Self-sufficiency Audience in United States
Self-sufficiency has an estimated audience of 4,155,121 people in United States. 54.1% are female, 45.9% are male, average age 44.1. Top brand affinities: Urban Outfitters, 3D printing, Pillow, Product design, UK garage.
Top brand affinities include Urban Outfitters, 3D printing, Pillow, with strongest over-indexing on Urban Outfitters (2.65× the country average). Demographically, the Self-sufficiency audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Individualism.
Category: Home & Garden · Type: Topic
Demographics of Self-sufficiency fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.1 |
| Estimated audience size | 4,155,121 |
Audience persona
The typical Self-sufficiency fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.65× | Shopping |
| 3D printing | 3.55× | Technology & Electronics |
| Pillow | 2.57× | Home & Garden |
| Product design | 1.79× | Business & Career |
| UK garage | 3.07× | Music & Radio |
| Embroidery Library | 7.9× | Home & Garden |
| Enfamil | 2.97× | Kids & Family |
| Northrop Grumman | 2.49× | Business & Career |
| MK | 1.54× | Music & Radio |
| Winemaking | 1.57× | Food & Beverages |
| Jack White | 1.51× | Movies & TV |
| Isometric exercise | 2.64× | Sports |
| Edmond, Oklahoma | 3.31× | Travel & Leisure |
| Hebe | 1.76× | Home & Garden |
| Eddie George | 2.81× | Sports |
| life is good | 1.6× | Music & Radio |
| Solo climbing | 1.67× | Sports |
| Final Fantasy VII (Famicom) | 3.31× | Games |
| Albany County, New York | 2.68× | Travel & Leisure |
| Information technology consulting | 1.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.38 |
| Individualism | JOY | 1.82 |
| Urban Lifestyle | OPEN | 1.66 |
| Sustainability | BALANCE | 1.52 |
| DIY Mentality | THRILL | 1.49 |
| Tradition | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.4% |
| Germany | 4.1% |
| Australia | 3.8% |
See Self-sufficiency audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Self-sufficiency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.