The Way Back Audience in United States

The Way Back logo

The Way Back has an estimated audience of 721,895 people in United States. 54.6% are female, 45.4% are male, average age 38.2. Top regions: Texas, California, Florida. Top brand affinities: Gran Torino, Horeca, Jingoism, Alaska, Theocracy.

The average The Way Back fan in United States is 38.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Gran Torino, Horeca, Jingoism, with strongest over-indexing on Gran Torino (35.78× the country average). Demographically, the The Way Back audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Way Back fans

Demographic split for The Way Back audience in United States
MetricValue
Female54.6%
Male45.4%
Average age38.2
Estimated audience size721,895

Audience persona

The typical The Way Back fan in United States is balanced, around 38.2 years old, with strong Social Media Usage tendencies and a notable affinity for Gran Torino.

Top regions in United States

Top regions ranked by reach for The Way Back in United States
RegionReachAffinity
Texas94,2451.52×
California75,6130.95×
Florida41,3540.85×
New York36,1770.9×
Illinois22,7000.94×
Pennsylvania22,6580.93×
North Carolina20,3810.94×
Ohio20,3280.91×
Tennessee18,8931.3×
Michigan18,3940.97×
Georgia17,3760.78×
Arizona16,9511.15×
Virginia16,2730.93×
Massachusetts15,8911.12×
Washington15,7171.09×
New Jersey15,0180.82×
Indiana13,0060.99×
Colorado12,6451.11×
Missouri11,7221.01×
Minnesota10,8801.05×
Wisconsin10,5520.97×
South Carolina10,2720.95×
Maryland9,8960.8×
Kentucky9,6661.07×
Alabama9,6010.95×
Oregon9,3551.13×
Oklahoma8,3161.04×
Louisiana7,9470.85×
Connecticut7,5891.05×
Utah6,9301.07×
Iowa6,4091.08×
Kansas6,1711.08×
Arkansas5,8940.99×
Nevada5,4850.79×
Mississippi4,6490.78×
Idaho4,5911.27×
New Mexico3,4580.96×
New Hampshire3,4211.2×
Nebraska3,3500.93×
West Virginia3,1050.92×
Maine2,9411.14×
Montana2,8071.4×
Hawaii2,7850.9×
Rhode Island2,1790.95×
Washington, District of Columbia1,6870.78×
Alaska1,6361.06×
South Dakota1,5880.95×
Delaware1,4040.71×
North Dakota1,3710.92×
Vermont1,2701×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Way Back audience
BrandAffinityCategory
Gran Torino35.78×Movies & TV
Horeca76.8×Travel & Leisure
Jingoism2.34×Politics & Society
Alaska1.56×Travel & Leisure
Theocracy6.09×Music & Radio
Pillow1.63×Home & Garden
Home staging3.66×Home & Garden
Hog Hunting2.32×Sports
Nebraska Cornhuskers football2.43×Sports
Kansas1.7×Travel & Leisure
Google Photos1.57×Technology & Electronics
Stamp collecting2.82×Home & Garden
Flash memory2.36×Technology & Electronics
Gloria4.47×Music & Radio
Nipsey Hussle2.9×Music & Radio
Urban horticulture1.78×Home & Garden
Mangaka2.1×Literature
Captain America (1990 film)2.11×Movies & TV
Steampunk2.3×Fashion & Accessoires
Khaadi3.06×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Way Back audience
TraitClusterScore
Social Media UsageJOY1.5
Urban LifestyleOPEN1.48
IndulgenceJOY1.34
ExtroversionTHRILL1.3
Family OrientationCONSERVATISM1.29
PatriotismCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for The Way Back
CountryShare
United States42.6%
United Kingdom6.2%
India4.2%

See The Way Back audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Way Back have in United States?

The Way Back has an estimated audience of 721,895 people in United States, concentrated in Texas and California.

What is the gender split and age of The Way Back fans?

54.6% of The Way Back fans are female, 45.4% are male, with an average age of 38.2 years.

Which brands do The Way Back fans like most?

The Way Back fans show strongest brand affinity for Gran Torino (35.78×), Horeca (76.8×), and Jingoism (2.34×) over the country average.

Where do The Way Back fans live in United States?

The Way Back fans in United States are most concentrated in Texas (reach 94,245), California (reach 75,613), and Florida (reach 41,354). These three regions account for the largest share of the active audience.

What other brands do The Way Back fans also like?

Beyond The Way Back itself, the audience over-indexes on Horeca (76.8×), Jingoism (2.34×), Alaska (1.56×), and Theocracy (6.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Way Back. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.