Task & Purpose Audience in United States
Task & Purpose has an estimated audience of 1,375,711 people in United States. 23.0% are female, 77.0% are male, average age 38.9. Top regions: California, Virginia, Texas. Top brand affinities: nbc chicago, Alaska, Nebraska, Atkins diet, WESH.
The average Task & Purpose fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include nbc chicago, Alaska, Nebraska, with strongest over-indexing on nbc chicago (15.26× the country average). Demographically, the Task & Purpose audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Website / Newspaper / Magazine
Demographics of Task & Purpose fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 38.9 |
| Estimated audience size | 1,375,711 |
Audience persona
The typical Task & Purpose fan in United States is more male, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for nbc chicago.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 92,964 | 0.61× |
| Virginia | 89,273 | 2.66× |
| Texas | 85,031 | 0.72× |
| Florida | 69,675 | 0.75× |
| New York | 62,157 | 0.81× |
| Georgia | 55,522 | 1.31× |
| Washington | 53,659 | 1.94× |
| North Carolina | 52,082 | 1.26× |
| Illinois | 33,167 | 0.72× |
| Ohio | 29,813 | 0.7× |
| Maryland | 28,949 | 1.22× |
| Pennsylvania | 24,086 | 0.52× |
| Tennessee | 22,277 | 0.81× |
| Alabama | 21,679 | 1.13× |
| Colorado | 19,834 | 0.91× |
| New Jersey | 19,301 | 0.55× |
| Indiana | 18,670 | 0.74× |
| Michigan | 18,177 | 0.51× |
| Arizona | 17,643 | 0.63× |
| Oklahoma | 17,292 | 1.13× |
| South Carolina | 17,282 | 0.83× |
| Massachusetts | 17,262 | 0.64× |
| Minnesota | 15,654 | 0.79× |
| Missouri | 15,378 | 0.69× |
| Nevada | 14,580 | 1.1× |
| Louisiana | 14,442 | 0.81× |
| Wisconsin | 13,440 | 0.65× |
| Hawaii | 12,578 | 2.13× |
| Oregon | 12,306 | 0.78× |
| Washington, District of Columbia | 11,416 | 2.76× |
| Idaho | 11,162 | 1.62× |
| Kentucky | 10,758 | 0.62× |
| Kansas | 9,507 | 0.88× |
| Maine | 9,311 | 1.89× |
| Montana | 9,036 | 2.37× |
| Connecticut | 7,227 | 0.52× |
| Utah | 6,598 | 0.54× |
| Nebraska | 6,552 | 0.95× |
| Mississippi | 6,291 | 0.56× |
| New Mexico | 5,836 | 0.85× |
| West Virginia | 5,666 | 0.88× |
| Iowa | 5,382 | 0.47× |
| New Hampshire | 4,435 | 0.82× |
| Rhode Island | 4,132 | 0.94× |
| Alaska | 3,958 | 1.34× |
| Vermont | 3,843 | 1.59× |
| Arkansas | 3,658 | 0.32× |
| South Dakota | 2,919 | 0.92× |
| Delaware | 2,086 | 0.55× |
| Wyoming | 1,986 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 15.26× | Movies & TV |
| Alaska | 2.16× | Travel & Leisure |
| Nebraska | 1.77× | Travel & Leisure |
| Atkins diet | 2.67× | Health |
| WESH | 2.29× | Movies & TV |
| Winemaking | 2.04× | Food & Beverages |
| Sinaloa | 1.55× | Travel & Leisure |
| ABC 7 Chicago | 1.74× | Movies & TV |
| Enfamil | 2.62× | Kids & Family |
| Sailor | 1.78× | Travel & Leisure |
| Google Analytics | 1.55× | Internet & Social Media |
| WGN-TV | 1.56× | Movies & TV |
| WFTV | 1.59× | Movies & TV |
| Graham Greene (actor) | 1.55× | |
| ABC TV | 2.73× | Movies & TV |
| WSVN | 1.69× | Movies & TV |
| Harry Potter and the Goblet of Fire | 2.16× | Movies & TV |
| Mike Conley, Jr. | 1.8× | Sports |
| Jonathan Davis | 1.93× | Music & Radio |
| Al Ahly SC | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.67 |
| Individualism | JOY | 1.69 |
| Tradition | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.06 |
| Need for Security | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.9% |
| United Kingdom | 2.8% |
| Canada | 2.7% |
See Task & Purpose audiences in other countries
More Politics & Society audiences in United States
Frequently asked questions
How many fans does Task & Purpose have in United States?
Task & Purpose has an estimated audience of 1,375,711 people in United States, concentrated in California and Virginia.
What is the gender split and age of Task & Purpose fans?
23.0% of Task & Purpose fans are female, 77.0% are male, with an average age of 38.9 years.
Which brands do Task & Purpose fans like most?
Task & Purpose fans show strongest brand affinity for nbc chicago (15.26×), Alaska (2.16×), and Nebraska (1.77×) over the country average.
Where do Task & Purpose fans live in United States?
Task & Purpose fans in United States are most concentrated in California (reach 92,964), Virginia (reach 89,273), and Texas (reach 85,031). These three regions account for the largest share of the active audience.
What other brands do Task & Purpose fans also like?
Beyond Task & Purpose itself, the audience over-indexes on Alaska (2.16×), Nebraska (1.77×), Atkins diet (2.67×), and WESH (2.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Task & Purpose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.