Southwestern United States Audience in United States

Southwestern United States logo

Southwestern United States has an estimated audience of 3,764,522 people in United States. 55.7% are female, 44.3% are male, average age 39.8. Top regions: California, Texas, Arizona. Top brand affinities: Minnesota, Nebraska, Spinal muscular atrophy, JTV (Indonesia), Penn & Teller.

The average Southwestern United States fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Minnesota, Nebraska, Spinal muscular atrophy, with strongest over-indexing on Minnesota (2.38× the country average). Demographically, the Southwestern United States audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Tradition, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Southwestern United States fans

Demographic split for Southwestern United States audience in United States
MetricValue
Female55.7%
Male44.3%
Average age39.8
Estimated audience size3,764,522

Audience persona

The typical Southwestern United States fan in United States is more female, around 39.8 years old, with strong Tradition tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Southwestern United States in United States
RegionReachAffinity
California551,9291.33×
Texas407,1621.26×
Arizona237,4033.09×
Florida223,6950.88×
New York178,7230.85×
Illinois115,5990.92×
Georgia100,8250.87×
Pennsylvania94,8060.75×
Virginia93,5491.02×
North Carolina92,6600.82×
Colorado84,5301.42×
Washington80,0571.06×
Michigan76,0990.77×
Ohio75,0670.65×
Massachusetts69,6490.94×
New Mexico69,4493.68×
New Jersey68,8620.72×
Nevada67,2931.85×
Oklahoma63,9551.53×
Tennessee62,2690.82×
Indiana59,4930.87×
Utah55,9261.66×
Maryland53,4110.83×
Missouri52,9360.87×
Minnesota46,6100.86×
Oregon43,8651.02×
Wisconsin43,6430.77×
Louisiana43,3450.89×
South Carolina41,9790.74×
Alabama39,5400.75×
Kentucky35,8470.76×
Connecticut33,0710.88×
Arkansas27,7180.89×
Mississippi25,3500.82×
Kansas24,9060.84×
Iowa22,2330.72×
Idaho15,2370.81×
Nebraska14,6120.77×
West Virginia12,8780.73×
Washington, District of Columbia11,8021.04×
Hawaii11,3610.7×
New Hampshire11,2750.76×
Maine9,9200.74×
Montana8,7530.84×
Rhode Island8,3250.69×
South Dakota7,9480.91×
Alaska6,0240.75×
Delaware5,4480.52×
North Dakota5,3830.7×
Vermont5,0390.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southwestern United States audience
BrandAffinityCategory
Minnesota2.38×Travel & Leisure
Nebraska1.61×Travel & Leisure
Spinal muscular atrophy3.43×Health
JTV (Indonesia)1.94×
Penn & Teller2.44×Movies & TV
iZombie3.26×Movies & TV
Mackenzie Foy1.77×Fashion & Accessoires
Mad About You2.71×Movies & TV
Diane Sawyer1.83×Movies & TV
Toros de Tijuana5.23×Sports
Jumia2.81×Fashion & Accessoires
St Matthew Passion6.94×
Better Off Dead (film)1.68×Movies & TV
Cultural studies1.86×Business & Career
Stop Bullying2.48×Politics & Society
Shelby Foote1.8×Literature
Ext JS3.77×Technology & Electronics
Ixtapaluca2.25×Travel & Leisure
Totally Spies!1.57×Movies & TV
Barclays Center1.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southwestern United States audience
TraitClusterScore
TraditionCONSERVATISM1.23
Career OrientationPOWER1.18
ExtroversionTHRILL1.17
DIY MentalityTHRILL1.16
Urban LifestyleOPEN1.15
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Southwestern United States
CountryShare
United States60.6%
Mexico12.9%
Colombia6.3%

See Southwestern United States audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Southwestern United States have in United States?

Southwestern United States has an estimated audience of 3,764,522 people in United States, concentrated in California and Texas.

What is the gender split and age of Southwestern United States fans?

55.7% of Southwestern United States fans are female, 44.3% are male, with an average age of 39.8 years.

Which brands do Southwestern United States fans like most?

Southwestern United States fans show strongest brand affinity for Minnesota (2.38×), Nebraska (1.61×), and Spinal muscular atrophy (3.43×) over the country average.

Where do Southwestern United States fans live in United States?

Southwestern United States fans in United States are most concentrated in California (reach 551,929), Texas (reach 407,162), and Arizona (reach 237,403). These three regions account for the largest share of the active audience.

What other brands do Southwestern United States fans also like?

Beyond Southwestern United States itself, the audience over-indexes on Nebraska (1.61×), Spinal muscular atrophy (3.43×), JTV (Indonesia) (1.94×), and Penn & Teller (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southwestern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.