Tears Audience in United States

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Tears has an estimated audience of 2,040,345 people in United States. 62.3% are female, 37.7% are male, average age 40.3. Top regions: Texas, Florida, California. Top brand affinities: Keene, New Hampshire, headspace, Google Home, Goop, Wok.

The average Tears fan in United States is 40.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Keene, New Hampshire, headspace, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Tears audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Tears fans

Demographic split for Tears audience in United States
MetricValue
Female62.3%
Male37.7%
Average age40.3
Estimated audience size2,040,345

Audience persona

The typical Tears fan in United States is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Tears in United States
RegionReachAffinity
Texas270,3611.54×
Florida209,1701.51×
California123,6250.55×
Tennessee99,9992.44×
North Carolina95,7301.56×
Georgia88,5811.41×
South Carolina86,5182.82×
New York75,3020.66×
Virginia74,9611.51×
Ohio66,8671.06×
Arizona64,3741.55×
Illinois62,9630.93×
Pennsylvania60,1420.88×
Michigan54,4631.02×
New Jersey48,6380.94×
Wisconsin45,6191.49×
Indiana43,1161.16×
Missouri38,5441.17×
Colorado38,4521.2×
Kentucky37,1411.45×
Washington33,1440.81×
Maryland30,6460.87×
Minnesota30,1161.03×
Alabama28,5661×
Louisiana28,0701.07×
Massachusetts27,3420.68×
Arkansas25,1091.49×
Oklahoma21,1320.93×
Kansas16,3021.01×
Iowa16,0010.95×
Mississippi15,3100.91×
Connecticut15,0920.74×
Oregon14,8850.64×
Nevada11,8170.6×
Utah11,8020.65×
Nebraska8,8400.86×
New Mexico7,2930.71×
West Virginia7,1050.75×
New Hampshire6,0700.75×
Hawaii5,5420.63×
Maine5,4710.75×
Idaho5,0760.5×
Delaware4,3160.77×
Washington, District of Columbia4,2900.7×
Rhode Island4,1650.64×
Montana3,8710.68×
South Dakota3,2110.68×
Alaska2,8730.66×
North Dakota2,8140.67×
Vermont1,9020.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tears audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace17.45×Health
Google Home10.3×Technology & Electronics
Goop8.42×Internet & Social Media
Wok9.41×Food & Beverages
Nationality3.04×Politics & Society
Cherish (group)15.48×Music & Radio
Hibachi10.3×Food & Beverages
Governor of Michigan9.62×Politics & Society
Grace Slick9.65×Music & Radio
Progressive rock2.22×Music & Radio
Fairy godmother7.1×Literature
Cryptic crossword14.02×Technology & Electronics
Kikar HaShabbat14.86×News
Ira Glass14.37×Music & Radio
Guitarist (magazine)8.73×Music & Radio
TV Fanatic7.93×Movies & TV
Parral, Chihuahua10.59×Travel & Leisure
Hipster6.71×Politics & Society
El Paso County, Colorado8.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tears audience
TraitClusterScore
Family OrientationCONSERVATISM1.2
SpiritualityBALANCE1.18
Need for SecurityCONSERVATISM1.15
Price SensitivityPREMIUM1.13
PatriotismCONSERVATISM1.11
Career OrientationPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Tears
CountryShare
United States26.0%
Mexico7.0%
Poland4.7%

See Tears audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Tears have in United States?

Tears has an estimated audience of 2,040,345 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Tears fans?

62.3% of Tears fans are female, 37.7% are male, with an average age of 40.3 years.

Which brands do Tears fans like most?

Tears fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (17.45×), and Google Home (10.3×) over the country average.

Where do Tears fans live in United States?

Tears fans in United States are most concentrated in Texas (reach 270,361), Florida (reach 209,170), and California (reach 123,625). These three regions account for the largest share of the active audience.

What other brands do Tears fans also like?

Beyond Tears itself, the audience over-indexes on headspace (17.45×), Google Home (10.3×), Goop (8.42×), and Wok (9.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.