The Four Agreements Audience in United States

The Four Agreements has an estimated audience of 537,925 people in United States. 73.6% are female, 26.4% are male, average age 25.2. Top regions: California, Texas, Florida. Top brand affinities: Self-awareness, Mobile game, Hair Extensions, United States national football team, Self-love.

The average The Four Agreements fan in United States is 25.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Self-awareness, Mobile game, Hair Extensions, with strongest over-indexing on Self-awareness (8.14× the country average). Demographically, the The Four Agreements audience skews more female with an average age of 25.2, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of The Four Agreements fans

Demographic split for The Four Agreements audience in United States
MetricValue
Female73.6%
Male26.4%
Average age25.2
Estimated audience size537,925

Audience persona

The typical The Four Agreements fan in United States is more female, around 25.2 years old, with strong Tradition tendencies and a notable affinity for Self-awareness.

Top regions in United States

Top regions ranked by reach for The Four Agreements in United States
RegionReachAffinity
California90,0981.52×
Texas48,8961.06×
Florida40,1641.1×
New York32,8561.09×
Georgia19,6581.19×
Illinois17,845
North Carolina16,6241.03×
Pennsylvania15,5140.86×
Washington14,1511.31×
Michigan13,6990.97×
Arizona13,2451.21×
Ohio13,2450.8×
Colorado12,5361.48×
New Jersey12,4520.91×
Massachusetts12,1621.15×
Virginia12,0750.92×
Tennessee9,9370.92×
Maryland8,9330.97×
Oregon8,5741.39×
Indiana7,8010.79×
Utah7,6951.6×
Minnesota7,5330.98×
Missouri7,4200.86×
Nevada7,1171.37×
South Carolina6,4630.8×
Wisconsin6,2590.77×
Connecticut5,8311.08×
Louisiana5,7810.83×
Oklahoma5,0250.84×
Kentucky4,9920.74×
Alabama4,4950.6×
Arkansas3,7540.85×
New Mexico3,6911.37×
Kansas3,4350.81×
Idaho3,2631.21×
Iowa3,2040.72×
Hawaii3,0591.32×
Mississippi2,7460.62×
New Hampshire2,1991.04×
Maine2,1661.12×
Washington, District of Columbia2,1461.33×
Nebraska1,9950.74×
Montana1,8631.25×
Rhode Island1,8031.05×
West Virginia1,3670.55×
Delaware1,1710.79×
Alaska1,1180.97×
Vermont1,0271.09×
South Dakota7900.64×
North Dakota6850.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Four Agreements audience
BrandAffinityCategory
Self-awareness8.14×Health
Mobile game4.54×Games
Hair Extensions4.74×Beauty & Wellness
United States national football team12.63×Sports
Self-love3.38×Health
Anime and manga fandom3.11×Literature
Affiliate marketing4.13×Business & Career
Self-esteem2.81×Health
Quality of life1.64×Health
Social change3.42×Politics & Society
Motivational speaking2.87×Business & Career
Manga2.26×Literature
Self-healing4.73×Health
High-definition television1.65×Technology & Electronics
Digital art2.63×Arts & Culture
Graphic novel3.84×Literature
Online games1.64×Games
Collectible card game3.02×Games
Game consoles1.65×Technology & Electronics
Superhero fiction3.74×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Four Agreements audience
TraitClusterScore
TraditionCONSERVATISM2.08
Risk AppetiteTHRILL1.27
MindfulnessBALANCE1.22
Need for SecurityCONSERVATISM1.19
Career OrientationPOWER1.13
Pet OwnershipJOY0.86

Worldwide distribution

Worldwide audience distribution share by country for The Four Agreements
CountryShare
United States83.1%
United Kingdom3.5%
South Africa2.3%

See The Four Agreements audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does The Four Agreements have in United States?

The Four Agreements has an estimated audience of 537,925 people in United States, concentrated in California and Texas.

What is the gender split and age of The Four Agreements fans?

73.6% of The Four Agreements fans are female, 26.4% are male, with an average age of 25.2 years.

Which brands do The Four Agreements fans like most?

The Four Agreements fans show strongest brand affinity for Self-awareness (8.14×), Mobile game (4.54×), and Hair Extensions (4.74×) over the country average.

Where do The Four Agreements fans live in United States?

The Four Agreements fans in United States are most concentrated in California (reach 90,098), Texas (reach 48,896), and Florida (reach 40,164). These three regions account for the largest share of the active audience.

What other brands do The Four Agreements fans also like?

Beyond The Four Agreements itself, the audience over-indexes on Mobile game (4.54×), Hair Extensions (4.74×), United States national football team (12.63×), and Self-love (3.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Four Agreements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.