Sheldon Cooper Audience in United States

Sheldon Cooper has an estimated audience of 1,629,410 people in United States. 57.3% are female, 42.7% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, MSN, The Big Bang Theory, Owen Wilson, Honda HR-V.

The average Sheldon Cooper fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, MSN, The Big Bang Theory, with strongest over-indexing on Kia Sportage (24.17× the country average). Demographically, the Sheldon Cooper audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character · Subtype: Comedy

Demographics of Sheldon Cooper fans

Demographic split for Sheldon Cooper audience in United States
MetricValue
Female57.3%
Male42.7%
Average age37.9
Estimated audience size1,629,410

Audience persona

The typical Sheldon Cooper fan in United States is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Sheldon Cooper in United States
RegionReachAffinity
California199,0721.11×
Texas178,6521.28×
Florida118,1211.07×
New York89,0550.98×
Pennsylvania57,1531.04×
Illinois54,9081.01×
Ohio53,3321.06×
North Carolina51,3491.05×
Georgia50,2051×
New Jersey43,2361.04×
Michigan41,0190.96×
Virginia39,9621.01×
Arizona39,5711.19×
Indiana34,5541.16×
Tennessee34,4151.05×
Washington33,5961.03×
Massachusetts30,1940.94×
Missouri27,1991.04×
Alabama26,4341.16×
Maryland26,3750.94×
Kentucky24,7621.21×
Colorado23,9130.93×
South Carolina23,5460.96×
Wisconsin22,4260.91×
Oklahoma21,9621.21×
Minnesota20,6830.89×
Louisiana20,3240.97×
Oregon17,2650.92×
Connecticut16,1520.99×
Arkansas15,6941.17×
Nevada15,6430.99×
Utah15,5531.07×
Kansas13,5971.06×
Mississippi13,1980.98×
Iowa13,1330.98×
West Virginia9,1191.2×
New Mexico8,4161.03×
Idaho8,0110.98×
Nebraska7,8260.96×
Hawaii6,2070.89×
New Hampshire5,9940.93×
Maine5,4860.94×
Rhode Island4,2940.83×
Montana3,7440.83×
Delaware3,6990.82×
North Dakota3,6411.09×
Alaska3,5111.01×
South Dakota3,4610.92×
Washington, District of Columbia3,0840.63×
Vermont2,2320.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sheldon Cooper audience
BrandAffinityCategory
Kia Sportage24.17×Cars & Mobility
MSN2.79×News
The Big Bang Theory5×Movies & TV
Owen Wilson9×Movies & TV
Honda HR-V16.11×Cars & Mobility
Gremlins8.6×Movies & TV
Twin Peaks4.88×Movies & TV
Pre-school playgroup18.01×Kids & Family
Nature1.61×Home & Garden
Singer-songwriter2.07×Music & Radio
Jeremy Allen White6.7×Movies & TV
Diane Keaton3.11×Movies & TV
Snapped5.88×Movies & TV
Reddit1.98×Internet & Social Media
AutoZone1.96×Cars & Mobility
Happiness1.55×Health
Menards2.39×Home & Garden
Hobby Lobby1.78×Home & Garden
Hollywood2.02×Travel & Leisure
Monarchy4.95×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sheldon Cooper audience
TraitClusterScore
ExtroversionTHRILL1.45
TraditionCONSERVATISM1.33
Community OrientationOPEN1.17
Convenience OrientationPREMIUM1.13
Social Media UsageJOY1.12
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Sheldon Cooper
CountryShare
United States31.0%
Italy11.2%
Germany10.2%

See Sheldon Cooper audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Sheldon Cooper have in United States?

Sheldon Cooper has an estimated audience of 1,629,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Sheldon Cooper fans?

57.3% of Sheldon Cooper fans are female, 42.7% are male, with an average age of 37.9 years.

Which brands do Sheldon Cooper fans like most?

Sheldon Cooper fans show strongest brand affinity for Kia Sportage (24.17×), MSN (2.79×), and The Big Bang Theory (5×) over the country average.

Where do Sheldon Cooper fans live in United States?

Sheldon Cooper fans in United States are most concentrated in California (reach 199,072), Texas (reach 178,652), and Florida (reach 118,121). These three regions account for the largest share of the active audience.

What other brands do Sheldon Cooper fans also like?

Beyond Sheldon Cooper itself, the audience over-indexes on MSN (2.79×), The Big Bang Theory (5×), Owen Wilson (9×), and Honda HR-V (16.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sheldon Cooper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.