The Dø Audience in United States
The Dø has an estimated audience of 140,736 people in United States. 52.2% are female, 47.8% are male, average age 37.0. Top brand affinities: Felicity Jones, Indeed.com, Google News, Google Maps, DuckDuckGo.
Top brand affinities include Felicity Jones, Indeed.com, Google News, with strongest over-indexing on Felicity Jones (1353.11× the country average). Demographically, the The Dø audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of The Dø fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 37.0 |
| Estimated audience size | 140,736 |
Audience persona
The typical The Dø fan in United States is balanced, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Felicity Jones.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Felicity Jones | 1353.11× | Movies & TV |
| Indeed.com | 8.29× | Business & Career |
| Google News | 10.81× | News |
| Google Maps | 6.89× | Internet & Social Media |
| DuckDuckGo | 12.23× | Internet & Social Media |
| Escape Games | 81.52× | Games |
| StubHub | 11.42× | Travel & Leisure |
| Paula Abdul | 32.39× | Music & Radio |
| Enterprise Rent-A-Car | 7× | Cars & Mobility |
| Apple Store | 8.72× | Shopping |
| Ozzy Osbourne | 9.58× | Music & Radio |
| Camila Cabello | 18.15× | Music & Radio |
| Chloë Grace Moretz | 20.51× | Movies & TV |
| Jollibee | 10.29× | Food & Beverages |
| Mumford & Sons | 20.03× | Music & Radio |
| Seal | 24.93× | Music & Radio |
| Anna Kendrick | 12.55× | Movies & TV |
| The Smiths | 14.25× | Music & Radio |
| Novak Djokovic | 11.79× | Sports |
| Kia Sportage | 17.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.21 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Mindfulness | BALANCE | 1.14 |
| Design Affinity | PREMIUM | 1.14 |
| Community Orientation | OPEN | 1.1 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.5% |
| United Kingdom | 6.2% |
| India | 6.2% |
See The Dø audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Dø. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.