Rascasse Audience Intelligence

The Brick Target Market in United States

A data profile of the people who buy, follow and care about The Brick in United States — modelled from more than twelve digital signal sources. The Brick has an estimated audience of 619,156 people in United States.

#9among Furniture shop in United States#3323among Brand in United States#463in Shopping

The average The Brick fan in United States is 41.4 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, Florida, California.

Top brand affinities include Mabinogi (video game), Kany García, Real Canadian Superstore, with strongest over-indexing on Mabinogi (video game) (4389.56× the country average).

Demographically, the The Brick audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Brick fan in United States is more female, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Mabinogi (video game).

Category: Shopping · Type: Brand · Subtype: Furniture shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Brick profile in United States.

Audience size
619K
in United States
Gender
57.9%♀
42.1% male
Age
41.4
average years
Country rank
#32203
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Brick

57.9% are female, 42.1% are male, average age 41.4.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for The Brick audience in United States
MetricValue
Female57.9%
Male42.1%
Average age41.4
Estimated audience size619,156
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the The Brick audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

13.8%

of the worldwide The Brick audience comes from United States.

Worldwide audience distribution share by country for The Brick
CountryShare
Canada75.2%
United States13.8%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Brick audience in United States is strongest.

Fig. 05

Top regions by affinity

The Brick customers by region in United States
#RegionReachAffinity×
01Missouri~60K6.78×
02South Carolina~50K5.79×
03Utah~20K4.01×
04Kansas~20K3.42×
05New Jersey~40K2.85×
06Georgia~40K1.96×
07Kentucky~10K1.87×
08Florida~50K1.35×
09New York~40K1.17×
10Michigan~20K1.12×
11Washington~10K1.11×
12Wisconsin~10K1.08×
13New Hampshire~2K1.07×
14Delaware~2K1.07×
15Pennsylvania~20K1.06×
16Indiana~10K0.93×
17Alaska~1K0.80×
18California~50K0.79×
19Vermont<1K0.78×
20North Dakota<1K0.76×
21Massachusetts~9K0.75×
22South Dakota~1K0.75×
23Montana~1K0.72×
24Alabama~6K0.69×
25Arkansas~3K0.68×
26West Virginia~2K0.68×
27Maine~1K0.68×
28Rhode Island~1K0.68×
29Hawaii~2K0.67×
30Washington, District of Columbia~1K0.67×
31Iowa~3K0.64×
32Idaho~2K0.64×
33New Mexico~2K0.62×
34Mississippi~3K0.61×
35Nebraska~2K0.61×
36Ohio~10K0.60×
37Oregon~4K0.55×
38Oklahoma~3K0.51×
39Illinois~10K0.50×
40Minnesota~4K0.50×
41Louisiana~4K0.49×
42Connecticut~3K0.49×
43Nevada~3K0.49×
44North Carolina~8K0.47×
45Colorado~4K0.45×
46Virginia~6K0.44×
47Texas~20K0.43×
48Maryland~4K0.42×
49Tennessee~5K0.41×
50Arizona~4K0.37×
Fig. 06

Affinity by region

Affinity by region — The Brick, United States
0.37×1.00×6.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Brick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Brick audience
#·InterestCategoryAffinity×
01Mabinogi (video game)Games4389.56×
02Kany GarcíaMusic & Radio477.87×
03Harry Rosen Inc.Fashion & Accessoires215.68×
04La Maison SimonsFashion & Accessoires200.38×
05Heroes of Might and Magic IIGames169.53×
06Gelato ItalianoFood & Beverages157.36×
07Save-On-FoodsFood & Beverages152.59×
08Real Canadian SuperstoreShopping130.27×
09Joe FreshFashion & Accessoires78.08×
10Executive educationBusiness & Career71.71×
11UniEuroShopping71.26×
12Canadian TireCars & Mobility35.08×
13Blades of GloryMovies & TV33.48×
14NECTechnology & Electronics28.62×
15ZadarTravel & Leisure24.36×
16WE FashionFashion & Accessoires20.00×
17Toronto-Dominion BankBusiness & Career7.30×
18MarshallsFashion & Accessoires4.71×
19T.J.MaxxShopping4.13×
20Social networking serviceTechnology & Electronics3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Brick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Brick audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM21.58×
Design AffinityPREMIUM1.66×
Early Adopter MentalityPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Brick audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.06×
Pet OwnershipJOY1.10×
Career OrientationPOWER1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Brick's target market in United States?

The Brick's target market in United States covers an estimated 619,156 people, concentrated in Missouri and Florida.

02

What is the gender split and age of The Brick customers?

57.9% of the The Brick audience are female, 42.1% are male, with an average age of 41.4 years.

03

Which brands do The Brick fans like most?

The Brick fans show strongest brand affinity for Mabinogi (video game) (4389.56×), Kany García (477.87×), and Real Canadian Superstore (130.27×) over the country average.

04

Where do The Brick fans live in United States?

The Brick fans in United States are most concentrated in Missouri (reach ~60K), Florida (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Brick fans also like?

Beyond The Brick itself, the audience over-indexes on Kany García (477.87×), Real Canadian Superstore (130.27×), Executive education (71.71×), and Harry Rosen Inc. (215.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture shop audiences in United States

See The Brick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →