Rascasse Audience Intelligence

The Way Back Audience in United States

A data profile of the people who buy, follow and care about The Way Back in United States — modelled from more than twelve digital signal sources. The Way Back has an estimated audience of 707,061 people in United States.

#2502among Movie / TV Show / Series in United States#5522in Movies & TV

The average The Way Back fan in United States is 38.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Casey Affleck, Jason Segel, Remember the Titans, with strongest over-indexing on Casey Affleck (157.87× the country average).

Demographically, the The Way Back audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Way Back fan in United States is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Casey Affleck.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Way Back profile in United States.

Audience size
707K
in United States
Gender
54.6%♀
45.4% male
Age
38.2
average years
Country rank
#29736
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Way Back viewers

54.6% are female, 45.4% are male, average age 38.2.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for The Way Back audience in United States
MetricValue
Female54.6%
Male45.4%
Average age38.2
Estimated audience size707,061
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the The Way Back audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

40.8%

of the worldwide The Way Back audience comes from United States.

Worldwide audience distribution share by country for The Way Back
CountryShare
United States40.8%
United Kingdom6.2%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Way Back audience in United States is strongest.

Fig. 05

Top regions by affinity

The Way Back fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.84×
02Montana~3K1.35×
03Tennessee~20K1.25×
04Idaho~4K1.20×
05New Hampshire~3K1.19×
06Massachusetts~20K1.16×
07Maine~3K1.15×
08Oregon~9K1.10×
09Alaska~2K1.10×
10Colorado~10K1.09×
11Minnesota~10K1.07×
12Washington~20K1.06×
13Connecticut~8K1.06×
14Iowa~6K1.06×
15Kansas~6K1.06×
16Utah~7K1.05×
17Vermont~1K1.05×
18Arizona~20K1.04×
19Kentucky~9K1.02×
20Rhode Island~2K1.02×
21South Dakota~2K1.02×
22North Dakota~2K1.02×
23Arkansas~6K1.00×
24Oklahoma~8K0.98×
25Missouri~10K0.97×
26Wisconsin~10K0.97×
27New Mexico~4K0.97×
28Nebraska~3K0.96×
29Michigan~20K0.95×
30Indiana~10K0.95×
31West Virginia~3K0.95×
32Pennsylvania~20K0.93×
33Illinois~20K0.93×
34California~70K0.92×
35Hawaii~3K0.92×
36Ohio~20K0.90×
37South Carolina~10K0.90×
38Virginia~20K0.89×
39Alabama~9K0.89×
40North Carolina~20K0.87×
41New York~30K0.86×
42New Jersey~20K0.86×
43Louisiana~8K0.86×
44Washington, District of Columbia~2K0.85×
45Delaware~2K0.83×
46Mississippi~5K0.82×
47Maryland~10K0.79×
48Nevada~5K0.79×
49Florida~40K0.78×
50Georgia~20K0.74×
Fig. 06

Affinity by region

Affinity by region — The Way Back, United States
0.74×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Way Back audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Way Back audience
#·InterestCategoryAffinity×
01Casey AffleckMovies & TV157.87×
02R (programming language)Technology & Electronics116.01×
03Silver Linings PlaybookMovies & TV65.70×
04Jason SegelMovies & TV62.31×
05Remember the TitansMovies & TV61.60×
06American HustleMovies & TV32.73×
07Space JamMovies & TV31.09×
08Little Miss SunshineMovies & TV25.74×
09Isla FisherMovies & TV20.00×
10Josh DuhamelFashion & Accessoires20.00×
11Night at the MuseumMovies & TV20.00×
12Erin AndrewsSports20.00×
13Michelle MonaghanMovies & TV18.61×
14Christian BaleMovies & TV13.94×
15Brenda SongFashion & Accessoires10.79×
16Sharon OsbourneMovies & TV8.42×
17Obsessed (2009 film)Movies & TV5.89×
18RedditInternet & Social Media3.93×
19SubwayFood & Beverages3.29×
20McDonald'sFood & Beverages2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Way Back audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Way Back audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Urban LifestyleOPEN1.53×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Way Back audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Way Back have in United States?

The Way Back has an estimated audience of 707,061 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Way Back viewers?

54.6% of The Way Back fans are female, 45.4% are male, with an average age of 38.2 years.

03

Which brands do The Way Back fans like most?

The Way Back fans show strongest brand affinity for Casey Affleck (157.87×), Jason Segel (62.31×), and Remember the Titans (61.6×) over the country average.

04

Where do The Way Back fans live in United States?

The Way Back fans in United States are most concentrated in Texas (reach ~100K), California (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Way Back fans also like?

Beyond The Way Back itself, the audience over-indexes on Jason Segel (62.31×), Remember the Titans (61.6×), Silver Linings Playbook (65.7×), and R (programming language) (116.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Way Back audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Way Back. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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