Tennessee Walking Horse Audience in United States

Tennessee Walking Horse logo

Tennessee Walking Horse has an estimated audience of 445,001 people in United States. 58.3% are female, 41.7% are male, average age 46.8. Top regions: Texas, Tennessee, California. Top brand affinities: Mongolia, PSV Eindhoven, MSN, Staples (Canada), Sam Elliott.

The average Tennessee Walking Horse fan in United States is 46.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Tennessee, California. Top brand affinities include Mongolia, PSV Eindhoven, MSN, with strongest over-indexing on Mongolia (14.51× the country average). Demographically, the Tennessee Walking Horse audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Horse breed

Demographics of Tennessee Walking Horse fans

Demographic split for Tennessee Walking Horse audience in United States
MetricValue
Female58.3%
Male41.7%
Average age46.8
Estimated audience size445,001

Audience persona

The typical Tennessee Walking Horse fan in United States is more female, around 46.8 years old, with strong Pet Ownership tendencies and a notable affinity for Mongolia.

Top regions in United States

Top regions ranked by reach for Tennessee Walking Horse in United States
RegionReachAffinity
Texas37,2480.97×
Tennessee29,0523.25×
California22,0270.45×
Florida19,6030.65×
North Carolina15,5951.16×
Georgia15,3851.12×
Kentucky12,9072.31×
Ohio12,5790.92×
Alabama12,2471.97×
Michigan9,8340.85×
Pennsylvania9,8170.66×
Louisiana9,7051.69×
Virginia9,5290.88×
Illinois9,1210.62×
New York9,1060.37×
Missouri8,6771.21×
Indiana8,6581.06×
Mississippi8,5782.34×
South Carolina7,9861.19×
Washington7,7860.87×
Colorado6,5720.94×
Oklahoma6,5571.33×
Arizona6,2980.69×
Arkansas6,0361.65×
Wisconsin5,2370.78×
Oregon4,7920.94×
Minnesota4,6670.73×
Utah4,1341.04×
Maryland3,7820.49×
Kansas3,5351.01×
West Virginia3,4341.66×
Iowa3,3560.92×
Massachusetts3,2470.37×
Idaho3,2021.43×
New Jersey3,0010.27×
Nevada2,1720.5×
Montana2,1481.74×
Connecticut2,0550.46×
New Mexico1,5490.69×
Nebraska1,5310.69×
Maine1,4040.88×
New Hampshire1,2260.7×
South Dakota9690.94×
North Dakota8750.96×
Wyoming8731.32×
Alaska7510.79×
Hawaii7360.38×
Vermont6910.88×
Washington, District of Columbia6560.49×
Delaware5130.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tennessee Walking Horse audience
BrandAffinityCategory
Mongolia14.51×Travel & Leisure
PSV Eindhoven45.7×Sports
MSN4.78×News
Staples (Canada)5.66×Business & Career
Sam Elliott9.71×Movies & TV
Arabian horse15.06×Pets & Animals
Tractor Supply Company5.83×Shopping
Appaloosa27.1×Pets & Animals
Chuck Norris4.64×Movies & TV
Logging6.42×Technology & Electronics
Heartland (Canadian TV series)11.01×Movies & TV
Great Clips3.91×Beauty & Wellness
Show jumping11.38×Sports
Fox News Channel1.83×Movies & TV
Jane Fonda8.37×Movies & TV
LeAnn Rimes9.72×Music & Radio
Made in USA3.23×Business & Career
Google Flights3.05×Travel & Leisure
Livestock2.15×Pets & Animals
Catherine O'Hara3.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tennessee Walking Horse audience
TraitClusterScore
Pet OwnershipJOY1.85
PatriotismCONSERVATISM1.53
ExtroversionTHRILL1.32
Community OrientationOPEN1.27
SpiritualityBALANCE1.24
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Tennessee Walking Horse
CountryShare
United States68.5%
Germany8.9%
United Kingdom4.8%

See Tennessee Walking Horse audiences in other countries

More Horse breed audiences in United States

Frequently asked questions

How many fans does Tennessee Walking Horse have in United States?

Tennessee Walking Horse has an estimated audience of 445,001 people in United States, concentrated in Texas and Tennessee.

What is the gender split and age of Tennessee Walking Horse fans?

58.3% of Tennessee Walking Horse fans are female, 41.7% are male, with an average age of 46.8 years.

Which brands do Tennessee Walking Horse fans like most?

Tennessee Walking Horse fans show strongest brand affinity for Mongolia (14.51×), PSV Eindhoven (45.7×), and MSN (4.78×) over the country average.

Where do Tennessee Walking Horse fans live in United States?

Tennessee Walking Horse fans in United States are most concentrated in Texas (reach 37,248), Tennessee (reach 29,052), and California (reach 22,027). These three regions account for the largest share of the active audience.

What other brands do Tennessee Walking Horse fans also like?

Beyond Tennessee Walking Horse itself, the audience over-indexes on PSV Eindhoven (45.7×), MSN (4.78×), Staples (Canada) (5.66×), and Sam Elliott (9.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee Walking Horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.