Rascasse Audience Intelligence

The House of the Spirits Audience in United States

Name: The House of the Spirits — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about The House of the Spirits in United States — modelled from more than twelve digital signal sources. The House of the Spirits has an estimated audience of 486,353 people in United States.

#74among Novel in United States #413among Book / Manga / Comic in United States #895in Literature

The average The House of the Spirits fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Colorado Rockies, Jessica Alba, 23andMe, with strongest over-indexing on Colorado Rockies (56.19× the country average).

Demographically, the The House of the Spirits audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The House of the Spirits fan in United States is more female, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Colorado Rockies.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The House of the Spirits profile in United States.

Audience size

486K

in United States

Gender

57.0%♀

43.0% male

Age

37.1

average years

Country rank

#37270

Book / Manga / Comic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of The House of the Spirits fans

57.0% are female, 43.0% are male, average age 37.1.

Fig. 02

Gender split

57.0%

Female

43.0%

Male

Demographic split for The House of the Spirits audience in United States
Metric	Value
Female	57.0%
Male	43.0%
Average age	37.1
Estimated audience size	486,353

Fig. 03

Age distribution

Age distribution of the The House of the Spirits audience in United States
Age bracket	Share	%
16-19		18%
20-29		24%
30-39		27%
40-49		22%
50+		9%

Fig. 04

Worldwide distribution

38.1%

of the worldwide The House of the Spirits audience comes from United States.

Worldwide audience distribution share by country for The House of the Spirits
Country	Share
United States	38.1%
Italy	23.9%
Spain	18.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The House of the Spirits audience in United States is strongest.

Fig. 05

Top regions by affinity

The House of the Spirits fans by region: top regions in United States
#	Region	Reach	×
01	Colorado	~10K	2.70×
02	California	~50K	1.66×
03	Washington, District of Columbia	~1K	1.63×
04	Maryland	~7K	1.48×
05	Indiana	~8K	1.45×
06	New York	~20K	1.33×
07	Oregon	~4K	1.29×
08	Washington	~7K	1.26×
09	Connecticut	~4K	1.26×
10	Massachusetts	~7K	1.25×
11	Vermont	<1K	1.24×
12	Arizona	~7K	1.22×
13	New Mexico	~2K	1.22×
14	Illinois	~10K	1.09×
15	New Jersey	~8K	1.08×
16	Texas	~30K	1.07×
17	Rhode Island	<1K	1.07×
18	Florida	~20K	1.05×
19	Montana	<1K	1.00×
20	Virginia	~7K	0.99×
21	Maine	~1K	0.97×
22	Alaska	<1K	0.97×
23	New Hampshire	~1K	0.94×
24	Ohio	~8K	0.93×
25	Minnesota	~4K	0.93×
26	Utah	~2K	0.93×
27	Hawaii	~1K	0.93×
28	Wisconsin	~4K	0.92×
29	Tennessee	~5K	0.91×
30	Idaho	~1K	0.91×
31	Pennsylvania	~9K	0.90×
32	Nevada	~2K	0.88×
33	Delaware	<1K	0.88×
34	North Carolina	~8K	0.87×
35	Georgia	~8K	0.85×
36	North Dakota	<1K	0.84×
37	Kansas	~2K	0.83×
38	South Dakota	<1K	0.83×
39	Missouri	~4K	0.82×
40	Kentucky	~3K	0.82×
41	Oklahoma	~3K	0.81×
42	South Carolina	~3K	0.80×
43	Louisiana	~3K	0.80×
44	Nebraska	~1K	0.80×
45	West Virginia	~1K	0.79×
46	Arkansas	~2K	0.78×
47	Michigan	~6K	0.76×
48	Iowa	~2K	0.75×
49	Mississippi	~2K	0.74×
50	Alabama	~3K	0.70×

Affinity by region — The House of the Spirits, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The House of the Spirits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The House of the Spirits audience
#	Interest	Category	×
01	Colorado Rockies	Sports	56.19×
02	Deportivo Alavés	Sports	38.01×
03	23andMe	Health	28.78×
04	Jessica Alba	Movies & TV	24.87×
05	FC Schalke 04	Sports	19.83×
06	Sevilla FC	Sports	17.83×
07	Atlético Madrid	Sports	17.56×
08	X Games	Sports	13.38×
09	Shakira	Music & Radio	7.99×
10	San Diego Padres	Sports	7.49×
11	Paris Saint-Germain	Sports	7.11×
12	Milwaukee Brewers	Sports	6.22×
13	Las Vegas Raiders	Sports	5.62×
14	Pittsburgh Pirates	Sports	5.62×
15	Hypermarket	Shopping	5.30×
16	Non-alcoholic beverage	Food & Beverages	4.62×
17	Detroit Tigers	Sports	4.47×
18	Renewable energy	Business & Career	3.64×
19	Discount stores	Shopping	3.53×
20	Solar energy	Home & Garden	3.33×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The House of the Spirits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by The House of the Spirits audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	2.50×
Price Sensitivity	PREMIUM	2.15×
Career Orientation	POWER	1.76×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by The House of the Spirits audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.56×
Mindfulness	BALANCE	0.58×
Luxury Orientation	PREMIUM	0.62×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does The House of the Spirits have in United States?

The House of the Spirits has an estimated audience of 486,353 people in United States, concentrated in California and Texas.

What is the gender split and age of The House of the Spirits fans?

57.0% of The House of the Spirits fans are female, 43.0% are male, with an average age of 37.1 years.

Which brands do The House of the Spirits fans like most?

The House of the Spirits fans show strongest brand affinity for Colorado Rockies (56.19×), Jessica Alba (24.87×), and 23andMe (28.78×) over the country average.

Where do The House of the Spirits fans live in United States?

The House of the Spirits fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do The House of the Spirits fans also like?

Beyond The House of the Spirits itself, the audience over-indexes on Jessica Alba (24.87×), 23andMe (28.78×), Atlético Madrid (17.56×), and X Games (13.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Novel audiences in United States

Madea's Class Reunion (38,382,756)
First Epistle to the Thessalonians (8,784,930)
Jurassic Park (novel) (5,853,631)
Moby-Dick (5,500,320)
Prime time (4,868,765)

See The House of the Spirits audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The House of the Spirits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →