Social environment Audience in United States

Social environment logo

Social environment has an estimated audience of 1,371,807 people in United States. 55.8% are female, 44.2% are male, average age 39.1. Top regions: California, Florida, Texas. Top brand affinities: Regional styles of Mexican music, Historic site, Nationality, Product design, Fairy godmother.

The average Social environment fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Regional styles of Mexican music, Historic site, Nationality, with strongest over-indexing on Regional styles of Mexican music (6.48× the country average). Demographically, the Social environment audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Social environment fans

Demographic split for Social environment audience in United States
MetricValue
Female55.8%
Male44.2%
Average age39.1
Estimated audience size1,371,807

Audience persona

The typical Social environment fan in United States is more female, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Social environment in United States
RegionReachAffinity
California155,1191.03×
Florida85,1540.92×
Texas82,0360.7×
New York81,0161.06×
Illinois33,5850.73×
Georgia33,5010.79×
North Carolina32,7520.79×
Pennsylvania30,4840.66×
Ohio27,5220.65×
Virginia26,9490.81×
Michigan26,8910.75×
Arizona25,7590.92×
New Jersey22,5990.65×
Maryland22,1910.94×
Indiana20,9140.83×
Washington20,9110.76×
Massachusetts20,0820.74×
Tennessee18,2060.66×
Alabama16,1240.84×
South Carolina14,6860.71×
Wisconsin14,6350.71×
Minnesota13,9780.71×
Missouri12,2590.55×
Louisiana12,1900.69×
Colorado11,7300.54×
Kentucky11,7220.68×
Oregon11,2910.72×
Connecticut10,5580.77×
Mississippi10,1020.89×
West Virginia8,9351.4×
Oklahoma8,1500.53×
New Mexico8,1281.18×
Nevada8,1020.61×
Utah7,9500.65×
Iowa7,8350.69×
Kansas7,7030.71×
Arkansas7,6920.68×
Alaska7,1332.43×
Hawaii6,8311.16×
Idaho6,6010.96×
Montana6,2181.63×
South Dakota6,1381.94×
North Dakota5,9762.12×
New Hampshire5,8901.09×
Wyoming5,7822.84×
Nebraska5,7670.84×
Rhode Island5,6871.3×
Maine5,6841.16×
Vermont5,5942.32×
Delaware5,0931.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social environment audience
BrandAffinityCategory
Regional styles of Mexican music6.48×Music & Radio
Historic site3.69×Arts & Culture
Nationality1.76×Politics & Society
Product design1.59×Business & Career
Fairy godmother5.35×Literature
Throne of Glass4.82×Literature
Kendra Scott1.91×Fashion & Accessoires
JDSU1.93×Business & Career
Governor of Michigan4.62×Politics & Society
Hibachi4.68×Food & Beverages
Stamp collecting2.76×Home & Garden
Saving1.69×Business & Career
Hipster5.51×Politics & Society
Mathcore4.51×Music & Radio
Vocal harmony2.47×Music & Radio
Solo climbing3.58×Sports
Goop2.8×Internet & Social Media
Pro-Ject2.11×Music & Radio
UK garage2.65×Music & Radio
Kento Yamazaki5.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social environment audience
TraitClusterScore
Quality AwarenessPREMIUM1.94
Urban LifestyleOPEN1.65
Career OrientationPOWER1.47
PatriotismCONSERVATISM1.46
Need for SecurityCONSERVATISM1.38
Family OrientationCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Social environment
CountryShare
United States17.3%
Brazil13.4%
France10.1%

See Social environment audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Social environment have in United States?

Social environment has an estimated audience of 1,371,807 people in United States, concentrated in California and Florida.

What is the gender split and age of Social environment fans?

55.8% of Social environment fans are female, 44.2% are male, with an average age of 39.1 years.

Which brands do Social environment fans like most?

Social environment fans show strongest brand affinity for Regional styles of Mexican music (6.48×), Historic site (3.69×), and Nationality (1.76×) over the country average.

Where do Social environment fans live in United States?

Social environment fans in United States are most concentrated in California (reach 155,119), Florida (reach 85,154), and Texas (reach 82,036). These three regions account for the largest share of the active audience.

What other brands do Social environment fans also like?

Beyond Social environment itself, the audience over-indexes on Historic site (3.69×), Nationality (1.76×), Product design (1.59×), and Fairy godmother (5.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social environment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.