Rascasse Audience Intelligence

The Hobbit: An Unexpected Journey Audience in United States

A data profile of the people who buy, follow and care about The Hobbit: An Unexpected Journey in United States — modelled from more than twelve digital signal sources. The Hobbit: An Unexpected Journey has an estimated audience of 706,882 people in United States.

#51among Science Fiction & Fantasy in United States#2503among Movie / TV Show / Series in United States#5524in Movies & TV

The average The Hobbit: An Unexpected Journey fan in United States is 31.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Lord of the Rings, The Hobbit, International education, with strongest over-indexing on The Lord of the Rings (25.34× the country average).

Demographically, the The Hobbit: An Unexpected Journey audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hobbit: An Unexpected Journey fan in United States is balanced, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for The Lord of the Rings.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hobbit: An Unexpected Journey profile in United States.

Audience size
707K
in United States
Gender
49.2%♀
50.8% male
Age
31.9
average years
Country rank
#29739
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hobbit: An Unexpected Journey viewers

49.2% are female, 50.8% are male, average age 31.9.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for The Hobbit: An Unexpected Journey audience in United States
MetricValue
Female49.2%
Male50.8%
Average age31.9
Estimated audience size706,882
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the The Hobbit: An Unexpected Journey audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3915%
40-4914%
50+8%
Fig. 04

Worldwide distribution

32.4%

of the worldwide The Hobbit: An Unexpected Journey audience comes from United States.

Worldwide audience distribution share by country for The Hobbit: An Unexpected Journey
CountryShare
United States32.4%
United Kingdom10.4%
India8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hobbit: An Unexpected Journey audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hobbit: An Unexpected Journey fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~6K1.62×
02Utah~10K1.60×
03Montana~3K1.49×
04Alaska~2K1.37×
05Oregon~10K1.24×
06Washington~20K1.17×
07Arkansas~7K1.17×
08South Dakota~2K1.15×
09Oklahoma~9K1.14×
10Kansas~6K1.13×
11New Mexico~4K1.12×
12North Dakota~2K1.11×
13Colorado~10K1.09×
14Iowa~6K1.09×
15Vermont~1K1.09×
16Maine~3K1.08×
17Kentucky~10K1.07×
18Nebraska~4K1.07×
19Missouri~10K1.04×
20Minnesota~10K1.04×
21Tennessee~10K1.03×
22Indiana~10K1.02×
23West Virginia~3K1.02×
24New Hampshire~3K1.02×
25Wisconsin~10K1.01×
26Arizona~10K1.00×
27Michigan~20K0.98×
28Ohio~20K0.93×
29Virginia~20K0.90×
30Alabama~9K0.90×
31Texas~50K0.88×
32Hawaii~3K0.88×
33Mississippi~5K0.87×
34North Carolina~20K0.86×
35South Carolina~9K0.86×
36California~70K0.85×
37Nevada~6K0.84×
38Rhode Island~2K0.84×
39Pennsylvania~20K0.82×
40Connecticut~6K0.82×
41Georgia~20K0.81×
42Massachusetts~10K0.81×
43Illinois~20K0.79×
44Louisiana~7K0.78×
45Delaware~2K0.77×
46Florida~40K0.73×
47Maryland~9K0.71×
48New York~30K0.68×
49Washington, District of Columbia~1K0.65×
50New Jersey~10K0.64×
Fig. 06

Affinity by region

Affinity by region — The Hobbit: An Unexpected Journey, United States
0.64×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hobbit: An Unexpected Journey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hobbit: An Unexpected Journey audience
#·InterestCategoryAffinity×
01The HobbitMovies & TV32.45×
02The Lord of the RingsMovies & TV25.34×
03International educationBusiness & Career20.00×
04Cate BlanchettMovies & TV18.64×
05Alvin and the ChipmunksMusic & Radio12.34×
06Pirates of the Caribbean (film series)Movies & TV11.54×
07Al Nassr FCSports11.34×
08Elijah WoodMovies & TV10.78×
09ZootopiaMovies & TV10.51×
10Disneyland ParisTravel & Leisure9.83×
11MonstersMovies & TV8.40×
12Graphic novelLiterature8.11×
13Henry CavillMovies & TV7.71×
14Brittany SnowMovies & TV6.34×
15Anne HathawayMovies & TV6.19×
16Collectible card gameGames5.83×
17Barnes & NobleLiterature5.64×
18Game of ThronesMovies & TV4.25×
19SubwayFood & Beverages3.29×
20Pizza HutFood & Beverages2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hobbit: An Unexpected Journey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hobbit: An Unexpected Journey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Convenience OrientationPREMIUM1.78×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hobbit: An Unexpected Journey audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Healthy LifestyleBALANCE0.77×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hobbit: An Unexpected Journey have in United States?

The Hobbit: An Unexpected Journey has an estimated audience of 706,882 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Hobbit: An Unexpected Journey viewers?

49.2% of The Hobbit: An Unexpected Journey fans are female, 50.8% are male, with an average age of 31.9 years.

03

Which brands do The Hobbit: An Unexpected Journey fans like most?

The Hobbit: An Unexpected Journey fans show strongest brand affinity for The Lord of the Rings (25.34×), The Hobbit (32.45×), and International education (20×) over the country average.

04

Where do The Hobbit: An Unexpected Journey fans live in United States?

The Hobbit: An Unexpected Journey fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Hobbit: An Unexpected Journey fans also like?

Beyond The Hobbit: An Unexpected Journey itself, the audience over-indexes on The Hobbit (32.45×), International education (20×), Cate Blanchett (18.64×), and Alvin and the Chipmunks (12.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Hobbit: An Unexpected Journey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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