The House of the Spirits Audience in United States

The House of the Spirits logo

The House of the Spirits has an estimated audience of 291,753 people in United States. 57.0% are female, 43.0% are male, average age 37.1. Top regions: California, Florida, Texas. Top brand affinities: Minnesota, Panama, Home construction, St Matthew Passion, Penn & Teller.

The average The House of the Spirits fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Minnesota, Panama, Home construction, with strongest over-indexing on Minnesota (6.75× the country average). Demographically, the The House of the Spirits audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of The House of the Spirits fans

Demographic split for The House of the Spirits audience in United States
MetricValue
Female57.0%
Male43.0%
Average age37.1
Estimated audience size291,753

Audience persona

The typical The House of the Spirits fan in United States is more female, around 37.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for The House of the Spirits in United States
RegionReachAffinity
California50,9871.59×
Florida26,0681.32×
Texas25,7151.03×
New York24,1371.48×
Illinois11,5351.19×
Pennsylvania10,0071.02×
Massachusetts8,6471.5×
Georgia8,3640.93×
Washington8,2731.41×
North Carolina8,2340.94×
New Jersey7,9331.07×
Ohio7,5110.84×
Virginia7,2291.02×
Colorado6,3601.38×
Michigan6,1290.8×
Arizona5,8480.98×
Maryland5,4061.08×
Oregon5,0241.5×
Tennessee4,5360.78×
Minnesota4,2921.03×
Wisconsin4,2190.96×
Indiana4,1750.78×
Missouri3,9150.83×
Connecticut3,5251.2×
South Carolina3,2210.73×
Utah3,0731.18×
Kentucky2,9810.82×
Louisiana2,6040.69×
Oklahoma2,5750.79×
Nevada2,2800.81×
Alabama2,2510.55×
New Mexico2,0101.37×
Washington, District of Columbia1,8212.08×
Kansas1,8080.79×
Iowa1,6660.69×
Arkansas1,5180.63×
Idaho1,3290.91×
Mississippi1,2550.52×
Hawaii1,2440.99×
Rhode Island1,1451.23×
New Hampshire1,1380.99×
Nebraska1,1380.78×
Montana1,0521.3×
Maine9610.92×
West Virginia8350.61×
Vermont7431.45×
Alaska6030.97×
Delaware5330.66×
North Dakota3610.6×
South Dakota3460.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The House of the Spirits audience
BrandAffinityCategory
Minnesota6.75×Travel & Leisure
Panama12.28×Travel & Leisure
Home construction2.21×Home & Garden
St Matthew Passion55.03×
Penn & Teller10.48×Movies & TV
Natural rubber2.34×Cars & Mobility
Bank account2.55×Business & Career
Mackenzie Foy7.78×Fashion & Accessoires
Justice2.78×Politics & Society
Litter box1.97×Pets & Animals
JTV (Indonesia)5×
Isabela (province)10.26×
Shelby Foote9.77×Literature
Mortgage insurance3.25×Business & Career
Mothercare2.25×Kids & Family
Toros de Tijuana17.76×Sports
Mad About You8.09×Movies & TV
Dental hygienist4.33×Health
3D printing1.63×Technology & Electronics
Grand Prairie, Texas4.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The House of the Spirits audience
TraitClusterScore
Urban LifestyleOPEN1.85
SustainabilityBALANCE1.84
Risk AppetiteTHRILL1.84
Design AffinityPREMIUM1.78
Convenience OrientationPREMIUM1.75
LGBTQ+ IdentityOPEN1.64

Worldwide distribution

Worldwide audience distribution share by country for The House of the Spirits
CountryShare
United States44.3%
Mexico15.4%
Italy14.3%

See The House of the Spirits audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does The House of the Spirits have in United States?

The House of the Spirits has an estimated audience of 291,753 people in United States, concentrated in California and Florida.

What is the gender split and age of The House of the Spirits fans?

57.0% of The House of the Spirits fans are female, 43.0% are male, with an average age of 37.1 years.

Which brands do The House of the Spirits fans like most?

The House of the Spirits fans show strongest brand affinity for Minnesota (6.75×), Panama (12.28×), and Home construction (2.21×) over the country average.

Where do The House of the Spirits fans live in United States?

The House of the Spirits fans in United States are most concentrated in California (reach 50,987), Florida (reach 26,068), and Texas (reach 25,715). These three regions account for the largest share of the active audience.

What other brands do The House of the Spirits fans also like?

Beyond The House of the Spirits itself, the audience over-indexes on Panama (12.28×), Home construction (2.21×), St Matthew Passion (55.03×), and Penn & Teller (10.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The House of the Spirits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.