The Hobbit: An Unexpected Journey Audience in United States

The Hobbit: An Unexpected Journey has an estimated audience of 716,336 people in United States. 49.2% are female, 50.8% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: The Hobbit, Kia Sportage, The Lord of the Rings, Daniel Day-Lewis, Disneyland Paris.

The average The Hobbit: An Unexpected Journey fan in United States is 31.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Hobbit, Kia Sportage, The Lord of the Rings, with strongest over-indexing on The Hobbit (31.97× the country average). Demographically, the The Hobbit: An Unexpected Journey audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Hobbit: An Unexpected Journey fans

Demographic split for The Hobbit: An Unexpected Journey audience in United States
MetricValue
Female49.2%
Male50.8%
Average age31.9
Estimated audience size716,336

Audience persona

The typical The Hobbit: An Unexpected Journey fan in United States is balanced, around 31.9 years old, with strong Risk Appetite tendencies and a notable affinity for The Hobbit.

Top regions in United States

Top regions ranked by reach for The Hobbit: An Unexpected Journey in United States
RegionReachAffinity
California68,8050.87×
Texas59,7660.97×
Florida35,9770.74×
New York26,9610.67×
Pennsylvania20,3750.84×
Ohio20,3610.92×
Illinois20,0130.84×
North Carolina19,3680.9×
Georgia18,5040.84×
Michigan17,8180.95×
Washington16,5371.15×
Virginia15,7760.9×
Arizona15,1211.03×
Tennessee14,7591.03×
Colorado13,5531.2×
Indiana12,8540.98×
Missouri12,8271.11×
Massachusetts11,7420.83×
New Jersey11,6100.64×
Wisconsin11,5721.07×
Minnesota11,2361.09×
Utah10,4181.62×
Oklahoma9,7071.22×
Kentucky9,6941.08×
Oregon9,6781.18×
South Carolina9,4850.88×
Alabama8,7380.87×
Maryland7,8940.64×
Kansas7,5191.33×
Louisiana7,4010.8×
Arkansas6,9031.17×
Iowa6,2481.06×
Connecticut5,9180.82×
Nevada5,7010.82×
Idaho5,6731.58×
Mississippi5,0430.85×
New Mexico4,1701.16×
Nebraska3,9331.09×
West Virginia3,1480.94×
Maine2,9471.15×
New Hampshire2,9011.03×
Montana2,8121.42×
Hawaii2,6580.86×
Alaska2,0611.34×
South Dakota1,7731.07×
Rhode Island1,6560.73×
North Dakota1,6561.13×
Wyoming1,4381.35×
Vermont1,3111.04×
Washington, District of Columbia1,2280.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hobbit: An Unexpected Journey audience
BrandAffinityCategory
The Hobbit31.97×Movies & TV
Kia Sportage28.5×Cars & Mobility
The Lord of the Rings27.35×Movies & TV
Daniel Day-Lewis20×Movies & TV
Disneyland Paris14.32×Travel & Leisure
Superman2.55×Movies & TV
Cate Blanchett14.21×Movies & TV
Collectible card game8.34×Games
Anime and manga fandom5.71×Literature
Harry Potter3.15×Movies & TV
Game of Thrones4.78×Movies & TV
Zootopia9.46×Movies & TV
Guardians of the Galaxy (film)8.5×Movies & TV
Alvin and the Chipmunks10.21×Music & Radio
Action role-playing game6.26×Games
Honda HR-V18.5×Cars & Mobility
International education12.43×Business & Career
Pirates of the Caribbean (film series)10.38×Movies & TV
Elijah Wood11.49×Movies & TV
Jurassic World6.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hobbit: An Unexpected Journey audience
TraitClusterScore
Risk AppetiteTHRILL1.36
Early Adopter MentalityPOWER1.34
Pet OwnershipJOY1.31
TraditionCONSERVATISM1.29
ExtroversionTHRILL1.28
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for The Hobbit: An Unexpected Journey
CountryShare
United States37.2%
United Kingdom10.7%
India8.9%

See The Hobbit: An Unexpected Journey audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Hobbit: An Unexpected Journey have in United States?

The Hobbit: An Unexpected Journey has an estimated audience of 716,336 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hobbit: An Unexpected Journey fans?

49.2% of The Hobbit: An Unexpected Journey fans are female, 50.8% are male, with an average age of 31.9 years.

Which brands do The Hobbit: An Unexpected Journey fans like most?

The Hobbit: An Unexpected Journey fans show strongest brand affinity for The Hobbit (31.97×), Kia Sportage (28.5×), and The Lord of the Rings (27.35×) over the country average.

Where do The Hobbit: An Unexpected Journey fans live in United States?

The Hobbit: An Unexpected Journey fans in United States are most concentrated in California (reach 68,805), Texas (reach 59,766), and Florida (reach 35,977). These three regions account for the largest share of the active audience.

What other brands do The Hobbit: An Unexpected Journey fans also like?

Beyond The Hobbit: An Unexpected Journey itself, the audience over-indexes on Kia Sportage (28.5×), The Lord of the Rings (27.35×), Daniel Day-Lewis (20×), and Disneyland Paris (14.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hobbit: An Unexpected Journey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.