Stepfamily Audience in United States

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Stepfamily has an estimated audience of 2,262,149 people in United States. 67.5% are female, 32.5% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, headspace, Historic site.

The average Stepfamily fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (12.7× the country average). Demographically, the Stepfamily audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Stepfamily fans

Demographic split for Stepfamily audience in United States
MetricValue
Female67.5%
Male32.5%
Average age42.6
Estimated audience size2,262,149

Audience persona

The typical Stepfamily fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Stepfamily in United States
RegionReachAffinity
California205,0340.82×
Texas203,0911.04×
Florida127,9160.84×
New York103,1510.82×
Illinois68,3860.91×
North Carolina64,7980.95×
Georgia63,6300.91×
Virginia54,7160.99×
Ohio53,5650.77×
Pennsylvania53,3050.7×
Maryland47,4171.22×
New Jersey45,5500.79×
Michigan44,9710.76×
Indiana40,4190.98×
Washington40,2680.89×
Missouri35,7700.98×
Tennessee35,2990.78×
Arizona35,0780.76×
Arkansas30,8441.65×
Oklahoma28,5761.14×
Kentucky28,1230.99×
South Carolina27,8940.82×
Louisiana26,8080.92×
Mississippi25,5821.37×
Minnesota23,9800.74×
Massachusetts23,7340.53×
Alabama22,6850.72×
Oregon22,0420.85×
Wisconsin21,7270.64×
Colorado20,3530.57×
Utah20,1340.99×
Iowa15,2120.82×
Connecticut15,1910.67×
Kansas14,6300.82×
Nevada13,2760.61×
West Virginia11,3141.07×
Delaware10,7481.72×
Idaho9,7510.86×
Alaska9,0321.87×
Montana8,5301.36×
Nebraska8,5200.75×
New Mexico8,4750.75×
Maine8,3971.04×
Hawaii7,9840.82×
South Dakota7,7721.49×
North Dakota7,5671.63×
New Hampshire7,4580.84×
Washington, District of Columbia7,3731.08×
Wyoming7,3222.18×
Rhode Island7,2011×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stepfamily audience
BrandAffinityCategory
Goop12.7×Internet & Social Media
Governor of Michigan13.18×Politics & Society
Vocal harmony7.56×Music & Radio
headspace13.95×Health
Historic site6.2×Arts & Culture
Wok9.36×Food & Beverages
Grace Slick12.48×Music & Radio
Grinch5.6×Movies & TV
Hibachi10.51×Food & Beverages
Google Home8.44×Technology & Electronics
Fairy godmother9.6×Literature
Cherish (group)12.84×Music & Radio
No Escape (1994 film)12.77×Movies & TV
El Paso County, Colorado14.48×Travel & Leisure
Google Photos2.77×Technology & Electronics
Guitarist (magazine)12.73×Music & Radio
TV Fanatic11.34×Movies & TV
Hipster8.85×Politics & Society
Hamden, Connecticut16.72×Travel & Leisure
Mathcore7.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stepfamily audience
TraitClusterScore
ExtroversionTHRILL1.63
Urban LifestyleOPEN1.32
Community OrientationOPEN1.3
Family OrientationCONSERVATISM1.28
Social Media UsageJOY1.27
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Stepfamily
CountryShare
United States50.2%
France11.2%
United Kingdom4.7%

See Stepfamily audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Stepfamily have in United States?

Stepfamily has an estimated audience of 2,262,149 people in United States, concentrated in California and Texas.

What is the gender split and age of Stepfamily fans?

67.5% of Stepfamily fans are female, 32.5% are male, with an average age of 42.6 years.

Which brands do Stepfamily fans like most?

Stepfamily fans show strongest brand affinity for Goop (12.7×), Governor of Michigan (13.18×), and Vocal harmony (7.56×) over the country average.

Where do Stepfamily fans live in United States?

Stepfamily fans in United States are most concentrated in California (reach 205,034), Texas (reach 203,091), and Florida (reach 127,916). These three regions account for the largest share of the active audience.

What other brands do Stepfamily fans also like?

Beyond Stepfamily itself, the audience over-indexes on Governor of Michigan (13.18×), Vocal harmony (7.56×), headspace (13.95×), and Historic site (6.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stepfamily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.