Sprain Audience in United States
Sprain has an estimated audience of 395,459 people in United States. 59.9% are female, 40.1% are male, average age 45.4. Top brand affinities: MK, Israel, Historic site, Governor of Michigan, Mothercare.
Top brand affinities include MK, Israel, Historic site, with strongest over-indexing on MK (4.57× the country average). Demographically, the Sprain audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Sprain fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 45.4 |
| Estimated audience size | 395,459 |
Audience persona
The typical Sprain fan in United States is more female, around 45.4 years old, with strong Luxury Orientation tendencies and a notable affinity for MK.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 4.57× | Music & Radio |
| Israel | 1.9× | Travel & Leisure |
| Historic site | 3.19× | Arts & Culture |
| Governor of Michigan | 5.19× | Politics & Society |
| Mothercare | 2.19× | Kids & Family |
| Highland games | 5.66× | Sports |
| Hipster | 5.91× | Politics & Society |
| Fairy godmother | 4.52× | Literature |
| Vocal harmony | 2.68× | Music & Radio |
| Goop | 3.01× | Internet & Social Media |
| Wok | 3.35× | Food & Beverages |
| Sub Zero (Official) | 4.94× | Literature |
| Hibachi | 3.81× | Food & Beverages |
| Grinch | 1.9× | Movies & TV |
| Cherish (group) | 5.06× | Music & Radio |
| Google Home | 2.86× | Technology & Electronics |
| headspace | 4.1× | Health |
| Home staging | 2.27× | Home & Garden |
| Jaws | 2.2× | Movies & TV |
| Elsword | 6.41× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.81 |
| Sustainability | BALANCE | 1.78 |
| Quality Awareness | PREMIUM | 1.68 |
| Design Affinity | PREMIUM | 1.63 |
| Urban Lifestyle | OPEN | 1.56 |
| Risk Appetite | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 31.0% |
| United States | 29.0% |
| Japan | 4.7% |
See Sprain audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sprain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.