Rascasse Audience Intelligence

The Bridges of Madison County (film) Audience in United States

A data profile of the people who buy, follow and care about The Bridges of Madison County (film) in United States — modelled from more than twelve digital signal sources. The Bridges of Madison County (film) has an estimated audience of 399,535 people in United States.

#3693among Movie / TV Show / Series in United States#7658in Movies & TV

The average The Bridges of Madison County (film) fan in United States is 52.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christopher Lloyd, Kelly Osbourne, FedEx, with strongest over-indexing on Christopher Lloyd (71.03× the country average).

Demographically, the The Bridges of Madison County (film) audience skews more female with an average age of 52.5, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Bridges of Madison County (film) fan in United States is more female, around 52.5 years old, with strong Family Orientation tendencies and a notable affinity for Christopher Lloyd.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Bridges of Madison County (film) profile in United States.

Audience size
400K
in United States
Gender
55.5%♀
44.5% male
Age
52.5
average years
Country rank
#41640
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Bridges of Madison County (film) viewers

55.5% are female, 44.5% are male, average age 52.5.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for The Bridges of Madison County (film) audience in United States
MetricValue
Female55.5%
Male44.5%
Average age52.5
Estimated audience size399,535
Fig. 03

Age distribution

Ø 52.5
average years
Age distribution of the The Bridges of Madison County (film) audience in United States
Age bracketShare%
16-198%
20-293%
30-394%
40-4919%
50+67%
Fig. 04

Worldwide distribution

11.0%

of the worldwide The Bridges of Madison County (film) audience comes from United States.

Worldwide audience distribution share by country for The Bridges of Madison County (film)
CountryShare
Taiwan24.1%
United States11.0%
Hong Kong6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Bridges of Madison County (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Bridges of Madison County (film) fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K5.47×
02Nebraska~4K1.92×
03Vermont<1K1.37×
04Minnesota~7K1.23×
05Kansas~4K1.22×
06Missouri~8K1.21×
07New Hampshire~2K1.15×
08Montana~1K1.09×
09South Dakota<1K1.07×
10Wisconsin~6K1.06×
11Maine~1K1.03×
12Kentucky~5K1.01×
13Arkansas~3K1.01×
14Illinois~10K0.96×
15Idaho~2K0.93×
16Washington, District of Columbia~1K0.93×
17Indiana~7K0.92×
18Oklahoma~4K0.92×
19Connecticut~4K0.92×
20New Mexico~2K0.92×
21West Virginia~2K0.92×
22Massachusetts~7K0.91×
23Colorado~6K0.91×
24Oregon~4K0.91×
25New York~20K0.90×
26Tennessee~7K0.90×
27Alaska<1K0.90×
28Virginia~8K0.89×
29Washington~7K0.87×
30North Dakota<1K0.87×
31Alabama~5K0.86×
32Ohio~10K0.85×
33Mississippi~3K0.85×
34Rhode Island~1K0.85×
35Delaware<1K0.85×
36North Carolina~10K0.82×
37New Jersey~8K0.81×
38Michigan~8K0.80×
39Pennsylvania~10K0.79×
40South Carolina~5K0.79×
41California~30K0.77×
42Georgia~9K0.77×
43Utah~3K0.77×
44Hawaii~1K0.77×
45Florida~20K0.75×
46Louisiana~4K0.75×
47Maryland~5K0.74×
48Arizona~6K0.73×
49Nevada~3K0.71×
50Texas~20K0.70×
Fig. 06

Affinity by region

Affinity by region — The Bridges of Madison County (film), United States
0.70×1.00×5.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Bridges of Madison County (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Bridges of Madison County (film) audience
#·InterestCategoryAffinity×
01Christopher LloydMovies & TV71.03×
02Hrithik RoshanMovies & TV34.97×
03Blondie (band)Music & Radio28.74×
04Kelly OsbourneMusic & Radio20.00×
05Miles TellerMovies & TV20.00×
06Richard HarrisMovies & TV20.00×
07Elderly careHealth16.53×
08Real Time with Bill MaherMovies & TV16.01×
09Cracker Barrel Old Country StoreFood & Beverages15.08×
10Emma ThompsonMovies & TV15.08×
11William ShatnerMovies & TV14.38×
12Mission: ImpossibleMovies & TV12.56×
13ExxonMobilCars & Mobility12.49×
14FedExBusiness & Career10.41×
15LotteryGames7.31×
16Diane KeatonMovies & TV6.67×
17Tom CruiseMovies & TV6.27×
18RedditInternet & Social Media5.73×
19Movie theaterMovies & TV4.88×
20PinterestInternet & Social Media2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Bridges of Madison County (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Bridges of Madison County (film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.90×
SpiritualityBALANCE2.44×
PatriotismCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Bridges of Madison County (film) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
DIY MentalityTHRILL0.69×
ExtroversionTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Bridges of Madison County (film) have in United States?

The Bridges of Madison County (film) has an estimated audience of 399,535 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Bridges of Madison County (film) viewers?

55.5% of The Bridges of Madison County (film) fans are female, 44.5% are male, with an average age of 52.5 years.

03

Which brands do The Bridges of Madison County (film) fans like most?

The Bridges of Madison County (film) fans show strongest brand affinity for Christopher Lloyd (71.03×), Kelly Osbourne (20×), and FedEx (10.41×) over the country average.

04

Where do The Bridges of Madison County (film) fans live in United States?

The Bridges of Madison County (film) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Bridges of Madison County (film) fans also like?

Beyond The Bridges of Madison County (film) itself, the audience over-indexes on Kelly Osbourne (20×), FedEx (10.41×), Cracker Barrel Old Country Store (15.08×), and Blondie (band) (28.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Bridges of Madison County (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bridges of Madison County (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →