Rascasse Audience Intelligence

The Four Agreements Audience in United States

A data profile of the people who buy, follow and care about The Four Agreements in United States — modelled from more than twelve digital signal sources. The Four Agreements has an estimated audience of 554,467 people in United States.

#63among Novel in United States#362among Book / Manga / Comic in United States#805in Literature

The average The Four Agreements fan in United States is 25.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self-awareness, Mobile game, Affiliate marketing, with strongest over-indexing on Self-awareness (6.37× the country average).

Demographically, the The Four Agreements audience skews more female with an average age of 25.2, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Four Agreements fan in United States is more female, around 25.2 years old, with strong Tradition tendencies and a notable affinity for Self-awareness.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Four Agreements profile in United States.

Audience size
554K
in United States
Gender
73.6%♀
26.4% male
Age
25.2
average years
Country rank
#34471
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Four Agreements fans

73.6% are female, 26.4% are male, average age 25.2.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for The Four Agreements audience in United States
MetricValue
Female73.6%
Male26.4%
Average age25.2
Estimated audience size554,467
Fig. 03

Age distribution

Ø 25.2
average years
Age distribution of the The Four Agreements audience in United States
Age bracketShare%
16-1971%
20-2912%
30-396%
40-496%
50+6%
Fig. 04

Worldwide distribution

83.3%

of the worldwide The Four Agreements audience comes from United States.

Worldwide audience distribution share by country for The Four Agreements
CountryShare
United States83.3%
United Kingdom3.3%
South Africa2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Four Agreements audience in United States is strongest.

Fig. 05

Top regions by affinity

The Four Agreements fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.57×
02Colorado~10K1.47×
03California~90K1.45×
04Oregon~9K1.42×
05New Mexico~4K1.40×
06Hawaii~3K1.32×
07Nevada~7K1.30×
08Washington, District of Columbia~2K1.27×
09Arizona~10K1.26×
10Washington~10K1.25×
11Montana~2K1.25×
12Idaho~3K1.22×
13Maine~2K1.16×
14Alaska~1K1.16×
15Georgia~20K1.15×
16Vermont~1K1.13×
17Massachusetts~10K1.10×
18Connecticut~6K1.08×
19New Hampshire~2K1.08×
20Florida~40K1.07×
21Rhode Island~2K1.07×
22New York~30K1.05×
23Maryland~9K1.00×
24Texas~50K0.99×
25North Carolina~20K0.98×
26Illinois~20K0.94×
27Minnesota~7K0.94×
28Michigan~10K0.93×
29Tennessee~10K0.90×
30New Jersey~10K0.88×
31Louisiana~6K0.88×
32Virginia~10K0.87×
33Delaware~1K0.86×
34Oklahoma~5K0.84×
35Arkansas~4K0.84×
36Pennsylvania~20K0.83×
37Missouri~7K0.83×
38South Carolina~7K0.81×
39Kansas~3K0.80×
40Wisconsin~6K0.78×
41Nebraska~2K0.78×
42Ohio~10K0.77×
43Indiana~8K0.77×
44South Dakota<1K0.76×
45Kentucky~5K0.74×
46North Dakota<1K0.74×
47Iowa~3K0.72×
48Alabama~5K0.66×
49Mississippi~3K0.66×
50West Virginia~2K0.64×
Fig. 06

Affinity by region

Affinity by region — The Four Agreements, United States
0.64×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Four Agreements audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Four Agreements audience
#·InterestCategoryAffinity×
01Funny ClipsInternet & Social Media19.12×
02Drain cleanerHome & Garden17.75×
03Direct sellingFashion & Accessoires6.91×
04Self-awarenessHealth6.37×
05Affiliate marketingBusiness & Career5.92×
06Graphic novelLiterature5.46×
07Young-adult fictionLiterature4.40×
08Self-healingHealth4.35×
09Superhero fictionLiterature3.95×
10Mobile gameGames3.77×
11Psychological thrillerLiterature3.38×
12Social changePolitics & Society3.31×
13Self-loveHealth3.19×
14Motivational speakingBusiness & Career2.82×
15Self-esteemHealth2.70×
16Hair ExtensionsBeauty & Wellness2.44×
17Digital artArts & Culture2.44×
18Anime and manga fandomLiterature2.20×
19Fiction booksLiterature1.62×
20Quality of lifeHealth1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Four Agreements audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Four Agreements audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.31×
Need for SecurityCONSERVATISM1.65×
Risk AppetiteTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Four Agreements audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.35×
Pet OwnershipJOY0.69×
Urban LifestyleOPEN1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Four Agreements have in United States?

The Four Agreements has an estimated audience of 554,467 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Four Agreements fans?

73.6% of The Four Agreements fans are female, 26.4% are male, with an average age of 25.2 years.

03

Which brands do The Four Agreements fans like most?

The Four Agreements fans show strongest brand affinity for Self-awareness (6.37×), Mobile game (3.77×), and Affiliate marketing (5.92×) over the country average.

04

Where do The Four Agreements fans live in United States?

The Four Agreements fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Four Agreements fans also like?

Beyond The Four Agreements itself, the audience over-indexes on Mobile game (3.77×), Affiliate marketing (5.92×), Self-love (3.19×), and Graphic novel (5.46×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Four Agreements audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Four Agreements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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