Sigma Gamma Rho Audience in United States

Sigma Gamma Rho logo

Sigma Gamma Rho has an estimated audience of 626,807 people in United States. 63.7% are female, 36.3% are male, average age 33.3. Top regions: Texas, Georgia, North Carolina. Top brand affinities: Historic site, Product design, Home equity, UK garage, Bank account.

The average Sigma Gamma Rho fan in United States is 33.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, North Carolina. Top brand affinities include Historic site, Product design, Home equity, with strongest over-indexing on Historic site (6.61× the country average). Demographically, the Sigma Gamma Rho audience skews more female with an average age of 33.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: NGO / Political Party

Demographics of Sigma Gamma Rho fans

Demographic split for Sigma Gamma Rho audience in United States
MetricValue
Female63.7%
Male36.3%
Average age33.3
Estimated audience size626,807

Audience persona

The typical Sigma Gamma Rho fan in United States is more female, around 33.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Sigma Gamma Rho in United States
RegionReachAffinity
Texas70,6531.31×
Georgia58,9193.05×
North Carolina44,5902.36×
Florida34,6440.82×
Illinois30,5571.46×
Alabama28,2003.22×
Louisiana28,0673.47×
Maryland27,1842.52×
South Carolina26,2952.79×
Virginia25,5941.68×
Tennessee25,4102.02×
California23,5550.34×
New York23,2910.66×
Mississippi22,1154.28×
Ohio20,4191.06×
Michigan16,9881.04×
Pennsylvania14,2260.67×
Indiana13,2291.16×
New Jersey11,3390.71×
Missouri10,8151.07×
Arkansas9,9011.92×
Kentucky7,8191×
Wisconsin4,9350.52×
Oklahoma4,8890.7×
Washington, District of Columbia4,5932.44×
Connecticut4,3710.7×
Arizona4,2200.33×
Massachusetts4,1060.33×
Washington3,5830.29×
Delaware3,5302.04×
Kansas3,1510.64×
Colorado2,5810.26×
Nevada2,4250.4×
Minnesota2,3220.26×
Oregon1,4050.2×
Nebraska1,3030.41×
Iowa1,2890.25×
West Virginia7440.25×
Rhode Island7220.36×
Hawaii5920.22×
New Mexico5830.19×
Utah5700.1×
Maine4040.18×
New Hampshire3740.15×
Vermont2980.27×
Idaho2680.09×
Alaska2540.19×
Montana2530.15×
Wyoming1910.21×
South Dakota1870.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sigma Gamma Rho audience
BrandAffinityCategory
Historic site6.61×Arts & Culture
Product design2.85×Business & Career
Home equity2.73×Home & Garden
UK garage6.48×Music & Radio
Bank account2.74×Business & Career
JDSU3.1×Business & Career
Mathcore7.72×Music & Radio
Isometric exercise8.14×Sports
Guitarist (magazine)10.47×Music & Radio
Fairy godmother6.77×Literature
Jersey (fabric)18.52×Fashion & Accessoires
Litter box1.7×Pets & Animals
Iowa Lottery8.4×Games
Khādī8.59×Home & Garden
Overtone7.34×Beauty & Wellness
Vocal harmony3.39×Music & Radio
Stamp collecting3.47×Home & Garden
Japanese domestic market3.07×Politics & Society
Gilt.com5.1×Shopping
Governor of Michigan4.52×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sigma Gamma Rho audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.05
Luxury OrientationPREMIUM2.32
IndulgenceJOY1.54
Early Adopter MentalityPOWER1.48
Pet OwnershipJOY1.32
Healthy LifestyleBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Sigma Gamma Rho
CountryShare
United States97.5%
Canada0.7%
Germany0.6%

See Sigma Gamma Rho audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Sigma Gamma Rho have in United States?

Sigma Gamma Rho has an estimated audience of 626,807 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Sigma Gamma Rho fans?

63.7% of Sigma Gamma Rho fans are female, 36.3% are male, with an average age of 33.3 years.

Which brands do Sigma Gamma Rho fans like most?

Sigma Gamma Rho fans show strongest brand affinity for Historic site (6.61×), Product design (2.85×), and Home equity (2.73×) over the country average.

Where do Sigma Gamma Rho fans live in United States?

Sigma Gamma Rho fans in United States are most concentrated in Texas (reach 70,653), Georgia (reach 58,919), and North Carolina (reach 44,590). These three regions account for the largest share of the active audience.

What other brands do Sigma Gamma Rho fans also like?

Beyond Sigma Gamma Rho itself, the audience over-indexes on Product design (2.85×), Home equity (2.73×), UK garage (6.48×), and Bank account (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sigma Gamma Rho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.