Sullivan King Audience in United States
Sullivan King has an estimated audience of 105,530 people in United States. 52.6% are female, 47.4% are male, average age 35.2. Top brand affinities: Autism Awareness, Toyota Crown, Diabetes mellitus awareness, Merci (company), Resident Advisor.
Top brand affinities include Autism Awareness, Toyota Crown, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sullivan King audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Sullivan King fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 35.2 |
| Estimated audience size | 105,530 |
Audience persona
The typical Sullivan King fan in United States is balanced, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Toyota Crown | 44.97× | Cars & Mobility |
| Diabetes mellitus awareness | 12.48× | Health |
| Merci (company) | 112.02× | Food & Beverages |
| Resident Advisor | 35.44× | Music & Radio |
| Microblogging | 12.5× | Technology & Electronics |
| Singer-songwriter | 5.44× | Music & Radio |
| Horoscope | 11.46× | Health |
| Love's Travel Stops & Country Stores | 15.59× | Shopping |
| Income tax | 13.19× | Business & Career |
| Elle Macpherson | 33.38× | Fashion & Accessoires |
| Café Bustelo | 34.21× | Food & Beverages |
| Kia Sportage | 20× | Cars & Mobility |
| Property insurance | 16.82× | Home & Garden |
| Martin Garrix | 33.59× | Music & Radio |
| Electronic dance music | 5.71× | Music & Radio |
| Afrojack | 41.73× | Music & Radio |
| Livemusic | 4.03× | Music & Radio |
| Day trading | 8.88× | Business & Career |
| Charles, Prince of Wales | 18.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.04 |
| Early Adopter Mentality | POWER | 1.93 |
| Extroversion | THRILL | 1.83 |
| Luxury Orientation | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.3 |
| LGBTQ+ Identity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.2% |
| Canada | 7.6% |
| Germany | 4.9% |
See Sullivan King audiences in other countries
More EDM audiences in United States
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- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sullivan King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.