Rascasse Audience Intelligence

Star Wars: Galaxy of Heroes Audience in United States

A data profile of the people who buy, follow and care about Star Wars: Galaxy of Heroes in United States — modelled from more than twelve digital signal sources. Star Wars: Galaxy of Heroes has an estimated audience of 999,379 people in United States.

#161among Video game in United States#269among Video / Board Game in United States#496in Games

The average Star Wars: Galaxy of Heroes fan in United States is 30.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, North Carolina.

Top brand affinities include Doctor Stranger, Arrow, Fibromyalgia awareness, with strongest over-indexing on Doctor Stranger (37.31× the country average).

Demographically, the Star Wars: Galaxy of Heroes audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Wars: Galaxy of Heroes fan in United States is balanced, around 30.7 years old, with strong Patriotism tendencies and a notable affinity for Doctor Stranger.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Wars: Galaxy of Heroes profile in United States.

Audience size
999K
in United States
Gender
48.3%♀
51.7% male
Age
30.7
average years
Country rank
#23681
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Star Wars: Galaxy of Heroes fans

48.3% are female, 51.7% are male, average age 30.7.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Star Wars: Galaxy of Heroes audience in United States
MetricValue
Female48.3%
Male51.7%
Average age30.7
Estimated audience size999,379
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Star Wars: Galaxy of Heroes audience in United States
Age bracketShare%
16-1947%
20-2919%
30-3914%
40-4911%
50+9%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Star Wars: Galaxy of Heroes audience comes from United States.

Worldwide audience distribution share by country for Star Wars: Galaxy of Heroes
CountryShare
United States37.4%
Brazil9.1%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Wars: Galaxy of Heroes audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Wars: Galaxy of Heroes fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~50K1.73×
02New Mexico~8K1.60×
03Kentucky~20K1.54×
04Indiana~30K1.44×
05Nevada~10K1.44×
06Missouri~20K1.40×
07Idaho~7K1.39×
08Iowa~10K1.32×
09Utah~10K1.26×
10Oklahoma~10K1.24×
11Washington~20K1.19×
12Wisconsin~20K1.19×
13Kansas~9K1.17×
14Tennessee~20K1.13×
15South Dakota~3K1.13×
16Ohio~30K1.12×
17Arizona~20K1.09×
18Michigan~30K1.07×
19Maine~4K1.07×
20New Hampshire~4K1.03×
21Oregon~10K1.02×
22Colorado~20K1.00×
23Minnesota~10K0.99×
24West Virginia~4K0.98×
25South Carolina~10K0.97×
26North Dakota~2K0.95×
27Pennsylvania~30K0.94×
28Illinois~30K0.94×
29Maryland~20K0.94×
30Alaska~2K0.94×
31Alabama~10K0.93×
32Nebraska~5K0.93×
33Montana~3K0.93×
34Vermont~2K0.92×
35Virginia~20K0.91×
36Louisiana~10K0.90×
37Hawaii~4K0.89×
38Texas~70K0.88×
39Rhode Island~3K0.88×
40Delaware~2K0.87×
41Massachusetts~20K0.85×
42Arkansas~7K0.84×
43Washington, District of Columbia~2K0.84×
44Connecticut~8K0.83×
45Mississippi~7K0.81×
46Georgia~20K0.76×
47California~80K0.73×
48New Jersey~20K0.71×
49Florida~50K0.70×
50New York~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Star Wars: Galaxy of Heroes, United States
0.63×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Wars: Galaxy of Heroes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Wars: Galaxy of Heroes audience
#·InterestCategoryAffinity×
01Doctor StrangerMovies & TV37.31×
02Freddy vs. JasonMovies & TV24.63×
03Man of Steel (film)Movies & TV20.80×
04Birds of Prey (TV series)Movies & TV20.39×
0524 (TV series)Movies & TV20.00×
06Die HardMovies & TV20.00×
07House of Cards (U.S. TV series)Movies & TV20.00×
08Gotham (TV series)Movies & TV19.22×
09Fibromyalgia awarenessHealth17.24×
10Blade RunnerMovies & TV15.85×
11Diablo (series)Games12.12×
12Oscar IsaacMovies & TV11.91×
13NBA League PassSports11.45×
14ArrowMovies & TV10.68×
15Henry CavillMovies & TV9.85×
16Natalie PortmanMovies & TV9.41×
17Dylan O'BrienMovies & TV6.20×
18DC ComicsLiterature5.09×
19LegoKids & Family4.72×
20SupermanMovies & TV2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Wars: Galaxy of Heroes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Wars: Galaxy of Heroes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
SpiritualityBALANCE1.35×
Early Adopter MentalityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Wars: Galaxy of Heroes audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
Luxury OrientationPREMIUM0.62×
DIY MentalityTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Wars: Galaxy of Heroes have in United States?

Star Wars: Galaxy of Heroes has an estimated audience of 999,379 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Star Wars: Galaxy of Heroes fans?

48.3% of Star Wars: Galaxy of Heroes fans are female, 51.7% are male, with an average age of 30.7 years.

03

Which brands do Star Wars: Galaxy of Heroes fans like most?

Star Wars: Galaxy of Heroes fans show strongest brand affinity for Doctor Stranger (37.31×), Arrow (10.68×), and Fibromyalgia awareness (17.24×) over the country average.

04

Where do Star Wars: Galaxy of Heroes fans live in United States?

Star Wars: Galaxy of Heroes fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and North Carolina (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Star Wars: Galaxy of Heroes fans also like?

Beyond Star Wars: Galaxy of Heroes itself, the audience over-indexes on Arrow (10.68×), Fibromyalgia awareness (17.24×), 24 (TV series) (20×), and Die Hard (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Star Wars: Galaxy of Heroes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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