Thermo King Audience in United States

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Thermo King has an estimated audience of 330,852 people in United States. 4.2% are female, 95.8% are male, average age 38.9. Top regions: Texas, California, Florida. Top brand affinities: N1 road (South Africa), MK, WSVN, County council, Notre Dame Fighting Irish football.

The average Thermo King fan in United States is 38.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include N1 road (South Africa), MK, WSVN, with strongest over-indexing on N1 road (South Africa) (3.08× the country average). Demographically, the Thermo King audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Thermo King fans

Demographic split for Thermo King audience in United States
MetricValue
Female4.2%
Male95.8%
Average age38.9
Estimated audience size330,852

Audience persona

The typical Thermo King fan in United States is more male, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for N1 road (South Africa).

Top regions in United States

Top regions ranked by reach for Thermo King in United States
RegionReachAffinity
Texas32,9651.16×
California32,0190.88×
Florida22,1930.99×
Illinois16,2331.47×
Pennsylvania11,0080.99×
Ohio10,8221.06×
Indiana10,5591.75×
Georgia10,0080.98×
Minnesota8,8901.88×
New York8,4180.46×
North Carolina8,3040.83×
South Carolina7,3671.48×
Arizona7,1251.05×
Missouri7,1071.33×
Tennessee6,7301.01×
New Jersey5,9630.71×
Virginia5,9430.74×
Wisconsin5,9321.19×
Michigan5,4120.63×
Washington5,2800.8×
Nebraska5,1513.1×
Oklahoma4,9201.34×
Iowa4,8191.77×
Arkansas4,2291.55×
Louisiana3,8270.9×
Alabama3,7280.81×
Kentucky3,6100.87×
Colorado3,2890.63×
Maryland3,1900.56×
Kansas3,1711.22×
Utah3,1441.06×
Oregon3,0740.81×
New Mexico2,7491.66×
Mississippi2,7271×
Massachusetts2,4700.38×
Nevada2,3850.75×
Idaho2,2321.35×
Connecticut2,0800.63×
Wyoming1,4312.92×
North Dakota9191.35×
Montana8710.95×
South Dakota8531.12×
West Virginia6930.45×
Maine4670.39×
Delaware4510.49×
Hawaii3520.25×
New Hampshire3290.25×
Washington, District of Columbia3060.31×
Rhode Island2940.28×
Vermont1710.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thermo King audience
BrandAffinityCategory
N1 road (South Africa)3.08×Travel & Leisure
MK3.03×Music & Radio
WSVN3.48×Movies & TV
County council2.45×Politics & Society
Notre Dame Fighting Irish football2.2×Sports
Acoustic music1.97×Music & Radio
Diane Sawyer3.84×Movies & TV
International Canoe Federation8.71×Sports
Flash memory1.67×Technology & Electronics
Naomi Scott2.31×Movies & TV
International Canoe Federation7.95×Sports
Irrigation sprinkler2.77×Home & Garden
Lebanese cuisine2.16×Food & Beverages
Leverage (TV series)1.79×Movies & TV
Jack Skellington1.91×Movies & TV
Naperville, Illinois2.14×Travel & Leisure
Jumia4.34×Fashion & Accessoires
Northrop Grumman1.54×Business & Career
Overboard (film)1.81×Movies & TV
IRS e-file2.3×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thermo King audience
TraitClusterScore
Career OrientationPOWER1.57
Need for SecurityCONSERVATISM1.52
Convenience OrientationPREMIUM1.03
Risk AppetiteTHRILL1.01
DIY MentalityTHRILL0.99
Urban LifestyleOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for Thermo King
CountryShare
United States68.9%
Brazil11.7%
Germany8.2%

See Thermo King audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Thermo King have in United States?

Thermo King has an estimated audience of 330,852 people in United States, concentrated in Texas and California.

What is the gender split and age of Thermo King fans?

4.2% of Thermo King fans are female, 95.8% are male, with an average age of 38.9 years.

Which brands do Thermo King fans like most?

Thermo King fans show strongest brand affinity for N1 road (South Africa) (3.08×), MK (3.03×), and WSVN (3.48×) over the country average.

Where do Thermo King fans live in United States?

Thermo King fans in United States are most concentrated in Texas (reach 32,965), California (reach 32,019), and Florida (reach 22,193). These three regions account for the largest share of the active audience.

What other brands do Thermo King fans also like?

Beyond Thermo King itself, the audience over-indexes on MK (3.03×), WSVN (3.48×), County council (2.45×), and Notre Dame Fighting Irish football (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thermo King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.