The Brick Audience in United States

The Brick logo

The Brick has an estimated audience of 587,994 people in United States. 57.9% are female, 42.1% are male, average age 41.4. Top regions: Missouri, Florida, South Carolina. Top brand affinities: Mabinogi (video game), Kany García, Real Canadian Superstore, Executive education, Harry Rosen Inc..

The average The Brick fan in United States is 41.4 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Florida, South Carolina. Top brand affinities include Mabinogi (video game), Kany García, Real Canadian Superstore, with strongest over-indexing on Mabinogi (video game) (4389.56× the country average). Demographically, the The Brick audience skews more female with an average age of 41.4, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Furniture shop

Demographics of The Brick fans

Demographic split for The Brick audience in United States
MetricValue
Female57.9%
Male42.1%
Average age41.4
Estimated audience size587,994

Audience persona

The typical The Brick fan in United States is more female, around 41.4 years old, with strong DIY Mentality tendencies and a notable affinity for Mabinogi (video game).

Top regions in United States

Top regions ranked by reach for The Brick in United States
RegionReachAffinity
Missouri71,8557.58×
Florida59,6961.5×
South Carolina55,7426.3×
New Jersey47,5093.18×
California43,7760.68×
New York43,2351.32×
Georgia40,7702.25×
Texas22,7680.45×
Pennsylvania22,5391.14×
Michigan18,4821.2×
Kansas17,2503.72×
Washington15,5441.32×
Kentucky13,8811.88×
Ohio11,7790.65×
Indiana10,7961.01×
Wisconsin10,5331.19×
Illinois9,4180.48×
Massachusetts8,8350.76×
North Carolina8,0980.46×
Virginia6,0280.42×
Alabama5,7600.7×
Utah5,2781×
Minnesota3,5880.43×
Tennessee3,4060.29×
Colorado3,3860.37×
Arkansas3,1960.66×
Maryland3,1960.32×
Oregon3,0410.45×
Arizona2,7940.23×
Iowa2,7760.57×
New Hampshire2,6161.13×
Oklahoma2,2840.35×
Delaware1,8951.17×
Connecticut1,7700.3×
Louisiana1,5520.2×
Idaho1,2150.41×
Washington, District of Columbia1,1710.66×
Nebraska1,0910.37×
Nevada1,0810.19×
Maine9400.45×
Mississippi9050.19×
Montana6730.41×
Rhode Island6720.36×
South Dakota6490.48×
West Virginia5870.21×
New Mexico5280.18×
Vermont4660.45×
Hawaii4630.18×
North Dakota4460.37×
Alaska2840.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Brick audience
BrandAffinityCategory
Mabinogi (video game)4389.56×Games
Kany García477.87×Music & Radio
Real Canadian Superstore130.27×Shopping
Executive education71.71×Business & Career
Harry Rosen Inc.215.68×Fashion & Accessoires
Save-On-Foods152.59×Food & Beverages
Gelato Italiano157.36×Food & Beverages
La Maison Simons200.38×Fashion & Accessoires
Canadian Tire35.08×Cars & Mobility
Heroes of Might and Magic II169.53×Games
Zadar24.36×Travel & Leisure
Joe Fresh78.08×Fashion & Accessoires
Blades of Glory33.48×Movies & TV
Marshalls4.71×Fashion & Accessoires
Toronto-Dominion Bank7.3×Business & Career
T.J.Maxx4.13×Shopping
Social networking service3.12×Technology & Electronics
NEC28.62×Technology & Electronics
Tropical Smoothie Cafe7.09×Food & Beverages
Saskatchewan20.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Brick audience
TraitClusterScore
DIY MentalityTHRILL2.29
Luxury OrientationPREMIUM2.27
Sports ActivityPOWER2.11
TravellingTHRILL2.06
LGBTQ+ IdentityOPEN2
SustainabilityBALANCE1.82

Worldwide distribution

Worldwide audience distribution share by country for The Brick
CountryShare
Canada75.9%
United States13.1%
United Kingdom1.4%

See The Brick audiences in other countries

More Furniture shop audiences in United States

Frequently asked questions

How many fans does The Brick have in United States?

The Brick has an estimated audience of 587,994 people in United States, concentrated in Missouri and Florida.

What is the gender split and age of The Brick fans?

57.9% of The Brick fans are female, 42.1% are male, with an average age of 41.4 years.

Which brands do The Brick fans like most?

The Brick fans show strongest brand affinity for Mabinogi (video game) (4389.56×), Kany García (477.87×), and Real Canadian Superstore (130.27×) over the country average.

Where do The Brick fans live in United States?

The Brick fans in United States are most concentrated in Missouri (reach 71,855), Florida (reach 59,696), and South Carolina (reach 55,742). These three regions account for the largest share of the active audience.

What other brands do The Brick fans also like?

Beyond The Brick itself, the audience over-indexes on Kany García (477.87×), Real Canadian Superstore (130.27×), Executive education (71.71×), and Harry Rosen Inc. (215.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.