Swing (seat) Audience in United States

Swing (seat) logo

Swing (seat) has an estimated audience of 2,269,570 people in United States. 60.8% are female, 39.2% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, headspace, Historic site.

The average Swing (seat) fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Swing (seat) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Swing (seat) fans

Demographic split for Swing (seat) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age43.5
Estimated audience size2,269,570

Audience persona

The typical Swing (seat) fan in United States is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Swing (seat) in United States
RegionReachAffinity
California302,9961.21×
Texas246,2411.26×
Florida159,1081.04×
New York130,8821.03×
Georgia81,3011.16×
Illinois80,6061.07×
Pennsylvania78,2201.02×
North Carolina76,0851.11×
Ohio70,8051.01×
Michigan65,9191.11×
New Jersey61,8481.07×
Indiana60,4201.46×
Virginia59,6721.08×
Arizona57,1281.23×
Tennessee52,8471.16×
Washington50,4801.11×
Massachusetts42,0480.94×
Alabama40,8681.29×
Missouri35,6680.97×
South Carolina35,4901.04×
Maryland35,2830.9×
Kentucky33,8431.19×
Louisiana32,9471.13×
Colorado31,5450.88×
Wisconsin30,9840.91×
Minnesota30,3380.93×
Utah28,6751.41×
Oklahoma28,6451.14×
Arkansas24,4121.31×
Oregon22,3460.86×
Connecticut21,8470.96×
Mississippi20,1381.08×
Nevada20,0360.91×
Iowa18,1630.97×
Kansas18,0341.01×
West Virginia11,0191.04×
Idaho10,5900.93×
Nebraska9,8740.87×
New Mexico9,7840.86×
Hawaii7,8870.81×
New Hampshire7,8750.88×
Washington, District of Columbia7,3471.08×
Maine7,3090.9×
Rhode Island5,6920.79×
Delaware5,1840.83×
Montana4,3130.68×
South Dakota4,0040.76×
Alaska3,3770.7×
North Dakota3,3520.72×
Vermont2,6740.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swing (seat) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.67×Internet & Social Media
Governor of Michigan12.13×Politics & Society
headspace14.48×Health
Historic site6.59×Arts & Culture
Cherish (group)15.76×Music & Radio
Wok8.85×Food & Beverages
Vocal harmony6.11×Music & Radio
Staycation4.27×Home & Garden
Hibachi9.61×Food & Beverages
Google Home7.84×Technology & Electronics
Fairy godmother9.03×Literature
Grace Slick10.07×Music & Radio
Grinch3.94×Movies & TV
Kikar HaShabbat15.63×News
Nationality1.93×Politics & Society
Guitarist (magazine)10.33×Music & Radio
Hardik Pandya12.03×Sports
Ira Glass12.47×Music & Radio
Hipster6.8×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swing (seat) audience
TraitClusterScore
Quality AwarenessPREMIUM1.31
Family OrientationCONSERVATISM1.19
DIY MentalityTHRILL1.18
Luxury OrientationPREMIUM1.17
Price SensitivityPREMIUM1.15
Need for SecurityCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Swing (seat)
CountryShare
United States29.2%
Brazil23.3%
United Kingdom5.1%

See Swing (seat) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Swing (seat) have in United States?

Swing (seat) has an estimated audience of 2,269,570 people in United States, concentrated in California and Texas.

What is the gender split and age of Swing (seat) fans?

60.8% of Swing (seat) fans are female, 39.2% are male, with an average age of 43.5 years.

Which brands do Swing (seat) fans like most?

Swing (seat) fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.67×), and Governor of Michigan (12.13×) over the country average.

Where do Swing (seat) fans live in United States?

Swing (seat) fans in United States are most concentrated in California (reach 302,996), Texas (reach 246,241), and Florida (reach 159,108). These three regions account for the largest share of the active audience.

What other brands do Swing (seat) fans also like?

Beyond Swing (seat) itself, the audience over-indexes on Goop (10.67×), Governor of Michigan (12.13×), headspace (14.48×), and Historic site (6.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swing (seat). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.