The Impossible (2012 film) Audience in United States

The Impossible (2012 film) logo

The Impossible (2012 film) has an estimated audience of 1,039,694 people in United States. 51.6% are female, 48.4% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Glossier, Lulu 黃路梓茵, Urban horticulture, Home construction, Historic site.

The average The Impossible (2012 film) fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Glossier, Lulu 黃路梓茵, Urban horticulture, with strongest over-indexing on Glossier (56.33× the country average). Demographically, the The Impossible (2012 film) audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Impossible (2012 film) fans

Demographic split for The Impossible (2012 film) audience in United States
MetricValue
Female51.6%
Male48.4%
Average age42.4
Estimated audience size1,039,694

Audience persona

The typical The Impossible (2012 film) fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Glossier.

Top regions in United States

Top regions ranked by reach for The Impossible (2012 film) in United States
RegionReachAffinity
California130,3411.14×
Texas107,5641.2×
Florida74,1771.05×
New York54,7040.94×
Illinois34,3230.99×
Pennsylvania33,3520.95×
Georgia32,5571.02×
North Carolina32,4151.04×
Ohio30,8200.96×
New Jersey27,8151.05×
Michigan27,0380.99×
Arizona24,7361.17×
Virginia24,3900.96×
Tennessee22,4211.08×
Washington21,2691.02×
Indiana20,9871.1×
Massachusetts19,6520.96×
Missouri16,8381×
Colorado16,7741.02×
Maryland16,3010.91×
Wisconsin14,8160.95×
Minnesota14,6760.99×
South Carolina14,5100.93×
Alabama14,2350.98×
Louisiana13,0820.98×
Kentucky13,0131×
Oregon12,6111.06×
Oklahoma12,4431.08×
Utah12,3121.32×
Connecticut10,2290.98×
Nevada9,6110.96×
Arkansas8,7751.02×
Kansas8,6291.05×
Iowa8,4760.99×
Mississippi8,1620.95×
Idaho6,1081.17×
Hawaii5,2231.17×
Nebraska5,0380.97×
New Mexico4,9810.96×
West Virginia4,5050.93×
New Hampshire4,4401.08×
Maine3,3480.9×
Rhode Island3,0170.91×
Montana2,7860.97×
Delaware2,6000.91×
Washington, District of Columbia2,4110.77×
Alaska2,3711.07×
South Dakota2,3260.97×
North Dakota1,7320.81×
Vermont1,5620.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Impossible (2012 film) audience
BrandAffinityCategory
Glossier56.33×Beauty & Wellness
Lulu 黃路梓茵20×Movies & TV
Urban horticulture19.63×Home & Garden
Home construction1.59×Home & Garden
Historic site4.47×Arts & Culture
Cleveland Institute of Art31.95×Arts & Culture
Throne of Glass7.41×Literature
San Jacinto, California12.02×Travel & Leisure
Google Photos2.34×Technology & Electronics
Pai gow20×Games
Nebraska Cornhuskers football3.24×Sports
Kendra Scott2.53×Fashion & Accessoires
The Halal Guys5.56×Food & Beverages
Nipsey Hussle4.66×Music & Radio
JDSU2.27×Business & Career
Jingoism1.59×Politics & Society
Nebraska Cornhuskers6×Sports
Lindy Hop7.04×Music & Radio
HispanicTV20×Movies & TV
Home staging3.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Impossible (2012 film) audience
TraitClusterScore
PatriotismCONSERVATISM1.61
SpiritualityBALANCE1.33
ExtroversionTHRILL1.33
Need for SecurityCONSERVATISM1.22
Career OrientationPOWER1.21
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for The Impossible (2012 film)
CountryShare
United States21.6%
United Kingdom7.1%
Italy5.3%

See The Impossible (2012 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Impossible (2012 film) have in United States?

The Impossible (2012 film) has an estimated audience of 1,039,694 people in United States, concentrated in California and Texas.

What is the gender split and age of The Impossible (2012 film) fans?

51.6% of The Impossible (2012 film) fans are female, 48.4% are male, with an average age of 42.4 years.

Which brands do The Impossible (2012 film) fans like most?

The Impossible (2012 film) fans show strongest brand affinity for Glossier (56.33×), Lulu 黃路梓茵 (20×), and Urban horticulture (19.63×) over the country average.

Where do The Impossible (2012 film) fans live in United States?

The Impossible (2012 film) fans in United States are most concentrated in California (reach 130,341), Texas (reach 107,564), and Florida (reach 74,177). These three regions account for the largest share of the active audience.

What other brands do The Impossible (2012 film) fans also like?

Beyond The Impossible (2012 film) itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Urban horticulture (19.63×), Home construction (1.59×), and Historic site (4.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Impossible (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.