Star Wars: X-Wing Audience in United States

Star Wars: X-Wing logo

Star Wars: X-Wing has an estimated audience of 761,315 people in United States. 58.5% are female, 41.5% are male, average age 28.0. Top regions: California, Texas, Florida. Top brand affinities: Home staging, Coba, Dog breed, Daiwa, Hiroshima, Israel.

The average Star Wars: X-Wing fan in United States is 28.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home staging, Coba, Dog breed, with strongest over-indexing on Home staging (8.85× the country average). Demographically, the Star Wars: X-Wing audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Star Wars: X-Wing fans

Demographic split for Star Wars: X-Wing audience in United States
MetricValue
Female58.5%
Male41.5%
Average age28.0
Estimated audience size761,315

Audience persona

The typical Star Wars: X-Wing fan in United States is more female, around 28.0 years old, with strong Patriotism tendencies and a notable affinity for Home staging.

Top regions in United States

Top regions ranked by reach for Star Wars: X-Wing in United States
RegionReachAffinity
California93,3981.12×
Texas60,3590.92×
Florida44,6440.87×
New York29,0860.68×
Ohio23,7761.01×
Illinois22,9730.91×
Pennsylvania22,7050.89×
Georgia21,8740.93×
Washington21,5741.41×
Virginia19,5141.05×
North Carolina19,0420.83×
Arizona18,8161.21×
Michigan17,1440.86×
Indiana14,8321.07×
Colorado14,6791.22×
New Jersey14,5110.75×
Tennessee14,0100.92×
Missouri13,4901.1×
Massachusetts13,2480.88×
Utah11,8361.74×
Oregon11,6501.33×
Wisconsin11,3230.99×
Minnesota11,2271.03×
Oklahoma10,7201.27×
Maryland10,2460.78×
Kentucky8,9470.94×
Alabama8,9050.84×
South Carolina8,8090.77×
Nevada7,6931.04×
Kansas6,9251.15×
Iowa6,8601.09×
Connecticut6,1050.8×
Louisiana6,0560.62×
Arkansas5,9630.95×
Idaho5,5691.46×
Mississippi3,9480.63×
New Mexico3,7280.98×
Nebraska3,5510.93×
Hawaii3,5221.08×
New Hampshire3,2901.1×
Maine2,7221×
West Virginia2,6890.76×
Alaska2,6021.6×
Montana2,4811.17×
Washington, District of Columbia2,3481.03×
Rhode Island1,8150.75×
South Dakota1,7490.99×
North Dakota1,7031.09×
Vermont1,2750.95×
Delaware1,2190.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Wars: X-Wing audience
BrandAffinityCategory
Home staging8.85×Home & Garden
Coba56.89×Travel & Leisure
Dog breed1.66×Pets & Animals
Daiwa, Hiroshima66.98×Travel & Leisure
Israel2.58×Travel & Leisure
Vocal harmony5.53×Music & Radio
Jezebel (film)7.67×Movies & TV
Google Photos2.78×Technology & Electronics
Passaic County, New Jersey9.47×Travel & Leisure
Captain America (1990 film)4.02×Movies & TV
Personalised Gifts3.7×Home & Garden
Grinch3.27×Movies & TV
Nia Jax7.78×Sports
Wikia2.66×Internet & Social Media
Hog Hunting2.47×Sports
Wok4.48×Food & Beverages
Harmony Korine7.48×Movies & TV
Personality4.1×Business & Career
Berenstain Bears5.36×Literature
Jeep Grand Cherokee (WJ)4.06×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Wars: X-Wing audience
TraitClusterScore
PatriotismCONSERVATISM1.6
ExtroversionTHRILL1.56
Early Adopter MentalityPOWER1.45
LGBTQ+ IdentityOPEN1.39
Risk AppetiteTHRILL1.3
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Star Wars: X-Wing
CountryShare
United States45.3%
Brazil12.7%
Germany11.2%

See Star Wars: X-Wing audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Star Wars: X-Wing have in United States?

Star Wars: X-Wing has an estimated audience of 761,315 people in United States, concentrated in California and Texas.

What is the gender split and age of Star Wars: X-Wing fans?

58.5% of Star Wars: X-Wing fans are female, 41.5% are male, with an average age of 28.0 years.

Which brands do Star Wars: X-Wing fans like most?

Star Wars: X-Wing fans show strongest brand affinity for Home staging (8.85×), Coba (56.89×), and Dog breed (1.66×) over the country average.

Where do Star Wars: X-Wing fans live in United States?

Star Wars: X-Wing fans in United States are most concentrated in California (reach 93,398), Texas (reach 60,359), and Florida (reach 44,644). These three regions account for the largest share of the active audience.

What other brands do Star Wars: X-Wing fans also like?

Beyond Star Wars: X-Wing itself, the audience over-indexes on Coba (56.89×), Dog breed (1.66×), Daiwa, Hiroshima (66.98×), and Israel (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Wars: X-Wing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.