Sibling rivalry Audience in United States

Sibling rivalry logo

Sibling rivalry has an estimated audience of 494,937 people in United States. 81.6% are female, 18.4% are male, average age 39.0. Top regions: California, New York, Texas. Top brand affinities: Historic site, Elsword, Zoo Tycoon (series), Kendra Scott, Goop.

The average Sibling rivalry fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Elsword, Zoo Tycoon (series), with strongest over-indexing on Historic site (5.28× the country average). Demographically, the Sibling rivalry audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Sibling rivalry fans

Demographic split for Sibling rivalry audience in United States
MetricValue
Female81.6%
Male18.4%
Average age39.0
Estimated audience size494,937

Audience persona

The typical Sibling rivalry fan in United States is more female, around 39.0 years old, with strong Social Media Usage tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Sibling rivalry in United States
RegionReachAffinity
California79,7471.47×
New York49,2501.78×
Texas40,4080.95×
Florida31,9380.95×
Ohio19,3331.27×
Illinois17,7851.08×
Georgia16,8471.1×
Pennsylvania16,2630.98×
New Jersey15,1791.21×
Virginia14,2551.18×
North Carolina13,9880.94×
Michigan12,7360.98×
Massachusetts11,3891.17×
Washington11,3001.14×
Arizona10,5731.05×
Maryland10,4441.23×
Tennessee8,8860.9×
Indiana8,2890.92×
Minnesota7,2941.03×
Missouri7,1360.89×
Oregon7,0861.25×
Colorado6,6640.85×
Wisconsin6,3340.85×
Louisiana6,2630.98×
South Carolina5,8290.78×
Alabama5,7460.83×
Connecticut5,6221.13×
Kentucky5,0760.82×
Oklahoma4,6330.84×
Nevada4,3860.92×
Arkansas4,0230.99×
Utah3,8480.87×
Mississippi3,6230.89×
Kansas3,2230.83×
Iowa2,9870.73×
New Mexico2,4000.97×
Hawaii2,3451.1×
West Virginia1,9940.87×
New Hampshire1,9851.02×
Washington, District of Columbia1,9231.29×
Idaho1,9180.77×
Maine1,9161.08×
Nebraska1,8770.76×
Rhode Island1,3220.84×
Montana1,1560.84×
Delaware1,1250.82×
Vermont1,1051.27×
Alaska9950.94×
South Dakota8560.75×
North Dakota8330.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sibling rivalry audience
BrandAffinityCategory
Historic site5.28×Arts & Culture
Elsword14.58×Games
Zoo Tycoon (series)14.58×Games
Kendra Scott2.1×Fashion & Accessoires
Goop3.45×Internet & Social Media
Flash memory2.39×Technology & Electronics
Governor of Michigan4.4×Politics & Society
Jesse Plemons1.96×Movies & TV
Saving1.64×Business & Career
Grinch2.21×Movies & TV
Vocal harmony2.42×Music & Radio
Mathcore4.02×Music & Radio
Noodle (Gorillaz)1.77×Music & Radio
Hipster4.46×Politics & Society
Wok2.91×Food & Beverages
IS (Infinite Stratos)1.7×Literature
Home staging2.29×Home & Garden
Hibachi3.34×Food & Beverages
Cam Ward1.55×Sports
Fairy godmother3×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sibling rivalry audience
TraitClusterScore
Social Media UsageJOY1.71
Urban LifestyleOPEN1.6
IndulgenceJOY1.6
LGBTQ+ IdentityOPEN1.2
Quality AwarenessPREMIUM1.19
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Sibling rivalry
CountryShare
United States72.2%
United Kingdom14.1%
Canada7.8%

See Sibling rivalry audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Sibling rivalry have in United States?

Sibling rivalry has an estimated audience of 494,937 people in United States, concentrated in California and New York.

What is the gender split and age of Sibling rivalry fans?

81.6% of Sibling rivalry fans are female, 18.4% are male, with an average age of 39.0 years.

Which brands do Sibling rivalry fans like most?

Sibling rivalry fans show strongest brand affinity for Historic site (5.28×), Elsword (14.58×), and Zoo Tycoon (series) (14.58×) over the country average.

Where do Sibling rivalry fans live in United States?

Sibling rivalry fans in United States are most concentrated in California (reach 79,747), New York (reach 49,250), and Texas (reach 40,408). These three regions account for the largest share of the active audience.

What other brands do Sibling rivalry fans also like?

Beyond Sibling rivalry itself, the audience over-indexes on Elsword (14.58×), Zoo Tycoon (series) (14.58×), Kendra Scott (2.1×), and Goop (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sibling rivalry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.