The Row Audience in United States

The Row has an estimated audience of 1,179,012 people in United States. 68.8% are female, 31.2% are male, average age 35.8. Top regions: California, New York, Texas. Top brand affinities: Kia Sportage, Google Maps, Honda HR-V, Capital One, Autism Awareness.

The average The Row fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kia Sportage, Google Maps, Honda HR-V, with strongest over-indexing on Kia Sportage (31.96× the country average). Demographically, the The Row audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of The Row fans

Demographic split for The Row audience in United States
MetricValue
Female68.8%
Male31.2%
Average age35.8
Estimated audience size1,179,012

Audience persona

The typical The Row fan in United States is more female, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for The Row in United States
RegionReachAffinity
California317,8722.45×
New York229,1273.48×
Texas97,4170.96×
Florida85,6531.07×
New Jersey50,3691.68×
Illinois47,8631.22×
Georgia39,4971.09×
Pennsylvania37,4610.94×
Massachusetts36,8411.59×
Washington35,5331.5×
North Carolina31,2290.88×
Tennessee29,6631.25×
Ohio29,3920.81×
Virginia29,2731.02×
Michigan24,3490.79×
Oregon20,9991.55×
Arizona20,0610.83×
Maryland19,1740.95×
South Carolina19,0311.07×
Missouri18,0210.95×
Nevada16,7531.47×
Indiana16,2490.75×
Colorado16,0950.87×
Connecticut15,0501.27×
Minnesota13,0550.77×
Alabama12,1240.74×
Louisiana11,2130.74×
Wisconsin11,1230.63×
Kentucky10,0890.68×
Oklahoma9,7310.74×
Utah8,0450.76×
Arkansas8,0390.83×
Hawaii7,3371.45×
Washington, District of Columbia6,6091.86×
Kansas5,8790.63×
Iowa5,6940.59×
Mississippi5,6570.58×
Rhode Island4,0151.07×
Idaho4,0090.68×
Nebraska3,7300.63×
New Hampshire3,6540.79×
New Mexico3,6260.61×
Maine3,5550.84×
West Virginia3,3410.61×
Delaware2,2630.7×
Montana2,1180.65×
Vermont1,6480.8×
Alaska1,6080.64×
North Dakota1,2590.52×
South Dakota1,2530.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Row audience
BrandAffinityCategory
Kia Sportage31.96×Cars & Mobility
Google Maps3.51×Internet & Social Media
Honda HR-V21.65×Cars & Mobility
Capital One3.32×Business & Career
Autism Awareness7.06×Health
Indeed.com3.07×Business & Career
Diabetes mellitus awareness4.79×Health
Prada6.1×Fashion & Accessoires
Pre-school playgroup23.53×Kids & Family
Dakota Johnson6.49×Movies & TV
Singer-songwriter2.68×Music & Radio
Balenciaga5.5×Fashion & Accessoires
Louis Vuitton3.34×Fashion & Accessoires
Jared Leto6.95×Movies & TV
Microblogging4.95×Technology & Electronics
Jeep Grand Cherokee6.02×Cars & Mobility
Kendra Scott5.71×Fashion & Accessoires
Givenchy5.5×Fashion & Accessoires
Livemusic2.86×Music & Radio
Chanel3.77×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Row audience
TraitClusterScore
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.55
IndulgenceJOY1.53
Pet OwnershipJOY1.32
LGBTQ+ IdentityOPEN1.28
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for The Row
CountryShare
Japan24.4%
United States22.8%
China11.2%

See The Row audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does The Row have in United States?

The Row has an estimated audience of 1,179,012 people in United States, concentrated in California and New York.

What is the gender split and age of The Row fans?

68.8% of The Row fans are female, 31.2% are male, with an average age of 35.8 years.

Which brands do The Row fans like most?

The Row fans show strongest brand affinity for Kia Sportage (31.96×), Google Maps (3.51×), and Honda HR-V (21.65×) over the country average.

Where do The Row fans live in United States?

The Row fans in United States are most concentrated in California (reach 317,872), New York (reach 229,127), and Texas (reach 97,417). These three regions account for the largest share of the active audience.

What other brands do The Row fans also like?

Beyond The Row itself, the audience over-indexes on Google Maps (3.51×), Honda HR-V (21.65×), Capital One (3.32×), and Autism Awareness (7.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Row. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.