Rascasse Audience Intelligence

Sullivan King Audience in United States

A data profile of the people who buy, follow and care about Sullivan King in United States — modelled from more than twelve digital signal sources. Sullivan King has an estimated audience of 198,788 people in United States.

#58among EDM in United States#14791among Person in United States#8729in Music & Radio

The average Sullivan King fan in United States is 32.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toyota Crown, Elle Macpherson, Merci (company), with strongest over-indexing on Toyota Crown (54.1× the country average).

Demographically, the Sullivan King audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sullivan King fan in United States is balanced, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Toyota Crown.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sullivan King profile in United States.

Audience size
199K
in United States
Gender
48.2%♀
51.8% male
Age
32.1
average years
Country rank
#58805
Person in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sullivan King fans

48.2% are female, 51.8% are male, average age 32.1.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Sullivan King audience in United States
MetricValue
Female48.2%
Male51.8%
Average age32.1
Estimated audience size198,788
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Sullivan King audience in United States
Age bracketShare%
16-1940%
20-2925%
30-3911%
40-4911%
50+13%
Fig. 04

Worldwide distribution

73.3%

of the worldwide Sullivan King audience comes from United States.

Worldwide audience distribution share by country for Sullivan King
CountryShare
United States73.3%
Canada5.8%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sullivan King audience in United States is strongest.

Fig. 05

Top regions by affinity

Sullivan King fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~9K3.91×
02South Carolina~10K3.80×
03Colorado~8K2.17×
04Washington~9K1.87×
05Oregon~4K1.57×
06Florida~20K1.44×
07Oklahoma~4K1.40×
08Utah~3K1.40×
09California~30K1.27×
10Wisconsin~5K1.27×
11Texas~30K1.22×
12Arizona~5K1.10×
13Montana<1K1.07×
14Idaho~1K1.06×
15North Carolina~8K1.04×
16Michigan~6K1.00×
17New Mexico~1K0.97×
18Alaska<1K0.96×
19North Dakota<1K0.96×
20Vermont<1K0.96×
21Tennessee~5K0.94×
22South Dakota<1K0.94×
23Arkansas~2K0.93×
24Washington, District of Columbia<1K0.93×
25West Virginia~1K0.92×
26Rhode Island<1K0.92×
27Delaware<1K0.92×
28Nebraska~1K0.91×
29Hawaii<1K0.91×
30Maine<1K0.91×
31Minnesota~3K0.90×
32New Hampshire<1K0.90×
33Mississippi~2K0.89×
34Kansas~2K0.88×
35Ohio~6K0.87×
36Iowa~2K0.86×
37Illinois~7K0.85×
38Georgia~6K0.83×
39Virginia~5K0.83×
40Indiana~4K0.82×
41Louisiana~3K0.80×
42Kentucky~2K0.80×
43Connecticut~2K0.80×
44Missouri~3K0.79×
45Alabama~3K0.78×
46Maryland~3K0.76×
47Massachusetts~3K0.72×
48Pennsylvania~6K0.71×
49New York~9K0.67×
50New Jersey~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Sullivan King, United States
0.67×1.00×3.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sullivan King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sullivan King audience
#·InterestCategoryAffinity×
01Merci (company)Food & Beverages97.90×
02Elle MacphersonFashion & Accessoires56.60×
03Toyota CrownCars & Mobility54.10×
04AfrojackMusic & Radio52.86×
05Café BusteloFood & Beverages46.46×
06Disclosure (band)Music & Radio37.56×
07BerghainMusic & Radio36.74×
08Alan Walker (DJ)Music & Radio36.33×
09Excision (musician)Music & Radio30.47×
10Martin GarrixMusic & Radio30.25×
11Mars Attacks!Movies & TV27.15×
12Hayao MiyazakiMovies & TV22.98×
13Sundar PichaiBusiness & Career22.58×
14Resident AdvisorMusic & Radio22.07×
15TiëstoMusic & Radio17.70×
16Love's Travel Stops & Country StoresShopping14.11×
17Deep houseMusic & Radio12.93×
18Halloween Horror NightsMovies & TV10.50×
19Electronic dance musicMusic & Radio8.06×
20House musicMusic & Radio4.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sullivan King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sullivan King audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
ExtroversionTHRILL1.69×
Early Adopter MentalityPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sullivan King audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.45×
CreativityOPEN0.72×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sullivan King have in United States?

Sullivan King has an estimated audience of 198,788 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sullivan King fans?

48.2% of Sullivan King fans are female, 51.8% are male, with an average age of 32.1 years.

03

Which brands do Sullivan King fans like most?

Sullivan King fans show strongest brand affinity for Toyota Crown (54.1×), Elle Macpherson (56.6×), and Merci (company) (97.9×) over the country average.

04

Where do Sullivan King fans live in United States?

Sullivan King fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sullivan King fans also like?

Beyond Sullivan King itself, the audience over-indexes on Elle Macpherson (56.6×), Merci (company) (97.9×), Café Bustelo (46.46×), and Love's Travel Stops & Country Stores (14.11×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sullivan King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sullivan King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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