Rascasse Audience Intelligence

Stila Target Market in United States

A data profile of the people who buy, follow and care about Stila in United States — modelled from more than twelve digital signal sources. Stila has an estimated audience of 255,394 people in United States.

#82among Cosmetics in United States#5437among Brand in United States#502in Beauty & Wellness

The average Stila fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bath and Bodyworks, Kérastase, Wattpad, with strongest over-indexing on Bath and Bodyworks (15.55× the country average).

Demographically, the Stila audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stila fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Bath and Bodyworks.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stila profile in United States.

Audience size
255K
in United States
Gender
91.8%♀
8.2% male
Age
35.2
average years
Country rank
#52313
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stila

91.8% are female, 8.2% are male, average age 35.2.

Fig. 02

Gender split

91.8%
Female
8.2%
Male
Demographic split for Stila audience in United States
MetricValue
Female91.8%
Male8.2%
Average age35.2
Estimated audience size255,394
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Stila audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3923%
40-4920%
50+9%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Stila audience comes from United States.

Worldwide audience distribution share by country for Stila
CountryShare
United States37.3%
United Kingdom25.5%
Saudi Arabia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stila audience in United States is strongest.

Fig. 05

Top regions by affinity

Stila customers by region in United States
#RegionReachAffinity×
01California~40K1.41×
02New York~20K1.36×
03New Jersey~8K1.24×
04Washington~6K1.16×
05Illinois~10K1.15×
06Arizona~6K1.13×
07New Mexico~1K1.12×
08Massachusetts~6K1.10×
09Texas~20K1.08×
10Pennsylvania~9K1.08×
11Oregon~3K1.08×
12Minnesota~4K1.06×
13Colorado~4K1.05×
14New Hampshire~1K1.05×
15Virginia~6K1.04×
16Michigan~7K1.03×
17Connecticut~3K1.03×
18Nevada~3K1.03×
19Louisiana~3K1.01×
20Delaware<1K1.01×
21Tennessee~5K1.00×
22Maryland~4K1.00×
23Alabama~4K1.00×
24Alaska<1K1.00×
25Missouri~4K0.99×
26Utah~2K0.99×
27Rhode Island<1K0.99×
28North Dakota<1K0.98×
29Kentucky~3K0.97×
30Kansas~2K0.97×
31West Virginia~1K0.97×
32Montana<1K0.97×
33South Dakota<1K0.97×
34South Carolina~4K0.96×
35Oklahoma~3K0.96×
36Hawaii~1K0.96×
37Washington, District of Columbia<1K0.96×
38Vermont<1K0.96×
39Florida~20K0.95×
40North Carolina~7K0.94×
41Nebraska~1K0.94×
42Arkansas~2K0.93×
43Maine<1K0.93×
44Georgia~7K0.92×
45Iowa~2K0.92×
46Idaho~1K0.92×
47Wisconsin~3K0.91×
48Ohio~7K0.89×
49Mississippi~2K0.88×
50Indiana~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Stila, United States
0.86×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stila audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness51.84×
02KérastaseBeauty & Wellness31.15×
03Kate UptonFashion & Accessoires20.79×
04Alison BrieMovies & TV20.00×
05Taron EgertonMovies & TV20.00×
06Josh DuhamelFashion & Accessoires20.00×
07Erin AndrewsSports20.00×
08Rose LeslieMovies & TV20.00×
09WattpadInternet & Social Media18.94×
10Seth GreenMovies & TV17.36×
11Debbie HarryMusic & Radio17.34×
12Bath and BodyworksShopping15.55×
13BB creamBeauty & Wellness9.78×
14Kelly OsbourneMusic & Radio8.91×
15CliniqueBeauty & Wellness8.53×
16QVCMovies & TV7.48×
17MoisturizerHome & Garden4.38×
18Discount storesShopping4.22×
19Personal careHealth4.08×
20SephoraShopping3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stila audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.82×
Price SensitivityPREMIUM2.23×
Pet OwnershipJOY2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stila audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
TraditionCONSERVATISM0.78×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stila's target market in United States?

Stila's target market in United States covers an estimated 255,394 people, concentrated in California and Texas.

02

What is the gender split and age of Stila customers?

91.8% of the Stila audience are female, 8.2% are male, with an average age of 35.2 years.

03

Which brands do Stila fans like most?

Stila fans show strongest brand affinity for Bath and Bodyworks (15.55×), Kérastase (31.15×), and Wattpad (18.94×) over the country average.

04

Where do Stila fans live in United States?

Stila fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Stila fans also like?

Beyond Stila itself, the audience over-indexes on Kérastase (31.15×), Wattpad (18.94×), Alison Brie (20×), and Taron Egerton (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Stila audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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