A data profile of the people who buy, follow and care about Squidbillies in United States — modelled from more than twelve digital signal sources. Squidbillies has an estimated audience of 391,470 people in United States.
The average Squidbillies fan in United States is 32.0 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include The Cleveland Show, Gravity Falls, Melanie Lynskey, with strongest over-indexing on The Cleveland Show (120.4× the country average).
Demographically, the Squidbillies audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Squidbillies fan in United States is more male, around 32.0 years old, with strong Convenience Orientation tendencies and a notable affinity for The Cleveland Show.
The key figures that characterise the Squidbillies profile in United States.
25.3% are female, 74.7% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 32.0 |
| Estimated audience size | 391,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 36% | |
| 30-39 | 20% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Squidbillies audience comes from United States.
| Country | Share |
|---|---|
| United States | 89.7% |
| Canada | 2.2% |
| United Kingdom | 1.8% |
Where the Squidbillies audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~4K | 2.18× | |
| 02 | Kentucky | ~10K | 2.06× | |
| 03 | Alabama | ~10K | 2.01× | |
| 04 | Tennessee | ~10K | 1.94× | |
| 05 | Arkansas | ~6K | 1.90× | |
| 06 | Georgia | ~20K | 1.83× | |
| 07 | Mississippi | ~6K | 1.83× | |
| 08 | Oklahoma | ~7K | 1.65× | |
| 09 | Louisiana | ~7K | 1.44× | |
| 10 | North Carolina | ~20K | 1.36× | |
| 11 | South Carolina | ~8K | 1.34× | |
| 12 | Missouri | ~8K | 1.25× | |
| 13 | Ohio | ~10K | 1.22× | |
| 14 | Indiana | ~9K | 1.22× | |
| 15 | Kansas | ~3K | 1.11× | |
| 16 | Texas | ~30K | 1.06× | |
| 17 | New Mexico | ~2K | 1.00× | |
| 18 | Alaska | <1K | 0.95× | |
| 19 | Montana | <1K | 0.94× | |
| 20 | Iowa | ~3K | 0.93× | |
| 21 | Virginia | ~9K | 0.91× | |
| 22 | Nebraska | ~2K | 0.90× | |
| 23 | North Dakota | <1K | 0.89× | |
| 24 | Oregon | ~4K | 0.88× | |
| 25 | Nevada | ~3K | 0.87× | |
| 26 | South Dakota | <1K | 0.86× | |
| 27 | Michigan | ~9K | 0.85× | |
| 28 | Florida | ~20K | 0.84× | |
| 29 | Idaho | ~2K | 0.80× | |
| 30 | Vermont | <1K | 0.80× | |
| 31 | Arizona | ~6K | 0.79× | |
| 32 | Colorado | ~5K | 0.79× | |
| 33 | Maine | ~1K | 0.78× | |
| 34 | Delaware | <1K | 0.77× | |
| 35 | Pennsylvania | ~10K | 0.76× | |
| 36 | Illinois | ~10K | 0.76× | |
| 37 | Washington | ~6K | 0.76× | |
| 38 | Maryland | ~5K | 0.71× | |
| 39 | New Hampshire | ~1K | 0.71× | |
| 40 | Wisconsin | ~4K | 0.70× | |
| 41 | Rhode Island | <1K | 0.69× | |
| 42 | Hawaii | ~1K | 0.64× | |
| 43 | Minnesota | ~3K | 0.63× | |
| 44 | California | ~30K | 0.62× | |
| 45 | Utah | ~2K | 0.62× | |
| 46 | Washington, District of Columbia | <1K | 0.62× | |
| 47 | Connecticut | ~2K | 0.61× | |
| 48 | New York | ~10K | 0.56× | |
| 49 | Massachusetts | ~4K | 0.50× | |
| 50 | New Jersey | ~5K | 0.47× |
The strongest cross-interests of the Squidbillies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Cleveland Show | Movies & TV | 120.40× | ||
| 02 | Gravity Falls | Movies & TV | 77.10× | ||
| 03 | Melanie Lynskey | Movies & TV | 50.57× | ||
| 04 | The Legend of Korra | Movies & TV | 46.01× | ||
| 05 | Agents of S.H.I.E.L.D. | Movies & TV | 36.48× | ||
| 06 | Drain cleaner | Home & Garden | 29.49× | ||
| 07 | Adventure Time | Movies & TV | 26.25× | ||
| 08 | Steven Universe | Movies & TV | 20.54× | ||
| 09 | International education | Business & Career | 20.00× | ||
| 10 | Michael Gambon | Movies & TV | 20.00× | ||
| 11 | Black Panther (film) | Movies & TV | 14.59× | ||
| 12 | Scarlett Johansson | Movies & TV | 9.24× | ||
| 13 | Disneyland Paris | Travel & Leisure | 8.37× | ||
| 14 | Zootopia | Movies & TV | 8.36× | ||
| 15 | Rick and Morty | Movies & TV | 8.33× | ||
| 16 | Superhero fiction | Literature | 7.75× | ||
| 17 | Micro Center | Shopping | 7.44× | ||
| 18 | Pokémon | Games | 4.85× | ||
| 19 | Pizza Hut | Food & Beverages | 3.19× | ||
| 20 | Subway | Food & Beverages | 3.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.71× | |
| Individualism | JOY | 1.69× | |
| Pet Ownership | JOY | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Sports Activity | POWER | 0.71× | |
| Creativity | OPEN | 0.72× |
Squidbillies has an estimated audience of 391,470 people in United States, concentrated in Texas and California.
25.3% of Squidbillies fans are female, 74.7% are male, with an average age of 32.0 years.
Squidbillies fans show strongest brand affinity for The Cleveland Show (120.4×), Gravity Falls (77.1×), and Melanie Lynskey (50.57×) over the country average.
Squidbillies fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Squidbillies itself, the audience over-indexes on Gravity Falls (77.1×), Melanie Lynskey (50.57×), Adventure Time (26.25×), and The Legend of Korra (46.01×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Squidbillies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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