Stereogum Audience in United States
Stereogum has an estimated audience of 1,157,553 people in United States. 46.3% are female, 53.7% are male, average age 40.9. Top regions: California, New York, Illinois. Top brand affinities: Israel, Goop, Grinch, Wok, Dog breed.
The average Stereogum fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Israel, Goop, Grinch, with strongest over-indexing on Israel (14.47× the country average). Demographically, the Stereogum audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of Stereogum fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 40.9 |
| Estimated audience size | 1,157,553 |
Audience persona
The typical Stereogum fan in United States is balanced, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 172,476 | 1.35× |
| New York | 120,472 | 1.86× |
| Illinois | 65,338 | 1.69× |
| Pennsylvania | 57,849 | 1.48× |
| North Carolina | 52,639 | 1.51× |
| Ohio | 48,385 | 1.36× |
| Texas | 47,015 | 0.47× |
| Oregon | 41,425 | 3.12× |
| Massachusetts | 41,109 | 1.8× |
| Michigan | 38,269 | 1.26× |
| Florida | 35,644 | 0.45× |
| New Jersey | 35,604 | 1.21× |
| Georgia | 32,037 | 0.9× |
| Virginia | 31,992 | 1.13× |
| Maryland | 30,626 | 1.54× |
| Wisconsin | 28,641 | 1.64× |
| Washington | 28,268 | 1.22× |
| Minnesota | 24,931 | 1.5× |
| Colorado | 23,748 | 1.3× |
| Missouri | 16,181 | 0.87× |
| Tennessee | 16,025 | 0.69× |
| Arizona | 13,487 | 0.57× |
| Indiana | 11,483 | 0.54× |
| Hawaii | 11,348 | 2.28× |
| Connecticut | 10,713 | 0.92× |
| Oklahoma | 10,660 | 0.83× |
| Kentucky | 10,041 | 0.69× |
| South Carolina | 10,018 | 0.58× |
| New Hampshire | 7,424 | 1.63× |
| Nevada | 7,408 | 0.66× |
| Washington, District of Columbia | 7,353 | 2.11× |
| Utah | 6,342 | 0.61× |
| Alabama | 6,105 | 0.38× |
| Maine | 5,435 | 1.31× |
| Louisiana | 4,953 | 0.33× |
| Arkansas | 4,949 | 0.52× |
| Montana | 4,595 | 1.43× |
| New Mexico | 4,589 | 0.79× |
| Iowa | 4,577 | 0.48× |
| Kansas | 4,362 | 0.48× |
| Idaho | 3,501 | 0.6× |
| Delaware | 2,834 | 0.89× |
| Rhode Island | 2,719 | 0.74× |
| Nebraska | 2,407 | 0.41× |
| West Virginia | 2,361 | 0.44× |
| Vermont | 1,994 | 0.98× |
| Mississippi | 1,656 | 0.17× |
| Alaska | 744 | 0.3× |
| Wyoming | 704 | 0.41× |
| South Dakota | 694 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 14.47× | Travel & Leisure |
| Goop | 10.61× | Internet & Social Media |
| Grinch | 6.01× | Movies & TV |
| Wok | 8.76× | Food & Beverages |
| Dog breed | 1.57× | Pets & Animals |
| Gift registry | 16.72× | Kids & Family |
| Whataburger | 2.14× | Food & Beverages |
| Vocal harmony | 5.22× | Music & Radio |
| Alaska | 1.89× | Travel & Leisure |
| Vickie Guerrero | 15.19× | Business & Career |
| Governor of Michigan | 7.45× | Politics & Society |
| Google Home | 6.43× | Technology & Electronics |
| No Escape (1994 film) | 11.19× | Movies & TV |
| JibJab | 5.72× | Internet & Social Media |
| 3D printing | 2.4× | Technology & Electronics |
| Grace Slick | 8.07× | Music & Radio |
| Guitarist (magazine) | 10.46× | Music & Radio |
| Scott Henderson | 39.57× | Music & Radio |
| headspace | 8.38× | Health |
| Palestine Polytechnic University | 17.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.52 |
| Family Orientation | CONSERVATISM | 1.27 |
| Tradition | CONSERVATISM | 1.26 |
| Convenience Orientation | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.2 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.4% |
| United Kingdom | 8.8% |
| Canada | 6.7% |
See Stereogum audiences in other countries
More Music & Radio audiences in United States
Frequently asked questions
How many fans does Stereogum have in United States?
Stereogum has an estimated audience of 1,157,553 people in United States, concentrated in California and New York.
What is the gender split and age of Stereogum fans?
46.3% of Stereogum fans are female, 53.7% are male, with an average age of 40.9 years.
Which brands do Stereogum fans like most?
Stereogum fans show strongest brand affinity for Israel (14.47×), Goop (10.61×), and Grinch (6.01×) over the country average.
Where do Stereogum fans live in United States?
Stereogum fans in United States are most concentrated in California (reach 172,476), New York (reach 120,472), and Illinois (reach 65,338). These three regions account for the largest share of the active audience.
What other brands do Stereogum fans also like?
Beyond Stereogum itself, the audience over-indexes on Goop (10.61×), Grinch (6.01×), Wok (8.76×), and Dog breed (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Stereogum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.