Talking Points Memo Audience in United States

Talking Points Memo logo

Talking Points Memo has an estimated audience of 351,229 people in United States. 45.2% are female, 54.8% are male, average age 48.7. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Israel, Urban Outfitters.

The average Talking Points Memo fan in United States is 48.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Talking Points Memo audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Talking Points Memo fans

Demographic split for Talking Points Memo audience in United States
MetricValue
Female45.2%
Male54.8%
Average age48.7
Estimated audience size351,229

Audience persona

The typical Talking Points Memo fan in United States is balanced, around 48.7 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Talking Points Memo in United States
RegionReachAffinity
California42,0901.09×
New York27,2331.39×
Texas15,3650.51×
Washington14,9212.12×
Illinois13,7571.18×
Massachusetts12,4531.8×
Pennsylvania12,1791.03×
North Carolina11,4131.08×
Ohio9,9160.92×
Virginia9,7621.14×
Michigan9,4391.03×
Maryland8,4381.4×
New Jersey8,4180.94×
Florida8,0910.34×
Oregon8,0622×
Colorado7,6541.38×
Minnesota7,6481.52×
Georgia7,1490.66×
Wisconsin5,7051.08×
Arizona4,8130.67×
South Carolina4,3890.83×
Indiana4,0770.64×
Missouri3,8030.67×
Connecticut3,6651.04×
Iowa3,6181.25×
New Mexico3,4951.98×
Kentucky3,4160.78×
Washington, District of Columbia3,1693×
Maine2,7472.18×
Tennessee2,1230.3×
Alabama1,9600.4×
Louisiana1,8960.42×
Oklahoma1,7220.44×
Kansas1,6140.58×
New Hampshire1,4181.02×
Hawaii1,3970.93×
Mississippi1,3500.47×
Idaho1,2700.72×
Arkansas1,2630.44×
Rhode Island1,1981.07×
North Dakota1,1721.62×
Montana1,0721.1×
Vermont1,0611.72×
Utah1,0590.34×
Nebraska1,0150.58×
Nevada1,0010.29×
Delaware9520.98×
West Virginia9450.58×
Alaska5010.67×
South Dakota3190.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Talking Points Memo audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.86×Music & Radio
Google Home11.88×Technology & Electronics
Israel2.57×Travel & Leisure
Urban Outfitters2.24×Shopping
The Historian16.83×Literature
Natural rubber2.14×Cars & Mobility
Alaska1.53×Travel & Leisure
Enfamil5.83×Kids & Family
Eurail16.92×Cars & Mobility
Elsword12.27×Games
3D printing1.9×Technology & Electronics
Jeep Wagoneer4.2×Cars & Mobility
Solo climbing4.6×Sports
Home Bargains7.01×Shopping
Necktie3.01×Fashion & Accessoires
Parral, Chihuahua8.68×Travel & Leisure
JDSU1.71×Business & Career
Business English3.11×Business & Career
Home staging2.85×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Talking Points Memo audience
TraitClusterScore
SustainabilityBALANCE2.56
IndividualismJOY2.26
PatriotismCONSERVATISM2.15
Community OrientationOPEN1.76
Early Adopter MentalityPOWER1.7
SpiritualityBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Talking Points Memo
CountryShare
United States82.6%
China2.9%
United Kingdom2.7%

See Talking Points Memo audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Talking Points Memo have in United States?

Talking Points Memo has an estimated audience of 351,229 people in United States, concentrated in California and New York.

What is the gender split and age of Talking Points Memo fans?

45.2% of Talking Points Memo fans are female, 54.8% are male, with an average age of 48.7 years.

Which brands do Talking Points Memo fans like most?

Talking Points Memo fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.86×), and Google Home (11.88×) over the country average.

Where do Talking Points Memo fans live in United States?

Talking Points Memo fans in United States are most concentrated in California (reach 42,090), New York (reach 27,233), and Texas (reach 15,365). These three regions account for the largest share of the active audience.

What other brands do Talking Points Memo fans also like?

Beyond Talking Points Memo itself, the audience over-indexes on Mathcore (17.86×), Google Home (11.88×), Israel (2.57×), and Urban Outfitters (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Talking Points Memo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.