Spencer Jones Audience in United States
Spencer Jones has an estimated audience of 715,246 people in United States. 40.9% are female, 59.1% are male, average age 35.1. Top brand affinities: Goop, Mathcore, Governor of Michigan, Elsword, Grinch.
Top brand affinities include Goop, Mathcore, Governor of Michigan, with strongest over-indexing on Goop (9.1× the country average). Demographically, the Spencer Jones audience skews more male with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Spencer Jones fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 35.1 |
| Estimated audience size | 715,246 |
Audience persona
The typical Spencer Jones fan in United States is more male, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 9.1× | Internet & Social Media |
| Mathcore | 13.56× | Music & Radio |
| Governor of Michigan | 11.95× | Politics & Society |
| Elsword | 25.43× | Games |
| Grinch | 5.88× | Movies & TV |
| Hipster | 13.8× | Politics & Society |
| Harlow | 15.32× | Travel & Leisure |
| Fairy godmother | 9.65× | Literature |
| Wok | 8.15× | Food & Beverages |
| Vocal harmony | 5.29× | Music & Radio |
| Historic site | 4.87× | Arts & Culture |
| Google Home | 7.38× | Technology & Electronics |
| No Escape (1994 film) | 12.82× | Movies & TV |
| La Jolla | 9.88× | Travel & Leisure |
| Hibachi | 8× | Food & Beverages |
| Guitarist (magazine) | 10.36× | Music & Radio |
| TV Fanatic | 9.33× | Movies & TV |
| El Paso County, Colorado | 10.92× | Travel & Leisure |
| headspace | 7.45× | Health |
| Grace Slick | 6.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.1 |
| Early Adopter Mentality | POWER | 1.08 |
| Social Media Usage | JOY | 1.07 |
| Extroversion | THRILL | 1.04 |
| Risk Appetite | THRILL | 0.95 |
| Family Orientation | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.5% |
| Canada | 4.2% |
| United Kingdom | 3.3% |
See Spencer Jones audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Spencer Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.