Rascasse Audience Intelligence

Steve-O Audience in United States

A data profile of the people who buy, follow and care about Steve-O in United States — modelled from more than twelve digital signal sources. Steve-O has an estimated audience of 1,243,911 people in United States.

#1414among Actor Actress or TV Star in United States#4309among Person in United States#3513in Movies & TV

The average Steve-O fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casey, Johnny Knoxville, Video games, with strongest over-indexing on Casey (4.26× the country average).

Demographically, the Steve-O audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steve-O fan in United States is more male, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for Casey.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steve-O profile in United States.

Audience size
1.2M
in United States
Gender
31.5%♀
68.5% male
Age
31.4
average years
Country rank
#20334
Person in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steve-O fans

31.5% are female, 68.5% are male, average age 31.4.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Steve-O audience in United States
MetricValue
Female31.5%
Male68.5%
Average age31.4
Estimated audience size1,243,911
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Steve-O audience in United States
Age bracketShare%
16-1935%
20-2928%
30-3920%
40-4912%
50+5%
Fig. 04

Worldwide distribution

51.9%

of the worldwide Steve-O audience comes from United States.

Worldwide audience distribution share by country for Steve-O
CountryShare
United States51.9%
United Kingdom6.8%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steve-O audience in United States is strongest.

Fig. 05

Top regions by affinity

Steve-O fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~8K1.58×
02Kentucky~20K1.28×
03Nebraska~7K1.25×
04Tennessee~30K1.24×
05South Dakota~3K1.19×
06Minnesota~20K1.16×
07Utah~10K1.15×
08Idaho~7K1.15×
09Maine~5K1.14×
10Vermont~2K1.14×
11Washington~30K1.13×
12New Hampshire~5K1.13×
13Pennsylvania~40K1.10×
14Ohio~40K1.10×
15New Mexico~6K1.08×
16Indiana~20K1.06×
17Wisconsin~20K1.06×
18Oklahoma~10K1.06×
19Iowa~10K1.06×
20Arkansas~10K1.06×
21Missouri~20K1.05×
22Montana~3K1.05×
23Arizona~20K1.02×
24Colorado~20K1.00×
25Oregon~10K1.00×
26North Dakota~2K0.99×
27Michigan~30K0.98×
28Alaska~2K0.98×
29California~100K0.97×
30Kansas~9K0.97×
31Nevada~10K0.95×
32Rhode Island~3K0.95×
33Illinois~30K0.92×
34Texas~90K0.89×
35Louisiana~10K0.89×
36Connecticut~10K0.89×
37Alabama~10K0.88×
38Mississippi~8K0.88×
39North Carolina~30K0.87×
40Massachusetts~20K0.86×
41Florida~60K0.84×
42Georgia~30K0.84×
43New York~50K0.83×
44Virginia~20K0.83×
45South Carolina~10K0.83×
46Delaware~3K0.81×
47New Jersey~20K0.80×
48Maryland~10K0.74×
49Hawaii~4K0.73×
50Washington, District of Columbia~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Steve-O, United States
0.69×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steve-O audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steve-O audience
#·InterestCategoryAffinity×
01Johnny KnoxvilleMovies & TV13.19×
02MrBeastInternet & Social Media5.84×
03CaseyMusic & Radio4.26×
04Haul truckCars & Mobility3.75×
05Millie Bobby BrownMovies & TV3.62×
06Georgie & Mandy's First MarriageMovies & TV3.47×
07TV game showsMovies & TV2.80×
08Little CaesarsFood & Beverages2.69×
09Creative CommonsTechnology & Electronics2.65×
10Ultimate Fighting ChampionshipSports2.58×
11Evolutionary psychologyHealth2.51×
12Mixed martial artsSports2.28×
13PeacemakerMovies & TV2.04×
14AutoZoneCars & Mobility1.99×
15Video gamesGames1.90×
16Pizza HutFood & Beverages1.83×
17Rock musicMusic & Radio1.71×
18Comedy moviesMovies & TV1.68×
19MoviesMovies & TV1.51×
20Pop musicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steve-O audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steve-O audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.33×
PatriotismCONSERVATISM1.25×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steve-O audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
Luxury OrientationPREMIUM0.59×
IndulgenceJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steve-O have in United States?

Steve-O has an estimated audience of 1,243,911 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steve-O fans?

31.5% of Steve-O fans are female, 68.5% are male, with an average age of 31.4 years.

03

Which brands do Steve-O fans like most?

Steve-O fans show strongest brand affinity for Casey (4.26×), Johnny Knoxville (13.19×), and Video games (1.9×) over the country average.

04

Where do Steve-O fans live in United States?

Steve-O fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Steve-O fans also like?

Beyond Steve-O itself, the audience over-indexes on Johnny Knoxville (13.19×), Video games (1.9×), Movies (1.51×), and Rock music (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Steve-O audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve-O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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