Rascasse Audience Intelligence

Secular humanism Audience in United States

A data profile of the people who buy, follow and care about Secular humanism in United States — modelled from more than twelve digital signal sources. Secular humanism has an estimated audience of 890,771 people in United States.

#9107among Topic in United States#1505in Politics & Society

The average Secular humanism fan in United States is 44.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Criticism of religion, Atheism, with strongest over-indexing on International education (15.34× the country average).

Demographically, the Secular humanism audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Secular humanism fan in United States is balanced, around 44.8 years old, with strong Individualism tendencies and a notable affinity for International education.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Secular humanism profile in United States.

Audience size
891K
in United States
Gender
52.5%♀
47.5% male
Age
44.8
average years
Country rank
#25568
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Secular humanism fans

52.5% are female, 47.5% are male, average age 44.8.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Secular humanism audience in United States
MetricValue
Female52.5%
Male47.5%
Average age44.8
Estimated audience size890,771
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Secular humanism audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4921%
50+36%
Fig. 04

Worldwide distribution

67.1%

of the worldwide Secular humanism audience comes from United States.

Worldwide audience distribution share by country for Secular humanism
CountryShare
United States67.1%
United Kingdom10.2%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Secular humanism audience in United States is strongest.

Fig. 05

Top regions by affinity

Secular humanism fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.24×
02Utah~10K1.24×
03Washington~20K1.19×
04Virginia~30K1.17×
05Missouri~20K1.13×
06Colorado~20K1.13×
07Alaska~2K1.13×
08Oklahoma~10K1.11×
09Minnesota~10K1.10×
10South Carolina~10K1.09×
11Arkansas~8K1.09×
12Idaho~5K1.09×
13Arizona~20K1.08×
14Vermont~2K1.08×
15North Carolina~30K1.06×
16Kansas~7K1.06×
17Indiana~20K1.05×
18West Virginia~4K1.05×
19Montana~3K1.05×
20Tennessee~20K1.04×
21Kentucky~10K1.04×
22Iowa~8K1.03×
23Maryland~20K1.02×
24Ohio~30K1.01×
25Wisconsin~10K1.00×
26New Hampshire~4K1.00×
27Maine~3K1.00×
28Michigan~20K0.99×
29Nebraska~4K0.99×
30North Dakota~2K0.99×
31Pennsylvania~30K0.97×
32Washington, District of Columbia~3K0.97×
33New Mexico~4K0.95×
34South Dakota~2K0.95×
35Alabama~10K0.94×
36Connecticut~8K0.94×
37Massachusetts~20K0.92×
38Rhode Island~3K0.92×
39Georgia~30K0.91×
40Louisiana~10K0.91×
41Hawaii~3K0.91×
42Delaware~2K0.90×
43Illinois~30K0.88×
44Nevada~8K0.88×
45Mississippi~6K0.88×
46Texas~70K0.87×
47California~80K0.85×
48Florida~50K0.85×
49New York~40K0.77×
50New Jersey~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Secular humanism, United States
0.72×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Secular humanism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Secular humanism audience
#·InterestCategoryAffinity×
01Criticism of religionPolitics & Society31.42×
02Internet activismInternet & Social Media24.04×
03Extrasensory perceptionHealth21.74×
04Wham!Music & Radio20.00×
05Ricky GervaisMovies & TV17.91×
06International educationBusiness & Career15.34×
07Karl MarxLiterature14.51×
08AtheismPolitics & Society11.86×
09Political satireLiterature9.82×
10Billy IdolMusic & Radio9.77×
11Nick OffermanMovies & TV9.73×
12Berlin WallTravel & Leisure9.62×
13IndividualismPolitics & Society8.08×
14Web serverTechnology & Electronics7.24×
15Gender equalityPolitics & Society7.16×
16Urban DictionaryInternet & Social Media6.73×
17Late-night talk showMovies & TV6.40×
18Sustainable energyHome & Garden5.50×
19Renewable energyBusiness & Career4.17×
20Nonprofit organizationPolitics & Society2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Secular humanism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Secular humanism audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.55×
PatriotismCONSERVATISM2.56×
SustainabilityBALANCE2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Secular humanism audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.84×
Price SensitivityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Secular humanism have in United States?

Secular humanism has an estimated audience of 890,771 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Secular humanism fans?

52.5% of Secular humanism fans are female, 47.5% are male, with an average age of 44.8 years.

03

Which brands do Secular humanism fans like most?

Secular humanism fans show strongest brand affinity for International education (15.34×), Criticism of religion (31.42×), and Atheism (11.86×) over the country average.

04

Where do Secular humanism fans live in United States?

Secular humanism fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Secular humanism fans also like?

Beyond Secular humanism itself, the audience over-indexes on Criticism of religion (31.42×), Atheism (11.86×), Extrasensory perception (21.74×), and Web server (7.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Secular humanism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Secular humanism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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