Sitka Gear Audience in United States
Sitka Gear has an estimated audience of 1,174,842 people in United States. 10.6% are female, 89.4% are male, average age 37.0. Top regions: Texas, Virginia, Pennsylvania. Top brand affinities: Pro-Ject, Elsword, Natural rubber, Home equity, MK.
The average Sitka Gear fan in United States is 37.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Virginia, Pennsylvania. Top brand affinities include Pro-Ject, Elsword, Natural rubber, with strongest over-indexing on Pro-Ject (5.14× the country average). Demographically, the Sitka Gear audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Sitka Gear fans
| Metric | Value |
|---|---|
| Female | 10.6% |
| Male | 89.4% |
| Average age | 37.0 |
| Estimated audience size | 1,174,842 |
Audience persona
The typical Sitka Gear fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 50,263 | 0.5× |
| Virginia | 49,440 | 1.73× |
| Pennsylvania | 33,343 | 0.84× |
| Louisiana | 29,761 | 1.96× |
| Minnesota | 29,414 | 1.75× |
| Tennessee | 28,921 | 1.23× |
| Georgia | 28,452 | 0.79× |
| Wisconsin | 28,435 | 1.61× |
| Michigan | 27,508 | 0.9× |
| North Carolina | 26,262 | 0.74× |
| California | 23,873 | 0.18× |
| Illinois | 23,071 | 0.59× |
| Alabama | 22,728 | 1.38× |
| Missouri | 21,686 | 1.15× |
| Ohio | 20,776 | 0.57× |
| Florida | 19,833 | 0.25× |
| New York | 19,120 | 0.29× |
| Arkansas | 18,982 | 1.96× |
| Mississippi | 18,856 | 1.95× |
| Colorado | 14,862 | 0.8× |
| Washington | 14,651 | 0.62× |
| Oklahoma | 14,165 | 1.09× |
| Kentucky | 14,048 | 0.95× |
| Indiana | 13,451 | 0.63× |
| South Carolina | 12,113 | 0.69× |
| Montana | 11,819 | 3.63× |
| Oregon | 11,731 | 0.87× |
| Iowa | 11,717 | 1.21× |
| Kansas | 11,661 | 1.26× |
| Utah | 10,196 | 0.97× |
| Idaho | 9,633 | 1.63× |
| Maryland | 8,252 | 0.41× |
| Alaska | 6,842 | 2.72× |
| Arizona | 6,421 | 0.27× |
| West Virginia | 6,125 | 1.12× |
| Nebraska | 5,787 | 0.98× |
| South Dakota | 5,759 | 2.12× |
| New Jersey | 5,224 | 0.17× |
| North Dakota | 4,847 | 2.01× |
| Wyoming | 3,930 | 2.26× |
| Massachusetts | 3,709 | 0.16× |
| New Mexico | 2,916 | 0.49× |
| Nevada | 2,837 | 0.25× |
| Maine | 2,367 | 0.56× |
| Delaware | 2,133 | 0.66× |
| New Hampshire | 2,035 | 0.44× |
| Connecticut | 1,915 | 0.16× |
| Vermont | 1,770 | 0.86× |
| Hawaii | 1,234 | 0.24× |
| Washington, District of Columbia | 891 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 5.14× | Music & Radio |
| Elsword | 20× | Games |
| Natural rubber | 2.43× | Cars & Mobility |
| Home equity | 2.09× | Home & Garden |
| MK | 4.42× | Music & Radio |
| Urban Outfitters | 1.9× | Shopping |
| Tokyo Story | 20× | Movies & TV |
| Product design | 1.64× | Business & Career |
| Electrolyte | 3.52× | Health |
| Nasal cavity | 5.76× | Health |
| Hipster | 5.98× | Politics & Society |
| WESH | 2.88× | Movies & TV |
| Nebraska | 1.61× | Travel & Leisure |
| Historic site | 2.48× | Arts & Culture |
| JDSU | 1.7× | Business & Career |
| ABC 7 Chicago | 2.36× | Movies & TV |
| Voter registration | 2.61× | Politics & Society |
| Hog Hunting | 1.65× | Sports |
| Ken Griffey Jr. | 3.81× | Sports |
| Home staging | 2.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Sports Activity | POWER | 1.52 |
| Family Orientation | CONSERVATISM | 1.43 |
| Luxury Orientation | PREMIUM | 1.43 |
| Risk Appetite | THRILL | 1.36 |
| Career Orientation | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.0% |
| Canada | 2.1% |
| Germany | 1.7% |
See Sitka Gear audiences in other countries
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- EBay (75,427,823)
Frequently asked questions
How many fans does Sitka Gear have in United States?
Sitka Gear has an estimated audience of 1,174,842 people in United States, concentrated in Texas and Virginia.
What is the gender split and age of Sitka Gear fans?
10.6% of Sitka Gear fans are female, 89.4% are male, with an average age of 37.0 years.
Which brands do Sitka Gear fans like most?
Sitka Gear fans show strongest brand affinity for Pro-Ject (5.14×), Elsword (20×), and Natural rubber (2.43×) over the country average.
Where do Sitka Gear fans live in United States?
Sitka Gear fans in United States are most concentrated in Texas (reach 50,263), Virginia (reach 49,440), and Pennsylvania (reach 33,343). These three regions account for the largest share of the active audience.
What other brands do Sitka Gear fans also like?
Beyond Sitka Gear itself, the audience over-indexes on Elsword (20×), Natural rubber (2.43×), Home equity (2.09×), and MK (4.42×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sitka Gear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.