Sport venue Audience in United States

Sport venue logo

Sport venue has an estimated audience of 427,002 people in United States. 29.4% are female, 70.6% are male, average age 37.3. Top regions: Michigan, California, Texas. Top brand affinities: Minnesota, Home construction, Justice, Alaska, Litter box.

The average Sport venue fan in United States is 37.3 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Minnesota, Home construction, Justice, with strongest over-indexing on Minnesota (3.04× the country average). Demographically, the Sport venue audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Sport venue fans

Demographic split for Sport venue audience in United States
MetricValue
Female29.4%
Male70.6%
Average age37.3
Estimated audience size427,002

Audience persona

The typical Sport venue fan in United States is more male, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Sport venue in United States
RegionReachAffinity
Michigan178,74716.01×
California15,8760.34×
Texas11,6310.32×
Florida9,6090.33×
New York9,3110.39×
Georgia8,9550.68×
Virginia5,1380.49×
Ohio5,1000.39×
North Carolina4,9860.39×
Pennsylvania4,5870.32×
Kentucky4,5490.85×
Illinois4,4220.31×
Kansas3,6221.08×
Arizona3,5830.41×
Massachusetts3,2900.39×
New Jersey3,1570.29×
Indiana2,8980.37×
Colorado2,8600.42×
Missouri2,8070.41×
Maryland2,4350.33×
Minnesota2,3740.39×
Mississippi2,2800.65×
South Carolina2,0820.32×
Alabama2,0440.34×
West Virginia2,0391.03×
Louisiana2,0270.37×
Arkansas2,0250.58×
Wisconsin1,9930.31×
Oklahoma1,9810.42×
Tennessee1,9470.23×
Alaska1,8782.06×
Oregon1,8580.38×
Nevada1,7570.43×
Idaho1,7380.81×
Washington1,7210.2×
New Hampshire1,6801×
Hawaii1,6600.9×
Iowa1,6500.47×
Connecticut1,6430.38×
Montana1,6371.38×
New Mexico1,6370.76×
Rhode Island1,6221.19×
Maine1,6211.06×
South Dakota1,6161.64×
Utah1,6010.42×
North Dakota1,5741.79×
Wyoming1,5232.41×
Nebraska1,5190.71×
Vermont1,4731.96×
Delaware1,3411.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sport venue audience
BrandAffinityCategory
Minnesota3.04×Travel & Leisure
Home construction2.43×Home & Garden
Justice3.03×Politics & Society
Alaska1.65×Travel & Leisure
Litter box1.91×Pets & Animals
Bank account2.18×Business & Career
Panama3.21×Travel & Leisure
Nebraska2.35×Travel & Leisure
Julius Caesar (play)4.97×
3D printing1.7×Technology & Electronics
JTV (Indonesia)3.43×
N1 road (South Africa)2.55×Travel & Leisure
Mackenzie Foy4.64×Fashion & Accessoires
Penn & Teller4.83×Movies & TV
Sinaloa1.99×Travel & Leisure
Oliver Platt4.43×Movies & TV
Dental hygienist3.53×Health
Notre Dame Fighting Irish football2.37×Sports
Acoustic music2.12×Music & Radio
Graham Greene2.78×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sport venue audience
TraitClusterScore
Career OrientationPOWER2.4
Risk AppetiteTHRILL2.03
ExtroversionTHRILL1.98
Sports ActivityPOWER1.75
Luxury OrientationPREMIUM1.75
Convenience OrientationPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Sport venue
CountryShare
United States23.9%
Mexico12.4%
United Kingdom7.8%

See Sport venue audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sport venue have in United States?

Sport venue has an estimated audience of 427,002 people in United States, concentrated in Michigan and California.

What is the gender split and age of Sport venue fans?

29.4% of Sport venue fans are female, 70.6% are male, with an average age of 37.3 years.

Which brands do Sport venue fans like most?

Sport venue fans show strongest brand affinity for Minnesota (3.04×), Home construction (2.43×), and Justice (3.03×) over the country average.

Where do Sport venue fans live in United States?

Sport venue fans in United States are most concentrated in Michigan (reach 178,747), California (reach 15,876), and Texas (reach 11,631). These three regions account for the largest share of the active audience.

What other brands do Sport venue fans also like?

Beyond Sport venue itself, the audience over-indexes on Home construction (2.43×), Justice (3.03×), Alaska (1.65×), and Litter box (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sport venue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.