Terminix Audience in United States

Terminix logo

Terminix has an estimated audience of 1,535,735 people in United States. 38.4% are female, 61.6% are male, average age 43.8. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Google Home, Halsey, Oregon.

The average Terminix fan in United States is 43.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Terminix audience skews more male with an average age of 43.8, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Terminix fans

Demographic split for Terminix audience in United States
MetricValue
Female38.4%
Male61.6%
Average age43.8
Estimated audience size1,535,735

Audience persona

The typical Terminix fan in United States is more male, around 43.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Terminix in United States
RegionReachAffinity
Texas172,9211.31×
California169,1361×
Florida168,2421.62×
North Carolina106,5922.31×
Georgia80,9891.71×
Pennsylvania67,4491.3×
Ohio65,4251.38×
South Carolina58,7452.54×
New York57,5230.67×
Illinois52,9281.03×
Tennessee51,9071.68×
Virginia43,9421.17×
New Jersey41,2751.06×
Louisiana39,1771.98×
Indiana37,5191.34×
Arkansas37,1922.94×
Maryland36,0101.36×
Alabama34,9081.63×
Kentucky32,5741.69×
Michigan31,7920.79×
Mississippi31,0842.46×
Massachusetts26,2160.87×
Oklahoma23,7331.39×
Missouri21,9560.89×
Arizona16,3550.52×
Connecticut15,1050.98×
Colorado14,2410.59×
Hawaii12,3481.87×
Washington12,3220.4×
Wisconsin10,8050.47×
Kansas9,4330.78×
West Virginia8,6401.21×
Nevada7,2240.49×
Oregon6,4150.36×
Minnesota6,0890.28×
Iowa6,0230.48×
Delaware5,5471.31×
Utah4,2460.31×
New Hampshire4,2430.7×
Rhode Island3,8220.78×
Washington, District of Columbia3,7690.82×
Nebraska3,1720.41×
New Mexico3,0580.4×
Idaho2,1620.28×
Maine2,0270.37×
Vermont9600.36×
Wyoming7410.33×
Montana4510.11×
South Dakota3340.09×
North Dakota3110.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Terminix audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵20×Movies & TV
Mathcore17.86×Music & Radio
Google Home11.9×Technology & Electronics
Halsey, Oregon15.25×Travel & Leisure
Lindy Hop12.41×Music & Radio
Electrolyte5.44×Health
The Historian16.83×Literature
Historic site4.2×Arts & Culture
Nebraska Cornhuskers7.73×Sports
Pillow1.75×Home & Garden
Eurail16.92×Cars & Mobility
Justice2.16×Politics & Society
Life of Pi6.75×Movies & TV
Governor of Michigan4.98×Politics & Society
Voter registration3.12×Politics & Society
JDSU1.98×Business & Career
Kona Grill6.71×Food & Beverages
Parral, Chihuahua8.99×Travel & Leisure
Kendra Scott1.77×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Terminix audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.13
Quality AwarenessPREMIUM3.03
Family OrientationCONSERVATISM2.33
Convenience OrientationPREMIUM1.94
Career OrientationPOWER1.91
DIY MentalityTHRILL1.78

Worldwide distribution

Worldwide audience distribution share by country for Terminix
CountryShare
United States87.9%
Canada1.3%
India1.0%

See Terminix audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Terminix have in United States?

Terminix has an estimated audience of 1,535,735 people in United States, concentrated in Texas and California.

What is the gender split and age of Terminix fans?

38.4% of Terminix fans are female, 61.6% are male, with an average age of 43.8 years.

Which brands do Terminix fans like most?

Terminix fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (20×), and Mathcore (17.86×) over the country average.

Where do Terminix fans live in United States?

Terminix fans in United States are most concentrated in Texas (reach 172,921), California (reach 169,136), and Florida (reach 168,242). These three regions account for the largest share of the active audience.

What other brands do Terminix fans also like?

Beyond Terminix itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Mathcore (17.86×), Google Home (11.9×), and Halsey, Oregon (15.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Terminix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.