The Mask (film) Audience in United States

The Mask (film) logo

The Mask (film) has an estimated audience of 1,977,841 people in United States. 35.4% are female, 64.6% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Hog Hunting, Winemaking, Product design, Panama.

The average The Mask (film) fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Hog Hunting, Winemaking, with strongest over-indexing on Dog breed (2.25× the country average). Demographically, the The Mask (film) audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The Mask (film) fans

Demographic split for The Mask (film) audience in United States
MetricValue
Female35.4%
Male64.6%
Average age31.7
Estimated audience size1,977,841

Audience persona

The typical The Mask (film) fan in United States is more male, around 31.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for The Mask (film) in United States
RegionReachAffinity
California257,8711.19×
Texas211,8661.25×
Florida143,7221.07×
New York110,7971×
Illinois74,2221.13×
Pennsylvania68,6741.03×
Georgia66,2171.09×
Ohio64,5061.06×
North Carolina61,3681.03×
Michigan54,7061.06×
Arizona49,5931.23×
New Jersey48,5780.97×
Virginia43,7480.91×
Tennessee42,4711.07×
Indiana40,8871.13×
Washington38,9980.98×
Massachusetts35,5970.91×
Missouri34,7851.09×
Colorado32,6991.05×
Maryland30,8300.91×
South Carolina29,9401.01×
Alabama29,3211.06×
Wisconsin27,9100.94×
Louisiana27,3691.07×
Kentucky27,2081.1×
Oklahoma26,8201.22×
Minnesota24,9860.88×
Oregon22,9401.01×
Nevada21,3031.11×
Utah19,8211.12×
Connecticut18,8910.95×
Arkansas17,7641.09×
Mississippi17,1731.05×
Kansas16,3031.05×
Iowa16,0950.99×
New Mexico11,5911.17×
Idaho9,7690.98×
Nebraska9,1150.92×
West Virginia9,0120.98×
New Hampshire6,7480.87×
Hawaii6,4620.76×
Maine5,9710.84×
Rhode Island5,7320.91×
Montana5,1760.94×
Delaware4,6440.85×
Washington, District of Columbia4,2250.71×
Alaska4,0950.97×
South Dakota3,9280.86×
North Dakota3,6110.89×
Vermont2,5380.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Mask (film) audience
BrandAffinityCategory
Dog breed2.25×Pets & Animals
Hog Hunting4.07×Sports
Winemaking4.4×Food & Beverages
Product design1.85×Business & Career
Panama3.05×Travel & Leisure
Bank account1.93×Business & Career
3D printing1.96×Technology & Electronics
Regional styles of Mexican music1.87×Music & Radio
Mortgage insurance2.88×Business & Career
Ichiro Suzuki6.67×Sports
Arnold Palmer3.85×Sports
Mathcore4.96×Music & Radio
Huddle (software)6.67×Technology & Electronics
Monogram2.29×Home & Garden
Home staging2.95×Home & Garden
Guy Fieri2.17×Movies & TV
Pro-Ject1.98×Music & Radio
Keenan Allen3.17×Sports
Temple Grandin3.67×Literature
Historic site2.03×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Mask (film) audience
TraitClusterScore
Luxury OrientationPREMIUM1.47
LGBTQ+ IdentityOPEN1.46
ExtroversionTHRILL1.36
Convenience OrientationPREMIUM1.29
Early Adopter MentalityPOWER1.22
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for The Mask (film)
CountryShare
United States41.8%
France7.1%
United Kingdom6.7%

See The Mask (film) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The Mask (film) have in United States?

The Mask (film) has an estimated audience of 1,977,841 people in United States, concentrated in California and Texas.

What is the gender split and age of The Mask (film) fans?

35.4% of The Mask (film) fans are female, 64.6% are male, with an average age of 31.7 years.

Which brands do The Mask (film) fans like most?

The Mask (film) fans show strongest brand affinity for Dog breed (2.25×), Hog Hunting (4.07×), and Winemaking (4.4×) over the country average.

Where do The Mask (film) fans live in United States?

The Mask (film) fans in United States are most concentrated in California (reach 257,871), Texas (reach 211,866), and Florida (reach 143,722). These three regions account for the largest share of the active audience.

What other brands do The Mask (film) fans also like?

Beyond The Mask (film) itself, the audience over-indexes on Hog Hunting (4.07×), Winemaking (4.4×), Product design (1.85×), and Panama (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mask (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.