The Dø Audience in United States
The Dø has an estimated audience of 140,736 people in United States. 52.2% are female, 47.8% are male, average age 37.0. Top brand affinities: TVNotas, Keenan Allen, Fairy godmother, Tezz, Mathcore.
Top brand affinities include TVNotas, Keenan Allen, Fairy godmother, with strongest over-indexing on TVNotas (20× the country average). Demographically, the The Dø audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of The Dø fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 37.0 |
| Estimated audience size | 140,736 |
Audience persona
The typical The Dø fan in United States is balanced, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for TVNotas.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TVNotas | 20× | News |
| Keenan Allen | 11.88× | Sports |
| Fairy godmother | 12.97× | Literature |
| Tezz | 10.93× | Movies & TV |
| Mathcore | 11.04× | Music & Radio |
| Home equity | 2.44× | Home & Garden |
| Mount Kilimanjaro | 20× | Travel & Leisure |
| Harlow | 13.74× | Travel & Leisure |
| UK garage | 6.14× | Music & Radio |
| Goop | 5.94× | Internet & Social Media |
| Nationality | 2.33× | Politics & Society |
| Elsword | 17.72× | Games |
| Pro-Ject | 4.39× | Music & Radio |
| Monogram | 3.27× | Home & Garden |
| Guelaguetza | 7.94× | Arts & Culture |
| Governor of Michigan | 6.06× | Politics & Society |
| TV Fanatic | 8.24× | Movies & TV |
| Isometric exercise | 6.66× | Sports |
| Ian Bremmer | 13.14× | Politics & Society |
| JDSU | 2.2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.21 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Mindfulness | BALANCE | 1.14 |
| Design Affinity | PREMIUM | 1.14 |
| Community Orientation | OPEN | 1.1 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.5% |
| United Kingdom | 6.2% |
| India | 6.2% |
See The Dø audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Dø. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.