The Butler Audience in United States

The Butler logo

The Butler has an estimated audience of 626,127 people in United States. 35.8% are female, 64.2% are male, average age 49.9. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Whataburger, Google Photos, Collectable, Ricky Stenhouse, Jr..

The average The Butler fan in United States is 49.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Whataburger, Google Photos, with strongest over-indexing on Lulu 黃路梓茵 (14.34× the country average). Demographically, the The Butler audience skews more male with an average age of 49.9, and over-indexes on personality traits such as LGBTQ+ Identity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of The Butler fans

Demographic split for The Butler audience in United States
MetricValue
Female35.8%
Male64.2%
Average age49.9
Estimated audience size626,127

Audience persona

The typical The Butler fan in United States is more male, around 49.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for The Butler in United States
RegionReachAffinity
California63,2990.92×
Texas59,3871.1×
Florida39,3750.93×
Michigan35,9572.2×
New York32,5690.93×
Georgia26,5801.38×
Illinois23,7651.14×
Pennsylvania22,6721.08×
North Carolina22,4711.19×
Ohio21,3291.11×
Virginia17,0611.12×
New Jersey14,6650.92×
Tennessee14,2971.14×
Indiana13,2751.16×
Maryland13,2031.23×
Louisiana11,9271.48×
Alabama11,3911.3×
South Carolina11,0831.18×
Missouri10,9291.08×
Washington10,0590.8×
Massachusetts10,0040.81×
Arizona9,7400.76×
Kentucky8,7581.12×
Wisconsin8,0230.85×
Mississippi7,9661.54×
Oklahoma7,7121.11×
Minnesota7,4440.83×
Colorado7,3180.74×
Arkansas6,2681.22×
Connecticut5,6720.9×
Oregon5,6400.79×
Nevada4,9910.82×
Iowa4,8110.93×
Kansas4,5940.93×
Utah4,0810.73×
West Virginia2,8940.99×
New Mexico2,7450.87×
Nebraska2,6890.86×
Washington, District of Columbia2,6171.39×
Idaho2,3950.76×
Hawaii2,1000.78×
New Hampshire2,0020.81×
Delaware1,8031.04×
Maine1,7830.79×
Rhode Island1,5250.77×
Montana1,2640.73×
South Dakota1,1510.8×
North Dakota1,0050.78×
Alaska9750.73×
Vermont8230.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Butler audience
BrandAffinityCategory
Lulu 黃路梓茵14.34×Movies & TV
Whataburger2.67×Food & Beverages
Google Photos2.96×Technology & Electronics
Collectable1.66×Kids & Family
Ricky Stenhouse, Jr.15.43×Sports
Elsword14.66×Games
Theocracy6.25×Music & Radio
Home staging3.86×Home & Garden
Mortgage insurance3.23×Business & Career
Maracaibo8.17×Travel & Leisure
Etnica51.79×Music & Radio
3D printing1.52×Technology & Electronics
Corona (band)3.26×Music & Radio
edureka20.32×Business & Career
Nia Jax5.35×Sports
The Nice Guys4.32×Movies & TV
Nebraska Cornhuskers football1.76×Sports
Personality2.91×Business & Career
On the Border Mexican Grill & Cantina3.19×Food & Beverages
Glossier2.39×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Butler audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
IndividualismJOY1.77
SpiritualityBALANCE1.74
SustainabilityBALANCE1.7
Community OrientationOPEN1.68
PatriotismCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for The Butler
CountryShare
United States44.0%
Australia16.9%
Italy5.7%

See The Butler audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does The Butler have in United States?

The Butler has an estimated audience of 626,127 people in United States, concentrated in California and Texas.

What is the gender split and age of The Butler fans?

35.8% of The Butler fans are female, 64.2% are male, with an average age of 49.9 years.

Which brands do The Butler fans like most?

The Butler fans show strongest brand affinity for Lulu 黃路梓茵 (14.34×), Whataburger (2.67×), and Google Photos (2.96×) over the country average.

Where do The Butler fans live in United States?

The Butler fans in United States are most concentrated in California (reach 63,299), Texas (reach 59,387), and Florida (reach 39,375). These three regions account for the largest share of the active audience.

What other brands do The Butler fans also like?

Beyond The Butler itself, the audience over-indexes on Whataburger (2.67×), Google Photos (2.96×), Collectable (1.66×), and Ricky Stenhouse, Jr. (15.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Butler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.