Rascasse Audience Intelligence

Sheldon Cooper Audience in United States

A data profile of the people who buy, follow and care about Sheldon Cooper in United States — modelled from more than twelve digital signal sources. Sheldon Cooper has an estimated audience of 1,639,426 people in United States.

#74among Fictional Character in United States#2705in Movies & TV

The average Sheldon Cooper fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Big Bang Theory, Reddit, Heather Locklear, with strongest over-indexing on The Big Bang Theory (8.33× the country average).

Demographically, the Sheldon Cooper audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sheldon Cooper fan in United States is more female, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for The Big Bang Theory.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sheldon Cooper profile in United States.

Audience size
1.6M
in United States
Gender
57.3%♀
42.7% male
Age
37.9
average years
Country rank
#16593
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sheldon Cooper fans

57.3% are female, 42.7% are male, average age 37.9.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Sheldon Cooper audience in United States
MetricValue
Female57.3%
Male42.7%
Average age37.9
Estimated audience size1,639,426
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Sheldon Cooper audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4921%
50+18%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Sheldon Cooper audience comes from United States.

Worldwide audience distribution share by country for Sheldon Cooper
CountryShare
United States31.0%
Italy11.1%
Germany10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sheldon Cooper audience in United States is strongest.

Fig. 05

Top regions by affinity

Sheldon Cooper fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K1.25×
02Kentucky~30K1.24×
03West Virginia~9K1.24×
04Oklahoma~20K1.22×
05Texas~200K1.18×
06Indiana~30K1.14×
07Arizona~40K1.13×
08North Dakota~4K1.13×
09Alabama~30K1.11×
10California~200K1.07×
11Kansas~10K1.07×
12New Mexico~9K1.06×
13Tennessee~30K1.05×
14Ohio~50K1.04×
15Pennsylvania~60K1.03×
16Utah~20K1.03×
17Idaho~8K1.03×
18North Carolina~50K1.02×
19New Jersey~40K1.02×
20Mississippi~10K1.02×
21Alaska~4K1.02×
22Connecticut~20K1.01×
23Florida~100K1.00×
24Missouri~30K1.00×
25Nebraska~8K1.00×
26Washington~30K0.99×
27Nevada~20K0.99×
28Iowa~10K0.99×
29Maine~6K0.99×
30Illinois~50K0.97×
31Virginia~40K0.97×
32Louisiana~20K0.97×
33New Hampshire~6K0.97×
34South Dakota~4K0.96×
35Georgia~50K0.95×
36South Carolina~20K0.95×
37New York~90K0.94×
38Michigan~40K0.93×
39Massachusetts~30K0.93×
40Oregon~20K0.93×
41Wisconsin~20K0.92×
42Delaware~4K0.92×
43Hawaii~6K0.91×
44Rhode Island~5K0.91×
45Montana~4K0.91×
46Maryland~30K0.89×
47Colorado~20K0.88×
48Minnesota~20K0.87×
49Vermont~2K0.85×
50Washington, District of Columbia~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Sheldon Cooper, United States
0.67×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sheldon Cooper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sheldon Cooper audience
#·InterestCategoryAffinity×
01Buckingham PalaceTravel & Leisure8.77×
02Heather LocklearMovies & TV8.75×
03The Big Bang TheoryMovies & TV8.33×
04Black Mirror (TV series)Movies & TV6.84×
05Jeremy Allen WhiteMovies & TV6.56×
06Downton AbbeyMovies & TV5.12×
07MonarchyPolitics & Society4.78×
08PoliticoPolitics & Society3.78×
09Drudge ReportSports3.19×
10Diane KeatonMovies & TV3.00×
11Britney SpearsMusic & Radio2.70×
12Game of ThronesMovies & TV2.42×
13MenardsHome & Garden2.28×
14RedditInternet & Social Media2.16×
15NostalgiaHome & Garden2.15×
16SubwayFood & Beverages2.07×
17HollywoodTravel & Leisure1.82×
18Pizza HutFood & Beverages1.81×
19MSNNews1.60×
20McDonald'sFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sheldon Cooper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sheldon Cooper audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
Convenience OrientationPREMIUM1.44×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sheldon Cooper audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.77×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sheldon Cooper have in United States?

Sheldon Cooper has an estimated audience of 1,639,426 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sheldon Cooper fans?

57.3% of Sheldon Cooper fans are female, 42.7% are male, with an average age of 37.9 years.

03

Which brands do Sheldon Cooper fans like most?

Sheldon Cooper fans show strongest brand affinity for The Big Bang Theory (8.33×), Reddit (2.16×), and Heather Locklear (8.75×) over the country average.

04

Where do Sheldon Cooper fans live in United States?

Sheldon Cooper fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sheldon Cooper fans also like?

Beyond Sheldon Cooper itself, the audience over-indexes on Reddit (2.16×), Heather Locklear (8.75×), Diane Keaton (3×), and Jeremy Allen White (6.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sheldon Cooper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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