Signage Audience in United States

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Signage has an estimated audience of 2,098,278 people in United States. 44.1% are female, 55.9% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, 3D printing.

The average Signage fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Signage audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Signage fans

Demographic split for Signage audience in United States
MetricValue
Female44.1%
Male55.9%
Average age42.2
Estimated audience size2,098,278

Audience persona

The typical Signage fan in United States is more male, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Signage in United States
RegionReachAffinity
California396,3271.72×
Texas210,5881.17×
New York172,2151.47×
Florida159,4761.12×
Illinois76,6901.1×
Georgia74,4521.15×
Pennsylvania67,0220.95×
North Carolina64,7741.03×
Ohio63,3110.98×
New Jersey63,0111.18×
Virginia62,4611.22×
Washington52,2681.24×
Massachusetts50,6701.23×
Michigan50,4360.92×
Arizona42,2070.99×
Maryland40,6571.13×
Tennessee38,9540.93×
Colorado35,7491.08×
Indiana34,3990.9×
Missouri32,0580.95×
South Carolina30,4260.96×
Wisconsin29,5620.94×
Minnesota27,8280.93×
Louisiana27,1021×
Oregon26,6721.11×
Alabama22,6950.77×
Kentucky22,2840.85×
Connecticut21,1011×
Nevada20,2071×
Oklahoma19,6900.85×
Utah18,7281×
Iowa16,8980.98×
Kansas16,1580.98×
Arkansas16,0060.93×
Mississippi13,1440.76×
Washington, District of Columbia11,9831.9×
Hawaii11,8011.31×
New Mexico9,0100.86×
Idaho8,9840.85×
Nebraska8,7550.83×
Rhode Island6,4010.96×
New Hampshire6,3200.76×
Maine6,2480.83×
West Virginia5,6130.57×
Montana4,3130.74×
North Dakota4,2230.98×
Alaska4,1070.92×
Delaware3,8660.67×
South Dakota3,6950.76×
Vermont3,1480.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Signage audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
3D printing2.52×Technology & Electronics
Alaska1.54×Travel & Leisure
Minnesota1.56×Travel & Leisure
MK3.7×Music & Radio
Pillow1.87×Home & Garden
Fairy godmother5.77×Literature
Eurail16.57×Cars & Mobility
N1 road (South Africa)2.96×Travel & Leisure
Hipster6.81×Politics & Society
JDSU1.96×Business & Career
Vocal harmony2.9×Music & Radio
Parral, Chihuahua9.01×Travel & Leisure
Grinch2.38×Movies & TV
Governor of Michigan4.26×Politics & Society
Hog Hunting1.79×Sports
Monogram2.02×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Signage audience
TraitClusterScore
Quality AwarenessPREMIUM2.46
DIY MentalityTHRILL1.55
Convenience OrientationPREMIUM1.52
Need for SecurityCONSERVATISM1.42
Career OrientationPOWER1.38
PatriotismCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Signage
CountryShare
United States26.2%
Pakistan8.1%
United Kingdom5.8%

See Signage audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Signage have in United States?

Signage has an estimated audience of 2,098,278 people in United States, concentrated in California and Texas.

What is the gender split and age of Signage fans?

44.1% of Signage fans are female, 55.9% are male, with an average age of 42.2 years.

Which brands do Signage fans like most?

Signage fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.65×) over the country average.

Where do Signage fans live in United States?

Signage fans in United States are most concentrated in California (reach 396,327), Texas (reach 210,588), and New York (reach 172,215). These three regions account for the largest share of the active audience.

What other brands do Signage fans also like?

Beyond Signage itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.65×), The Historian (16.48×), and 3D printing (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Signage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.