×Technology & Electronics
Kendra Scott1.89×Fashion & Accessoires
Hibachi4.99×Food & Beverages
Governor of Michigan4.69×Politics & Society
Home staging3.23×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Secular humanism audience
TraitClusterScore
IndividualismJOY2.32
SustainabilityBALANCE1.97
PatriotismCONSERVATISM1.83
MindfulnessBALANCE1.8
SpiritualityBALANCE1.72
TraditionCONSERVATISM1.72

Worldwide distribution

Worldwide audience distribution share by country for Secular humanism
CountryShare
United States67.1%
United Kingdom10.2%
Canada5.4%

See Secular humanism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Secular humanism have in United States?

Secular humanism has an estimated audience of 890,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Secular humanism fans?

52.5% of Secular humanism fans are female, 47.5% are male, with an average age of 44.8 years.

Which brands do Secular humanism fans like most?

Secular humanism fans show strongest brand affinity for 3D printing (5.35×), Whataburger (2.14×), and Israel (2.5×) over the country average.

Where do Secular humanism fans live in United States?

Secular humanism fans in United States are most concentrated in California (reach 87,828), Texas (reach 69,227), and Florida (reach 51,312). These three regions account for the largest share of the active audience.

What other brands do Secular humanism fans also like?

Beyond Secular humanism itself, the audience over-indexes on Whataburger (2.14×), Israel (2.5×), Home Delivery (3.06×), and Vocal harmony (4.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Secular humanism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.