Texas State University Audience in United States

Texas State University logo

Texas State University has an estimated audience of 1,033,596 people in United States. 56.9% are female, 43.1% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: Historic site, Vocal harmony, Nebraska, Goop, Grinch.

The average Texas State University fan in United States is 41.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, Vocal harmony, Nebraska, with strongest over-indexing on Historic site (15.18× the country average). Demographically, the Texas State University audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Texas State University fans

Demographic split for Texas State University audience in United States
MetricValue
Female56.9%
Male43.1%
Average age41.2
Estimated audience size1,033,596

Audience persona

The typical Texas State University fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Texas State University in United States
RegionReachAffinity
Texas775,19714.26×
California64,3190.57×
Florida40,1990.57×
Illinois27,1840.79×
New York26,5050.46×
Georgia25,2210.79×
Louisiana24,0171.8×
North Carolina21,3400.69×
Virginia19,6920.78×
Arizona18,5690.88×
Oklahoma18,5471.62×
Ohio17,4140.55×
Pennsylvania17,1040.49×
Tennessee16,9350.82×
Colorado16,1250.99×
Washington15,3590.74×
Michigan15,0680.56×
Missouri14,0880.85×
New Jersey12,3990.47×
Alabama11,8010.82×
Indiana11,4880.61×
Maryland11,4220.64×
Arkansas10,8931.28×
Mississippi10,7561.26×
Massachusetts10,3880.51×
South Carolina9,7400.63×
Kansas9,1381.12×
Minnesota8,9000.6×
Oregon8,4330.71×
Wisconsin8,1520.52×
Kentucky7,6430.59×
Iowa7,0750.83×
Nevada6,6930.67×
New Mexico6,5411.26×
Connecticut5,6830.55×
Utah5,6240.61×
Nebraska4,7760.92×
Idaho3,8940.75×
Hawaii3,3860.76×
Washington, District of Columbia2,7600.89×
West Virginia2,4870.52×
New Hampshire1,6930.42×
South Dakota1,6710.7×
Montana1,6690.58×
Maine1,4830.4×
Delaware1,3870.49×
Rhode Island1,3660.42×
North Dakota1,3330.63×
Wyoming1,2140.79×
Alaska1,0650.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas State University audience
BrandAffinityCategory
Historic site15.18×Arts & Culture
Vocal harmony10.46×Music & Radio
Nebraska6.14×Travel & Leisure
Goop11.23×Internet & Social Media
Grinch7.31×Movies & TV
Fairy godmother12.43×Literature
Governor of Michigan12.19×Politics & Society
Mathcore12.81×Music & Radio
Hibachi11.36×Food & Beverages
Hipster12.35×Politics & Society
Harlow13.3×Travel & Leisure
La Jolla10.29×Travel & Leisure
TV Fanatic10.95×Movies & TV
Google Home6.34×Technology & Electronics
Cherish (group)10.61×Music & Radio
Guitarist (magazine)10.62×Music & Radio
Wok6.08×Food & Beverages
Grace Slick7.83×Music & Radio
No Escape (1994 film)10.01×Movies & TV
headspace7.52×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas State University audience
TraitClusterScore
PatriotismCONSERVATISM2.03
Community OrientationOPEN1.39
DIY MentalityTHRILL1.24
ExtroversionTHRILL1.23
IndulgenceJOY1.22
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Texas State University
CountryShare
United States67.8%
Japan7.1%
India3.5%

See Texas State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Texas State University have in United States?

Texas State University has an estimated audience of 1,033,596 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas State University fans?

56.9% of Texas State University fans are female, 43.1% are male, with an average age of 41.2 years.

Which brands do Texas State University fans like most?

Texas State University fans show strongest brand affinity for Historic site (15.18×), Vocal harmony (10.46×), and Nebraska (6.14×) over the country average.

Where do Texas State University fans live in United States?

Texas State University fans in United States are most concentrated in Texas (reach 775,197), California (reach 64,319), and Florida (reach 40,199). These three regions account for the largest share of the active audience.

What other brands do Texas State University fans also like?

Beyond Texas State University itself, the audience over-indexes on Vocal harmony (10.46×), Nebraska (6.14×), Goop (11.23×), and Grinch (7.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.