Spartan army Audience in United States

Spartan army logo

Spartan army has an estimated audience of 2,359,388 people in United States. 37.6% are female, 62.4% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Alaska, Minnesota, nbc chicago, Oliver Platt.

The average Spartan army fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Alaska, Minnesota, with strongest over-indexing on Home construction (1.57× the country average). Demographically, the Spartan army audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Spartan army fans

Demographic split for Spartan army audience in United States
MetricValue
Female37.6%
Male62.4%
Average age33.4
Estimated audience size2,359,388

Audience persona

The typical Spartan army fan in United States is more male, around 33.4 years old, with strong Sports Activity tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Spartan army in United States
RegionReachAffinity
California194,3550.75×
Texas141,4330.7×
Florida112,6140.71×
New York101,1540.77×
Illinois52,5550.67×
Pennsylvania51,5130.65×
North Carolina50,6570.71×
Georgia49,2980.68×
Virginia44,2590.77×
Ohio42,8360.59×
Michigan41,6950.68×
New Jersey39,6230.66×
Washington37,4280.79×
Arizona37,2170.77×
Maryland31,0850.77×
Tennessee29,7520.63×
Massachusetts29,1730.63×
Colorado25,1530.68×
Indiana24,6700.57×
South Carolina24,2650.68×
Missouri21,9010.58×
Minnesota21,8960.65×
Kentucky21,8940.74×
Oklahoma21,0750.8×
Connecticut20,6150.87×
Nevada20,4720.9×
Louisiana20,3700.67×
Alabama20,0770.61×
Mississippi18,8670.97×
Wisconsin18,8520.53×
Utah16,5960.79×
Oregon15,8170.58×
Iowa14,6340.75×
Kansas14,3870.77×
Arkansas14,3670.74×
Idaho13,3561.13×
West Virginia13,3511.22×
Alaska13,3232.64×
Hawaii12,7591.26×
Montana11,6141.77×
New Mexico11,6090.98×
South Dakota11,4642.1×
North Dakota11,1622.3×
New Hampshire11,0001.18×
Wyoming10,8003.09×
Nebraska10,7720.91×
Rhode Island10,6221.41×
Maine10,6161.26×
Vermont10,4482.52×
Delaware9,5131.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spartan army audience
BrandAffinityCategory
Home construction1.57×Home & Garden
Alaska1.6×Travel & Leisure
Minnesota1.51×Travel & Leisure
nbc chicago3.66×Movies & TV
Oliver Platt3.39×Movies & TV
Information technology consulting2.48×Technology & Electronics
Sailor1.74×Travel & Leisure
WESH1.67×Movies & TV
Google Analytics1.57×Internet & Social Media
Atkins diet1.58×Health
Dental hygienist1.86×Health
Julius Caesar (play)1.63×
Ulysses S. Grant1.53×Politics & Society
Chili con carne1.96×Food & Beverages
Portia de Rossi1.71×Movies & TV
Mackenzie Foy1.72×Fashion & Accessoires
Kingdom of Judah1.59×Politics & Society
Penn & Teller1.66×Movies & TV
James Beard3.2×Literature
Highland games1.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spartan army audience
TraitClusterScore
Sports ActivityPOWER1.31
Early Adopter MentalityPOWER1.23
ExtroversionTHRILL1.22
Healthy LifestyleBALANCE1.19
Luxury OrientationPREMIUM1.15
Risk AppetiteTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Spartan army
CountryShare
United States59.5%
Mexico5.3%
Spain4.4%

See Spartan army audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Spartan army have in United States?

Spartan army has an estimated audience of 2,359,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Spartan army fans?

37.6% of Spartan army fans are female, 62.4% are male, with an average age of 33.4 years.

Which brands do Spartan army fans like most?

Spartan army fans show strongest brand affinity for Home construction (1.57×), Alaska (1.6×), and Minnesota (1.51×) over the country average.

Where do Spartan army fans live in United States?

Spartan army fans in United States are most concentrated in California (reach 194,355), Texas (reach 141,433), and Florida (reach 112,614). These three regions account for the largest share of the active audience.

What other brands do Spartan army fans also like?

Beyond Spartan army itself, the audience over-indexes on Alaska (1.6×), Minnesota (1.51×), nbc chicago (3.66×), and Oliver Platt (3.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spartan army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.