Rascasse Audience Intelligence

The Impossible (2012 film) Audience in United States

A data profile of the people who buy, follow and care about The Impossible (2012 film) in United States — modelled from more than twelve digital signal sources. The Impossible (2012 film) has an estimated audience of 1,087,742 people in United States.

#1697among Movie / TV Show / Series in United States#4001in Movies & TV

The average The Impossible (2012 film) fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Band of Brothers, Twin Peaks, Cloverfield, with strongest over-indexing on Band of Brothers (66.92× the country average).

Demographically, the The Impossible (2012 film) audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Impossible (2012 film) fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Band of Brothers.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Impossible (2012 film) profile in United States.

Audience size
1.1M
in United States
Gender
51.6%♀
48.4% male
Age
42.4
average years
Country rank
#22369
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Impossible (2012 film) viewers

51.6% are female, 48.4% are male, average age 42.4.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for The Impossible (2012 film) audience in United States
MetricValue
Female51.6%
Male48.4%
Average age42.4
Estimated audience size1,087,742
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the The Impossible (2012 film) audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3917%
40-4919%
50+32%
Fig. 04

Worldwide distribution

20.6%

of the worldwide The Impossible (2012 film) audience comes from United States.

Worldwide audience distribution share by country for The Impossible (2012 film)
CountryShare
United States20.6%
Spain8.4%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Impossible (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Impossible (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K1.46×
02Utah~10K1.35×
03Idaho~6K1.19×
04Arizona~20K1.18×
05Texas~100K1.14×
06Alaska~3K1.13×
07California~100K1.11×
08Oklahoma~10K1.09×
09Indiana~20K1.07×
10Oregon~10K1.07×
11Arkansas~9K1.05×
12New Hampshire~4K1.04×
13Kansas~8K1.03×
14New Mexico~5K1.02×
15Montana~3K1.02×
16Tennessee~20K1.01×
17Kentucky~10K1.01×
18Florida~70K1.00×
19Washington~20K1.00×
20Nebraska~5K1.00×
21North Carolina~30K0.99×
22Missouri~20K0.99×
23Colorado~20K0.99×
24Minnesota~10K0.99×
25Iowa~8K0.99×
26South Dakota~2K0.99×
27Louisiana~10K0.98×
28Mississippi~8K0.98×
29Georgia~30K0.97×
30New Jersey~30K0.97×
31Alabama~10K0.97×
32West Virginia~5K0.96×
33Illinois~30K0.95×
34Michigan~30K0.95×
35Virginia~20K0.95×
36Connecticut~10K0.95×
37Nevada~10K0.95×
38Delaware~3K0.95×
39Rhode Island~3K0.94×
40Wisconsin~10K0.93×
41Pennsylvania~30K0.92×
42Ohio~30K0.92×
43Massachusetts~20K0.92×
44South Carolina~10K0.92×
45Maine~3K0.92×
46North Dakota~2K0.92×
47Vermont~2K0.91×
48Maryland~20K0.89×
49New York~50K0.88×
50Washington, District of Columbia~2K0.79×
Fig. 06

Affinity by region

Affinity by region — The Impossible (2012 film), United States
0.79×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Impossible (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Impossible (2012 film) audience
#·InterestCategoryAffinity×
01Band of BrothersMovies & TV66.92×
02CloverfieldMovies & TV62.17×
03Enemy at the GatesMovies & TV49.81×
04Blue JasmineMovies & TV48.17×
0512 MonkeysMovies & TV46.63×
06T. Rowe PriceBusiness & Career33.82×
07Tomb RaiderGames32.21×
08Grimm (TV series)Movies & TV30.27×
09The Day After TomorrowMovies & TV28.85×
10Twin PeaksMovies & TV27.08×
11Northwestern MutualBusiness & Career25.27×
12Infiniti QX60Cars & Mobility22.30×
13Dennis QuaidMovies & TV20.00×
14Josh GadMovies & TV20.00×
15Evan Rachel WoodMovies & TV20.00×
16Armageddon (1998 film)Movies & TV19.83×
17Jon FavreauMovies & TV15.01×
18Christina RicciMovies & TV11.98×
1928 Days LaterMovies & TV10.81×
20Planet FitnessSports2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Impossible (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Impossible (2012 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
SpiritualityBALANCE1.49×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Impossible (2012 film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.78×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Impossible (2012 film) have in United States?

The Impossible (2012 film) has an estimated audience of 1,087,742 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Impossible (2012 film) viewers?

51.6% of The Impossible (2012 film) fans are female, 48.4% are male, with an average age of 42.4 years.

03

Which brands do The Impossible (2012 film) fans like most?

The Impossible (2012 film) fans show strongest brand affinity for Band of Brothers (66.92×), Twin Peaks (27.08×), and Cloverfield (62.17×) over the country average.

04

Where do The Impossible (2012 film) fans live in United States?

The Impossible (2012 film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Impossible (2012 film) fans also like?

Beyond The Impossible (2012 film) itself, the audience over-indexes on Twin Peaks (27.08×), Cloverfield (62.17×), T. Rowe Price (33.82×), and Dennis Quaid (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Impossible (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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