The Piano Audience in United States

The Piano logo

The Piano has an estimated audience of 904,673 people in United States. 40.0% are female, 60.0% are male, average age 32.5. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Bank account, Natural rubber, Combat sport, Collectable.

The average The Piano fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Bank account, Natural rubber, with strongest over-indexing on Dog breed (1.9× the country average). Demographically, the The Piano audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Piano fans

Demographic split for The Piano audience in United States
MetricValue
Female40.0%
Male60.0%
Average age32.5
Estimated audience size904,673

Audience persona

The typical The Piano fan in United States is more male, around 32.5 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for The Piano in United States
RegionReachAffinity
California121,8841.23×
Texas66,8210.86×
New York63,8881.26×
Florida50,8810.83×
Illinois33,5751.11×
Pennsylvania30,6871.01×
Georgia28,0381.01×
North Carolina27,4651.01×
Ohio25,6980.92×
Washington24,9481.37×
Virginia23,7511.08×
Massachusetts23,3301.31×
Michigan22,7270.96×
New Jersey21,9160.95×
Arizona17,2020.93×
Tennessee17,1320.94×
Maryland16,0941.03×
Colorado15,6031.09×
Oregon15,5601.5×
Indiana14,8490.9×
Minnesota14,7821.14×
Missouri14,7211.01×
Wisconsin12,9130.95×
South Carolina11,8970.87×
Kentucky11,1690.98×
Connecticut10,2471.13×
Louisiana10,1620.87×
Alabama9,1820.73×
Oklahoma9,0570.9×
Utah8,6021.06×
Nevada7,0790.81×
Kansas6,7680.95×
Iowa6,7280.9×
Arkansas6,3970.86×
Mississippi6,2380.84×
Idaho4,7561.05×
New Mexico4,4940.99×
Maine4,1771.29×
New Hampshire3,9871.12×
Nebraska3,7930.84×
Washington, District of Columbia3,7521.38×
Hawaii3,4450.89×
Rhode Island3,1901.11×
West Virginia3,1800.75×
Montana3,0671.22×
Vermont2,1371.35×
Delaware2,0690.83×
Alaska1,6560.86×
South Dakota1,4840.71×
North Dakota1,2710.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Piano audience
BrandAffinityCategory
Dog breed1.9×Pets & Animals
Bank account3.08×Business & Career
Natural rubber2.32×Cars & Mobility
Combat sport1.74×Sports
Collectable1.58×Kids & Family
Nebraska Cornhuskers football3.31×Sports
Jaws3.82×Movies & TV
Steampunk3.29×Fashion & Accessoires
Nipsey Hussle3.72×Music & Radio
John Havlicek9×Sports
Nasal cavity4.75×Health
Home staging2.97×Home & Garden
Jesse Plemons1.92×Movies & TV
Queens College, City University of New York3.87×Business & Career
UK garage2.88×Music & Radio
JDSU1.61×Business & Career
Cam Ward1.91×Sports
Grammarly2.22×Business & Career
Tierra Cali3.54×Travel & Leisure
On the Border Mexican Grill & Cantina3.19×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Piano audience
TraitClusterScore
SustainabilityBALANCE1.8
Luxury OrientationPREMIUM1.76
TraditionCONSERVATISM1.71
Early Adopter MentalityPOWER1.62
Design AffinityPREMIUM1.58
Sports ActivityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for The Piano
CountryShare
United States29.2%
United Kingdom9.9%
Italy8.8%

See The Piano audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Piano have in United States?

The Piano has an estimated audience of 904,673 people in United States, concentrated in California and Texas.

What is the gender split and age of The Piano fans?

40.0% of The Piano fans are female, 60.0% are male, with an average age of 32.5 years.

Which brands do The Piano fans like most?

The Piano fans show strongest brand affinity for Dog breed (1.9×), Bank account (3.08×), and Natural rubber (2.32×) over the country average.

Where do The Piano fans live in United States?

The Piano fans in United States are most concentrated in California (reach 121,884), Texas (reach 66,821), and New York (reach 63,888). These three regions account for the largest share of the active audience.

What other brands do The Piano fans also like?

Beyond The Piano itself, the audience over-indexes on Bank account (3.08×), Natural rubber (2.32×), Combat sport (1.74×), and Collectable (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Piano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.