The Art Institutes Audience in United States
The Art Institutes has an estimated audience of 347,212 people in United States. 55.6% are female, 44.4% are male, average age 35.5. Top regions: Illinois, California, Texas. Top brand affinities: Steampunk, Guy Fieri, REC TEC Grills, Cam Ward, Home equity.
The average The Art Institutes fan in United States is 35.5 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Steampunk, Guy Fieri, REC TEC Grills, with strongest over-indexing on Steampunk (12.5× the country average). Demographically, the The Art Institutes audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of The Art Institutes fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 35.5 |
| Estimated audience size | 347,212 |
Audience persona
The typical The Art Institutes fan in United States is more female, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Steampunk.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 63,181 | 5.46× |
| California | 41,731 | 1.09× |
| Texas | 28,315 | 0.95× |
| Florida | 19,704 | 0.84× |
| New York | 18,970 | 0.98× |
| Pennsylvania | 11,020 | 0.94× |
| North Carolina | 10,188 | 0.98× |
| Georgia | 9,953 | 0.93× |
| Virginia | 9,321 | 1.1× |
| Ohio | 8,763 | 0.82× |
| Michigan | 6,734 | 0.74× |
| Maryland | 6,485 | 1.09× |
| Washington | 6,439 | 0.92× |
| New Jersey | 6,052 | 0.69× |
| Massachusetts | 5,991 | 0.88× |
| Arizona | 5,938 | 0.84× |
| Indiana | 5,728 | 0.9× |
| Tennessee | 5,063 | 0.73× |
| Colorado | 5,045 | 0.92× |
| Wisconsin | 4,186 | 0.8× |
| Missouri | 3,939 | 0.7× |
| Oregon | 3,903 | 0.98× |
| Minnesota | 3,876 | 0.78× |
| South Carolina | 3,578 | 0.68× |
| Nevada | 3,163 | 0.94× |
| Alabama | 2,702 | 0.56× |
| Oklahoma | 2,647 | 0.69× |
| Kentucky | 2,512 | 0.58× |
| Louisiana | 2,322 | 0.52× |
| Connecticut | 2,244 | 0.64× |
| Kansas | 1,909 | 0.7× |
| Iowa | 1,812 | 0.63× |
| Utah | 1,763 | 0.57× |
| Mississippi | 1,741 | 0.61× |
| Arkansas | 1,740 | 0.61× |
| Washington, District of Columbia | 1,479 | 1.42× |
| Nebraska | 1,450 | 0.83× |
| New Mexico | 1,442 | 0.83× |
| New Hampshire | 1,332 | 0.97× |
| Idaho | 1,327 | 0.76× |
| Rhode Island | 1,287 | 1.16× |
| Hawaii | 1,268 | 0.85× |
| West Virginia | 1,258 | 0.78× |
| Montana | 1,172 | 1.22× |
| Maine | 1,143 | 0.92× |
| South Dakota | 1,080 | 1.35× |
| Alaska | 1,076 | 1.45× |
| Vermont | 984 | 1.61× |
| North Dakota | 976 | 1.37× |
| Delaware | 960 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 12.5× | Fashion & Accessoires |
| Guy Fieri | 6.08× | Movies & TV |
| REC TEC Grills | 25.35× | Sports |
| Cam Ward | 4.68× | Sports |
| Home equity | 2.12× | Home & Garden |
| Boracay | 9.25× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.5× | Sports |
| Home staging | 3.74× | Home & Garden |
| Zacky Vengeance | 20× | Music & Radio |
| JDSU | 1.91× | Business & Career |
| Bank account | 1.53× | Business & Career |
| Jorge Salinas | 10.16× | Movies & TV |
| Corona (band) | 3.42× | Music & Radio |
| Charlamagne Tha God | 5.64× | Movies & TV |
| UK garage | 3× | Music & Radio |
| Nipsey Hussle | 3.18× | Music & Radio |
| Voltron: Legendary Defender | 8.1× | Movies & TV |
| Kennesaw State University | 6.67× | Business & Career |
| Panama | 1.74× | Travel & Leisure |
| Urban horticulture | 1.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.77 |
| Urban Lifestyle | OPEN | 1.48 |
| Early Adopter Mentality | POWER | 1.48 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Design Affinity | PREMIUM | 1.36 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.7% |
| Japan | 0.6% |
| Italy | 0.3% |
See The Art Institutes audiences in other countries
More Business & Career audiences in United States
Frequently asked questions
How many fans does The Art Institutes have in United States?
The Art Institutes has an estimated audience of 347,212 people in United States, concentrated in Illinois and California.
What is the gender split and age of The Art Institutes fans?
55.6% of The Art Institutes fans are female, 44.4% are male, with an average age of 35.5 years.
Which brands do The Art Institutes fans like most?
The Art Institutes fans show strongest brand affinity for Steampunk (12.5×), Guy Fieri (6.08×), and REC TEC Grills (25.35×) over the country average.
Where do The Art Institutes fans live in United States?
The Art Institutes fans in United States are most concentrated in Illinois (reach 63,181), California (reach 41,731), and Texas (reach 28,315). These three regions account for the largest share of the active audience.
What other brands do The Art Institutes fans also like?
Beyond The Art Institutes itself, the audience over-indexes on Guy Fieri (6.08×), REC TEC Grills (25.35×), Cam Ward (4.68×), and Home equity (2.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Art Institutes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.