Small house movement Audience in United States
Small house movement has an estimated audience of 6,319,788 people in United States. 64.9% are female, 35.1% are male, average age 47.2. Top regions: Florida, Texas, North Carolina. Top brand affinities: Israel, Collectable, Natural rubber, Jeep Wagoneer, Pro-Ject.
The average Small house movement fan in United States is 47.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, North Carolina. Top brand affinities include Israel, Collectable, Natural rubber, with strongest over-indexing on Israel (3.45× the country average). Demographically, the Small house movement audience skews more female with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Small house movement fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 47.2 |
| Estimated audience size | 6,319,788 |
Audience persona
The typical Small house movement fan in United States is more female, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 181,326 | 0.42× |
| Texas | 180,285 | 0.33× |
| North Carolina | 175,442 | 0.92× |
| Ohio | 174,730 | 0.9× |
| Michigan | 173,942 | 1.05× |
| Wisconsin | 173,016 | 1.82× |
| California | 166,706 | 0.24× |
| Pennsylvania | 165,888 | 0.78× |
| Oregon | 161,294 | 2.23× |
| Virginia | 159,295 | 1.03× |
| New Jersey | 158,111 | 0.98× |
| Illinois | 155,593 | 0.74× |
| Minnesota | 154,583 | 1.71× |
| New York | 153,451 | 0.43× |
| Massachusetts | 152,997 | 1.23× |
| Washington | 149,351 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.45× | Travel & Leisure |
| Collectable | 1.62× | Kids & Family |
| Natural rubber | 1.96× | Cars & Mobility |
| Jeep Wagoneer | 5.29× | Cars & Mobility |
| Pro-Ject | 3.49× | Music & Radio |
| Bank account | 1.86× | Business & Career |
| Jingoism | 1.53× | Politics & Society |
| Nebraska Cornhuskers football | 2.3× | Sports |
| Jeep Grand Cherokee (WJ) | 3.16× | Cars & Mobility |
| Jesse Plemons | 1.64× | Movies & TV |
| JamBase | 5.12× | Music & Radio |
| Insulin index | 6.31× | Health |
| Hypertext | 2.7× | Technology & Electronics |
| N1 road (South Africa) | 1.84× | Travel & Leisure |
| Infiniti QX56 | 7.38× | Cars & Mobility |
| Strategic human resource planning | 3.63× | Business & Career |
| Home staging | 1.86× | Home & Garden |
| Acoustic music | 1.61× | Music & Radio |
| Layne Staley | 2.18× | Music & Radio |
| Kodiak, Alaska | 2.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.67 |
| Sustainability | BALANCE | 1.64 |
| Design Affinity | PREMIUM | 1.46 |
| Extroversion | THRILL | 1.4 |
| Sports Activity | POWER | 1.33 |
| Need for Security | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.3% |
| Canada | 6.2% |
| Australia | 5.3% |
See Small house movement audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Small house movement have in United States?
Small house movement has an estimated audience of 6,319,788 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Small house movement fans?
64.9% of Small house movement fans are female, 35.1% are male, with an average age of 47.2 years.
Which brands do Small house movement fans like most?
Small house movement fans show strongest brand affinity for Israel (3.45×), Collectable (1.62×), and Natural rubber (1.96×) over the country average.
Where do Small house movement fans live in United States?
Small house movement fans in United States are most concentrated in Florida (reach 181,326), Texas (reach 180,285), and North Carolina (reach 175,442). These three regions account for the largest share of the active audience.
What other brands do Small house movement fans also like?
Beyond Small house movement itself, the audience over-indexes on Collectable (1.62×), Natural rubber (1.96×), Jeep Wagoneer (5.29×), and Pro-Ject (3.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Small house movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.