Taquito Audience in United States
Taquito has an estimated audience of 684,358 people in United States. 58.8% are female, 41.2% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Home construction, Panama, Justice, Buying and Selling Real Estate.
The average Taquito fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Home construction, Panama, with strongest over-indexing on Nationality (8.06× the country average). Demographically, the Taquito audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Taquito fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 35.2 |
| Estimated audience size | 684,358 |
Audience persona
The typical Taquito fan in United States is more female, around 35.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 98,303 | 1.31× |
| Texas | 67,639 | 1.15× |
| Florida | 44,934 | 0.97× |
| New York | 36,800 | 0.96× |
| Pennsylvania | 23,870 | 1.04× |
| North Carolina | 22,907 | 1.11× |
| Illinois | 22,305 | 0.98× |
| Georgia | 21,237 | 1.01× |
| Ohio | 20,858 | 0.99× |
| New Jersey | 18,327 | 1.05× |
| Michigan | 17,798 | 0.99× |
| Virginia | 17,191 | 1.03× |
| Washington | 16,635 | 1.21× |
| Arizona | 16,072 | 1.15× |
| Tennessee | 15,488 | 1.13× |
| Indiana | 13,977 | 1.12× |
| Massachusetts | 12,149 | 0.9× |
| Maryland | 11,952 | 1.02× |
| Missouri | 10,907 | 0.99× |
| South Carolina | 10,217 | 0.99× |
| Colorado | 10,040 | 0.93× |
| Wisconsin | 9,220 | 0.9× |
| Alabama | 9,165 | 0.96× |
| Kentucky | 8,961 | 1.04× |
| Oregon | 8,897 | 1.13× |
| Minnesota | 8,732 | 0.89× |
| Louisiana | 8,264 | 0.94× |
| Nevada | 7,967 | 1.2× |
| Oklahoma | 7,903 | 1.04× |
| Utah | 6,408 | 1.05× |
| Connecticut | 6,181 | 0.9× |
| Arkansas | 6,160 | 1.09× |
| Mississippi | 5,629 | 1× |
| Iowa | 5,468 | 0.97× |
| Kansas | 5,428 | 1.01× |
| New Mexico | 4,612 | 1.34× |
| Idaho | 3,653 | 1.06× |
| Nebraska | 3,337 | 0.97× |
| West Virginia | 3,047 | 0.96× |
| Hawaii | 2,837 | 0.96× |
| New Hampshire | 2,390 | 0.89× |
| Maine | 2,189 | 0.89× |
| Rhode Island | 1,797 | 0.82× |
| Montana | 1,737 | 0.92× |
| Delaware | 1,652 | 0.87× |
| Washington, District of Columbia | 1,568 | 0.76× |
| Alaska | 1,504 | 1.03× |
| South Dakota | 1,467 | 0.93× |
| North Dakota | 1,224 | 0.87× |
| Vermont | 937 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 8.06× | Politics & Society |
| Home construction | 1.6× | Home & Garden |
| Panama | 3.05× | Travel & Leisure |
| Justice | 1.89× | Politics & Society |
| Buying and Selling Real Estate | 4.7× | Home & Garden |
| JTV (Indonesia) | 2.96× | |
| Nurse education | 1.6× | Kids & Family |
| James Madison University | 5.48× | Business & Career |
| Mad About You | 5.41× | Movies & TV |
| Boystown | 11.61× | Travel & Leisure |
| Hatha Yoga Pradipika | 11.94× | Literature |
| Ext JS | 9.96× | Technology & Electronics |
| Penn & Teller | 2.83× | Movies & TV |
| San Pellegrino | 2.34× | Food & Beverages |
| Toros de Tijuana | 8.24× | Sports |
| Buying a House | 2.06× | Home & Garden |
| Roger Federer | 1.95× | Sports |
| MeatEater | 2.19× | Movies & TV |
| Magazine (band) | 1.83× | Music & Radio |
| Software widget | 4.24× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.44 |
| Extroversion | THRILL | 1.44 |
| Spirituality | BALANCE | 1.35 |
| Indulgence | JOY | 1.3 |
| Price Sensitivity | PREMIUM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 37.5% |
| United States | 33.0% |
| Colombia | 5.4% |
See Taquito audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Taquito have in United States?
Taquito has an estimated audience of 684,358 people in United States, concentrated in California and Texas.
What is the gender split and age of Taquito fans?
58.8% of Taquito fans are female, 41.2% are male, with an average age of 35.2 years.
Which brands do Taquito fans like most?
Taquito fans show strongest brand affinity for Nationality (8.06×), Home construction (1.6×), and Panama (3.05×) over the country average.
Where do Taquito fans live in United States?
Taquito fans in United States are most concentrated in California (reach 98,303), Texas (reach 67,639), and Florida (reach 44,934). These three regions account for the largest share of the active audience.
What other brands do Taquito fans also like?
Beyond Taquito itself, the audience over-indexes on Home construction (1.6×), Panama (3.05×), Justice (1.89×), and Buying and Selling Real Estate (4.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Taquito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.